ActiveCampaign
ActiveCampaign is a leading marketing automation platform that helps businesses of all sizes seamlessly engage with their customers. With its user-friendly interface and powerful features, ActiveCampaign allows businesses to create personalized email campaigns, automate workflows, and track customer interactions in real-time. The platform offers a REST API (v3), SMS Broadcast API, webhooks, and custom object schemas for building deep integrations and automations.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles ActiveCampaign the way a machine reads it — 165 machine-readable artifacts across 36 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — ActiveCampaign scores 65.6/100 (strong), with a separate agent-readiness read of 70/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile ActiveCampaign
Each block below is one kind of artifact we hold for ActiveCampaign. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 36
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
ActiveCampaign Accounts API
The Accounts API from ActiveCampaign — 13 operation(s) for accounts.
ActiveCampaign Addresses API
The Addresses API from ActiveCampaign — 4 operation(s) for addresses.
ActiveCampaign AI API
The AI API from ActiveCampaign — 2 operation(s) for ai.
ActiveCampaign Automations API
The Automations API from ActiveCampaign — 3 operation(s) for automations.
ActiveCampaign Branding API
The Branding API from ActiveCampaign — 2 operation(s) for branding.
ActiveCampaign Broadcasts API
The Broadcasts API from ActiveCampaign — 11 operation(s) for broadcasts.
ActiveCampaign Bulk Import API
The Bulk Import API from ActiveCampaign — 2 operation(s) for bulk import.
ActiveCampaign Calendars API
The Calendars API from ActiveCampaign — 2 operation(s) for calendars.
ActiveCampaign Campaigns API
The Campaigns API from ActiveCampaign — 6 operation(s) for campaigns.
ActiveCampaign Contacts API
The Contacts API from ActiveCampaign — 28 operation(s) for contacts.
ActiveCampaign Credits API
The Credits API from ActiveCampaign — 1 operation(s) for credits.
ActiveCampaign Custom Objects API
The Custom Objects API from ActiveCampaign — 9 operation(s) for custom objects.
ActiveCampaign Deals API
The Deals API from ActiveCampaign — 25 operation(s) for deals.
ActiveCampaign Ecommerce API
The Ecommerce API from ActiveCampaign — 8 operation(s) for ecommerce.
ActiveCampaign Event Tracking API
The Event Tracking API from ActiveCampaign — 3 operation(s) for event tracking.
ActiveCampaign Exports API
The Exports API from ActiveCampaign — 2 operation(s) for exports.
ActiveCampaign Failures API
The Failures API from ActiveCampaign — 1 operation(s) for failures.
ActiveCampaign Fields API
The Fields API from ActiveCampaign — 7 operation(s) for fields.
ActiveCampaign Forms API
The Forms API from ActiveCampaign — 3 operation(s) for forms.
ActiveCampaign Groups API
The Groups API from ActiveCampaign — 7 operation(s) for groups.
ActiveCampaign Lists API
The Lists API from ActiveCampaign — 5 operation(s) for lists.
ActiveCampaign Messages API
The Messages API from ActiveCampaign — 2 operation(s) for messages.
ActiveCampaign Metrics API
The Metrics API from ActiveCampaign — 5 operation(s) for metrics.
ActiveCampaign Notes API
The Notes API from ActiveCampaign — 2 operation(s) for notes.
ActiveCampaign Other API
The Other API from ActiveCampaign — 14 operation(s) for other.
ActiveCampaign Personalizations API
The Personalizations API from ActiveCampaign — 5 operation(s) for personalizations.
ActiveCampaign Recipients API
The Recipients API from ActiveCampaign — 2 operation(s) for recipients.
ActiveCampaign Saved Responses API
The Saved Responses API from ActiveCampaign — 2 operation(s) for saved responses.
ActiveCampaign Scores API
The Scores API from ActiveCampaign — 2 operation(s) for scores.
ActiveCampaign Site Tracking API
The Site Tracking API from ActiveCampaign — 2 operation(s) for site tracking.
ActiveCampaign Snapshots API
The Snapshots API from ActiveCampaign — 1 operation(s) for snapshots.
ActiveCampaign Tags API
The Tags API from ActiveCampaign — 2 operation(s) for tags.
ActiveCampaign Tasks API
The Tasks API from ActiveCampaign — 6 operation(s) for tasks.
ActiveCampaign Templates API
The Templates API from ActiveCampaign — 1 operation(s) for templates.
ActiveCampaign Users API
The Users API from ActiveCampaign — 5 operation(s) for users.
ActiveCampaign Webhooks API
The Webhooks API from ActiveCampaign — 3 operation(s) for webhooks.
Scroll within the panel for all 36 ·
Postman Collections 2
A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.
Ready-to-run Postman collections for exercising this provider's APIs.
ActiveCampaign API v3
POSTMANOpen Collections 2
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
ActiveCampaign SMS Broadcast API
OPEN COLLECTIONActiveCampaign API v3
OPEN COLLECTIONArazzo Workflows 21
Real integrations are rarely a single call. Arazzo describes the multi-step sequences — auth, then create, then confirm — so both a human and an agent can follow the choreography, not just the endpoints.
Multi-step API workflows described with the Arazzo specification.
ActiveCampaign Create Account and Associate a Contact
Create an account record then associate an existing contact with it.
ARAZZOActiveCampaign Create Account and Add a Note
Create an account record then attach an explanatory note to it.
ARAZZOActiveCampaign Create Contact and Enroll in Automation
Create a contact then enroll it into a marketing automation.
ARAZZOActiveCampaign Create Contact, Subscribe to List, and Tag
Create a contact, subscribe it to a list