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Yoast

Yoast is the maker of the world's most popular WordPress SEO plugin, active on over 13 million sites, and is part of Newfold Digital. Yoast provides developer APIs for integrating SEO metadata, structured data (Schema.org), meta tags, sitemaps, and SEO analysis into headless WordPress sites and third-party platforms. Most of that surface ships as plugin code and runs on the customer's own WordPress install: the Yoast REST API (/wp-json/yoast/v1/get_head plus yoast_head_json on WP posts and pages), the Schema Aggregator API that emits a site's whole Schema.org graph as JSON-L, the Surfaces, Metadata and Schema PHP APIs, and — since Yoast SEO 27.5 — three read-only WordPress Abilities that hand SEO, readability and inclusive-language scores to AI agents. Yoast additionally operates one hosted API of its own, the MyYoast Provisioning (Subscription) API at my.yoast.com, a partner-gated Basic Auth surface for resellers, backed by an OpenID Connect issuer with dynamic client registration, PKCE and DPoP. Key products include Yoast SEO Free, Yoast SEO Premium, Yoast SEO for Shopify, WooCommerce SEO, Local SEO, Video SEO, and News SEO.

agent ready

Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.

Kin Score

API Evangelist profiles Yoast the way a machine reads it — 32 machine-readable artifacts across 3 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Yoast scores 62.5/100 (strong), with a separate agent-readiness read of 39/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 62.5/100 · strong
Contract Quality 15.8 / 25
Access Clarity 12.1 / 20
Discoverability 8.2 / 10
Yoast Kin Score — API readiness rating by API Evangelist

Put this on your own site. The badge is drawn live from Yoast's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.

<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/yoast/"
   title="Yoast on API Evangelist — API profile and Kin Score">
  <img src="https://apis.io/badge/yoast.svg"
       alt="Yoast Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>

More shapes, themes and sizes → · Score as JSON · How badges work

How we profile Yoast

Each block below is one kind of artifact we hold for Yoast. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 12

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Yoast Surfaces API

The Yoast Surfaces API provides a PHP interface for retrieving SEO metadata programmatically within WordPress. It exposes the YoastSEO() surface with methods to get metadata for...

Yoast Metadata API

The Yoast Metadata API provides a PHP interface to add, alter, or remove metadata in the of a WordPress document. Developers can hook into Yoast's meta tag output pipelin...

Yoast Schema API

The Yoast Schema API provides a PHP interface for customizing the Schema.org JSON-LD structured data output generated by Yoast SEO. Developers can add, remove, or modify schema ...

Yoast Pages API

WordPress page SEO metadata via WP REST API

Yoast Posts API

WordPress post SEO metadata via WP REST API

Yoast SEO Head API

Retrieve SEO metadata for any URL

Yoast SEO Abilities API

Yoast SEO registers its content-analysis results as WordPress Abilities (the Abilities API introduced in WordPress 6.9), making them discoverable and executable over the WordPre...

Yoast Provisioning Account API

Provisioner account self-service

Yoast Provisioning Downloads API

Current product versions and download URLs for a product code

Yoast Provisioning Users API

Customer-level operations, including scheduled GDPR delete

Yoast Schema Aggregator API

Aggregated Schema.org output for a WordPress site

Yoast Subscription Provisioning API

Create, read and manage provisioned Yoast subscriptions

Scroll within the panel for all 12 ·

Open Collections 5

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Yoast REST Pages API

OPEN COLLECTION

Yoast REST API

OPEN COLLECTION

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.

Published pricing tiers and plan structures.

Yoast Plans Pricing

2 plans

PLANS

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Yoast Rate Limits

0 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Yoast Finops

FINOPS

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Yoast Context

5 classes · 26 properties

JSON-LD

Spectral Rules 2

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Yoast API Rules

5 rules · 3 warnings

SPECTRAL

Yoast API Rules

8 rules · 1 errors · 6 warnings

SPECTRAL

JSON Schema 1

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Yoast SEO Metadata

19 properties

JSON SCHEMA

JSON Structure 1

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Yoast Seo Metadata Structure

0 properties

JSON STRUCTURE

Examples 2

Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.

Example request and response payloads for these APIs.

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Yoast Authentication

http/openIdConnect/none · 3 schemes

SECURITY

Yoast Domain Security

TLSv1.3 · HSTS · DNSSEC · DMARC

SECURITY

Yoast Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Scopes 1

OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.

OAuth scopes governing access to this provider's APIs.

Yoast Scopes

OAuth 2.0 · no documented scopes

0 scopes

SCOPES

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Yoast Agentic Access

5 operations

5 operations · 0 acting

AGENTIC

Resources

Every other property we hold for Yoast — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Build 7

SDKs, sample code, and the tooling you integrate with

Scroll within the panel for all 7 ·

Company 3

The organization behind the API

Other 3

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/yoast · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of Yoast, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

info@apievangelist.com · Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.