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ActiveCampaign

ActiveCampaign is a marketing automation and customer experience platform used by more than 180,000 businesses for email marketing, marketing automation, CRM and sales automation. Its developer surface is unusually broad: nine published OpenAPI documents discoverable through a real RFC 9727 /.well-known/api-catalog, covering the v3 REST API, SMS Broadcast, WhatsApp messaging, Segments V2 and asynchronous segment matching, a reseller Partners API, trackcmp event ingest and a surviving v2 operation. It also ships an Ecommerce GraphQL API, an outbound webhook surface, a first-party remote MCP server with a published tool index, an A2A agent card, and an MIT-licensed Claude plugin of first-party Agent Skills. Authentication is a single unscoped Api-Token header; the base URL is per account.

agent ready

Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.

Kin Score

API Evangelist profiles ActiveCampaign the way a machine reads it — 226 machine-readable artifacts across 9 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — ActiveCampaign scores 74.6/100 (exemplar), with a separate agent-readiness read of 52/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.

Kin Score Kin Score How this is scored →
scored 2026-09-10 · rubric v0.20.0
Composite quality — 74.6/100 · exemplar
Contract Quality 15.3 / 25
Access Clarity 20.0 / 20
Discoverability 6.9 / 10
ActiveCampaign Kin Score — API readiness rating by API Evangelist

Put this on your own site. The badge is drawn live from ActiveCampaign's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.

<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/activecampaign/"
   title="ActiveCampaign on API Evangelist — API profile and Kin Score">
  <img src="https://apis.io/badge/activecampaign.svg"
       alt="ActiveCampaign Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>

More shapes, themes and sizes → · Score as JSON · How badges work

How we profile ActiveCampaign

Each block below is one kind of artifact we hold for ActiveCampaign. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 57

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

ActiveCampaign Accounts API

The Accounts API from ActiveCampaign — 13 operation(s) for accounts.

ActiveCampaign Addresses API

The Addresses API from ActiveCampaign — 4 operation(s) for addresses.

ActiveCampaign AI API

The AI API from ActiveCampaign — 2 operation(s) for ai.

ActiveCampaign Automations API

The Automations API from ActiveCampaign — 3 operation(s) for automations.

ActiveCampaign Branding API

The Branding API from ActiveCampaign — 2 operation(s) for branding.

ActiveCampaign Broadcasts API

The Broadcasts API from ActiveCampaign — 11 operation(s) for broadcasts.

ActiveCampaign Bulk Import API

The Bulk Import API from ActiveCampaign — 2 operation(s) for bulk import.

ActiveCampaign Calendars API

The Calendars API from ActiveCampaign — 2 operation(s) for calendars.

ActiveCampaign Campaigns API

The Campaigns API from ActiveCampaign — 6 operation(s) for campaigns.

ActiveCampaign Contacts API

The Contacts API from ActiveCampaign — 28 operation(s) for contacts.

ActiveCampaign Credits API

The Credits API from ActiveCampaign — 1 operation(s) for credits.

ActiveCampaign Custom Objects API

The Custom Objects API from ActiveCampaign — 9 operation(s) for custom objects.

ActiveCampaign Deals API

The Deals API from ActiveCampaign — 25 operation(s) for deals.

ActiveCampaign Ecommerce API

The Ecommerce API from ActiveCampaign — 8 operation(s) for ecommerce.

ActiveCampaign Event Tracking API

The Event Tracking API from ActiveCampaign — 3 operation(s) for event tracking.

ActiveCampaign Exports API

The Exports API from ActiveCampaign — 2 operation(s) for exports.

ActiveCampaign Failures API

The Failures API from ActiveCampaign — 1 operation(s) for failures.

ActiveCampaign Fields API

The Fields API from ActiveCampaign — 7 operation(s) for fields.

ActiveCampaign Forms API

The Forms API from ActiveCampaign — 3 operation(s) for forms.

ActiveCampaign Groups API

The Groups API from ActiveCampaign — 7 operation(s) for groups.

ActiveCampaign Lists API

The Lists API from ActiveCampaign — 5 operation(s) for lists.

ActiveCampaign Messages API

The Messages API from ActiveCampaign — 2 operation(s) for messages.

ActiveCampaign Metrics API

The Metrics API from ActiveCampaign — 5 operation(s) for metrics.

ActiveCampaign Notes API

The Notes API from ActiveCampaign — 2 operation(s) for notes.

ActiveCampaign Other API

The Other API from ActiveCampaign — 14 operation(s) for other.

ActiveCampaign Personalizations API

The Personalizations API from ActiveCampaign — 5 operation(s) for personalizations.

ActiveCampaign Recipients API

The Recipients API from ActiveCampaign — 2 operation(s) for recipients.

ActiveCampaign Saved Responses API

The Saved Responses API from ActiveCampaign — 2 operation(s) for saved responses.

ActiveCampaign Scores API

The Scores API from ActiveCampaign — 2 operation(s) for scores.

ActiveCampaign Site Tracking API

The Site Tracking API from ActiveCampaign — 2 operation(s) for site tracking.

ActiveCampaign Snapshots API

The Snapshots API from ActiveCampaign — 1 operation(s) for snapshots.

ActiveCampaign Tags API

The Tags API from ActiveCampaign — 2 operation(s) for tags.

ActiveCampaign Tasks API

The Tasks API from ActiveCampaign — 6 operation(s) for tasks.

ActiveCampaign Templates API

The Templates API from ActiveCampaign — 1 operation(s) for templates.

ActiveCampaign Users API

The Users API from ActiveCampaign — 5 operation(s) for users.

ActiveCampaign Webhooks API

The Webhooks API from ActiveCampaign — 3 operation(s) for webhooks.

ActiveCampaign AI Customization Documents API

Manage documents attached to AI customization profiles.

ActiveCampaign AI Customization Instructions API

Manage custom instructions for AI customization profiles.

ActiveCampaign AI Customization Profiles API

Manage AI customization profiles.

ActiveCampaign Child Account Snapshots API

Create and manage snapshots of reseller child accounts.

ActiveCampaign Child Accounts API

Manage reseller child accounts.

ActiveCampaign Conversations API

The Conversations API from ActiveCampaign — 2 operation(s) for conversations.

ActiveCampaign Count History API

The Count History API from ActiveCampaign — 2 operation(s) for count history.

ActiveCampaign CRM Reporting API

Read-only CRM pipeline reporting and metrics.

ActiveCampaign CRM Sync API

Configure CRM synchronization for HQ pipelines.

ActiveCampaign CRM Sync Settings API

Manage CRM synchronization settings.

ActiveCampaign Event API

The Event API from ActiveCampaign — 1 operation(s) for event.

ActiveCampaign Files API

Storage quota information for the partner.

ActiveCampaign Flows API

The Flows API from ActiveCampaign — 5 operation(s) for flows.

ActiveCampaign Insight Cards API

Retrieve and update partner insight cards.

ActiveCampaign Locales API

Supported language and timezone catalogs.

ActiveCampaign Match All API

Return all Contact id's that match the given Segment and provided Additional Criteria

ActiveCampaign Match One API

Evaluate Contact Id against the provided SegmentId. Returns `true` if Contact matches the given Segment

ActiveCampaign Most Recent Count History API

The Most Recent Count History API from ActiveCampaign — 1 operation(s) for most recent count history.

ActiveCampaign Saved Segment Summaries API

Saved Segments have a name and are visible on the app/segments page. Saved Segments have Summaries

ActiveCampaign Segments API

Segment JSON structure is extremely flexible. Only segments that are supported by the segment-builder are guaranteed to work as expected. Specific Conditions types only support ...

ActiveCampaign Template API

The Template API from ActiveCampaign — 1 operation(s) for template.

Scroll within the panel for all 57 ·

Postman Collections 2

A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.

Ready-to-run Postman collections for exercising this provider's APIs.

Open Collections 40

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

ActiveCampaign API v3

OPEN COLLECTION

WhatsApp API

OPEN COLLECTION

Scroll within the panel for all 40 ·

Arazzo Workflows 21

Real integrations are rarely a single call. Arazzo describes the multi-step sequences — auth, then create, then confirm — so both a human and an agent can follow the choreography, not just the endpoints.

Multi-step API workflows described with the Arazzo specification.

ActiveCampaign Create Account and Associate a Contact

Create an account record then associate an existing contact with it.

ARAZZO

ActiveCampaign Create Account and Add a Note

Create an account record then attach an explanatory note to it.

ARAZZO

ActiveCampaign Create Contact and Enroll in Automation

Create a contact then enroll it into a marketing automation.

ARAZZO

ActiveCampaign Create Contact, Subscribe to List, and Tag

Create a contact, subscribe it to a list, then apply a tag in one pass.

ARAZZO

ActiveCampaign Create Contact and Associate to an Account by Name

Resolve an account by name, create a contact, then associate them.

ARAZZO

ActiveCampaign Create Contact and Set Custom Field Value

Create a contact then write a value to one of its custom fields.

ARAZZO

ActiveCampaign Create Contact Custom Field and Set Its Value

Define a new contact custom field then set its value on a contact.

ARAZZO

ActiveCampaign Create Deal and Add a Note

Create a deal in a pipeline stage then attach an explanatory note.

ARAZZO

ActiveCampaign Create Deal and Schedule a Task

Create a deal then schedule a follow-up task against it.

ARAZZO

ActiveCampaign Find Contact by Email and Create a Deal

Resolve a contact by email, creating it if missing, then open a deal.

ARAZZO

ActiveCampaign Create Deal and Set Custom Field Value

Create a deal then write a value to one of its custom fields.

ARAZZO

ActiveCampaign Create List and Subscribe a Contact

Create a mailing list then subscribe an existing contact to it.

ARAZZO

ActiveCampaign Create Pipeline, Stage, and First Deal

Stand up a pipeline, add a stage to it, then open the first deal.

ARAZZO

ActiveCampaign Resolve Automation by Name and Enroll Contact

Find an automation by name then enroll an existing contact into it.

ARAZZO

ActiveCampaign Find a Deal by Title and Add a Note

Search deals by title then attach a note to the matched deal.

ARAZZO

ActiveCampaign Find or Create Contact, Then Tag

Look up a contact by email, create it if missing, then apply a tag.

ARAZZO

ActiveCampaign Find or Create Tag, Then Apply to Contact

Resolve a tag by name, creating it if needed, then tag a contact.

ARAZZO

ActiveCampaign Subscribe Contact to a List Resolved by Name

Resolve a list by name then subscribe an existing contact to it.

ARAZZO

ActiveCampaign Sync Contact and Subscribe to List

Upsert a contact by email via sync, then subscribe it to a list.

ARAZZO

ActiveCampaign Sync Contact, Set Custom Field, and Tag

Upsert a contact by email, set a custom field, then apply a tag.

ARAZZO

ActiveCampaign Tag a Contact and Enroll in Automation

Apply a tag to an existing contact then enroll it in an automation.

ARAZZO

Scroll within the panel for all 21 ·

MCP Servers 1

Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.

Model Context Protocol servers that expose these APIs to AI agents.

ActiveCampaign Remote MCP Server

ActiveCampaign ships a first-party remote MCP server. The tool roster below is the provider's own published table at https://developers.activecampaign.com/page/mcp-available-too...

MCP SERVER

Agent Skills 6

An agent skill packages the how-to for driving these APIs from an assistant — the prompts, the sequence, the guardrails — so the knowledge to use the API travels with it.

Packaged agent skills for driving this provider's APIs from an AI assistant.

postmark-inbound

AGENT SKILL

postmark-send-email

AGENT SKILL

postmark-templates

AGENT SKILL

postmark-webhooks

AGENT SKILL

postmark

AGENT SKILL

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

ActiveCampaign GraphQL Schema

ActiveCampaign provides a REST API (v3) for customer experience automation, marketing automation, CRM, and email marketing. This conceptual GraphQL schema represents the core do...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Activecampaign Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Features 12

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Email Marketing

Create and send conversion-focused email campaigns with personalization and segmentation.

Marketing Automation

Build automated customer journeys and workflows triggered by contact behavior and events.

CRM

Built-in sales CRM for managing deals, pipelines, tasks, and customer relationships.

SMS Marketing

Reach contacts via SMS broadcast campaigns with AI-powered content generation.

WhatsApp Messaging

Automate growth and customer engagement through WhatsApp communications.

Transactional Email

Automate transactional alerts, password resets, and notifications via Postmark integration.

Custom Objects

Create custom data schemas to activate complex data for segmentation and personalized automation.

Contact Event Tracking

Track contact behaviors and activities across web properties and integrations.

Webhooks

Receive real-time event notifications for contact, campaign, automation, and custom object activities.

Landing Pages

Deploy conversion-ready landing pages for lead capture and campaigns.

Active Intelligence

AI-powered orchestration and autonomous marketing agents for campaign suggestions and personalization.

MCP Server

Connect AI applications to ActiveCampaign using the Model Context Protocol server.

Scroll within the panel for all 12 ·

Event Specifications 1

Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.

AsyncAPI definitions for this provider's event-driven and streaming APIs.

ActiveCampaign Webhooks

AsyncAPI description of ActiveCampaign's outbound webhook surface. When a webhook is configured (via the dashboard or the REST API at POST /api/3/webhooks), ActiveCampaign deliv...

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Activecampaign Sms Context

18 classes · 51 properties

JSON-LD

Spectral Rules 3

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

ActiveCampaign API Rules

5 rules · 1 errors · 4 warnings

SPECTRAL

ActiveCampaign API Rules

5 rules · 3 warnings

SPECTRAL

ActiveCampaign API Rules

26 rules · 12 errors · 12 warnings

SPECTRAL

JSON Schema 18

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

AIBroadcastRequest

3 properties

JSON SCHEMA

AIBroadcastResponse

1 properties

JSON SCHEMA

AIBroadcastStatus

3 properties

JSON SCHEMA

AIBroadcastUpdateRequest

4 properties

JSON SCHEMA

BroadcastCreateRequest

13 properties

JSON SCHEMA

BroadcastListResponse

2 properties

JSON SCHEMA

BroadcastList

3 properties

JSON SCHEMA

BroadcastListsResponse

2 properties

JSON SCHEMA

BroadcastMessage

25 properties

JSON SCHEMA

BroadcastMetricsResponse

1 properties

JSON SCHEMA

BroadcastMetrics

7 properties

JSON SCHEMA

BroadcastUpdateRequest

14 properties

JSON SCHEMA

CreditsResponse

1 properties

JSON SCHEMA

FailureDetail

3 properties

JSON SCHEMA

FailureDetailsResponse

1 properties

JSON SCHEMA

Recipient

9 properties

JSON SCHEMA

RecipientsResponse

2 properties

JSON SCHEMA

SnapshotResponse

1 properties

JSON SCHEMA

Scroll within the panel for all 18 ·

JSON Structure 18

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Scroll within the panel for all 18 ·

Examples 18

Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.

Example request and response payloads for these APIs.

Scroll within the panel for all 18 ·

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Activecampaign Authentication

apiKey/http · 4 schemes

SECURITY

Activecampaign Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Activecampaign Trust Center

SOC 2, HIPAA, GDPR

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Activecampaign Agentic Access

384 operations · 201 acting · 3 human-in-the-loop

384 operations · 201 acting

AGENTIC

Use Cases 7

What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.

What developers build with this provider.

Lead Nurturing

Automate email sequences to nurture leads through the sales funnel based on behavior.

E-Commerce Automation

Trigger post-purchase emails, abandoned cart recovery, and personalized product recommendations.

Customer Onboarding

Automate onboarding sequences for SaaS products to improve activation and retention.

Contact Segmentation

Segment contacts using tags, custom fields, and custom objects for targeted campaigns.

Sales Pipeline Management

Manage deals, tasks, and pipeline stages with CRM and automation integration.

SMS Broadcast Campaigns

Send targeted SMS campaigns to subscriber lists with engagement tracking.

Webhook-Driven Integrations

Build real-time integrations using webhooks for contact and campaign activity events.

Scroll within the panel for all 7 ·

Integrations 8

Pre-built integrations with other platforms tell you where this provider already fits in a stack.

Pre-built integrations with other platforms and tools.

Salesforce

Sync contact and deal data between ActiveCampaign and Salesforce CRM.

Zapier

Connect ActiveCampaign to 1000+ apps via Zapier automation workflows.

Slack

Send notifications and trigger automations from Slack using OAuth2 integration.

Calendly

Sync scheduling data and trigger automations with custom objects via OAuth2.

Twilio

Integrate SMS workflows using Twilio with Basic Auth for outbound messaging.

Shopify

Sync ecommerce customers, orders, and products for automated campaigns.

WordPress

Embed forms and capture leads from WordPress sites.

Wix

Connect Wix websites for lead capture and customer journey automation.

Scroll within the panel for all 8 ·

Solutions 4

Packaged solutions the provider offers on top of the raw API surface.

Packaged solutions this provider offers.

Starter

Entry-level plan with marketing automation, up to 5 automation actions, and 1 user.

Plus

Mid-tier plan with unlimited automation actions, landing pages, and standard segmentation.

Pro

Advanced plan with predictive content, advanced segmentation, and 3 users.

Enterprise

Full-featured plan with custom objects, dedicated account team, and premium segmentation.

Resources

Every other property we hold for ActiveCampaign — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Agent Surfaces 7

MCP servers, agent skills, and machine-readable catalogs

Scroll within the panel for all 7 ·

Company 3

The organization behind the API

← All providers · Data indexed from github.com/api-evangelist/activecampaign · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of ActiveCampaign, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

info@apievangelist.com · Read the full data-sourcing policy →
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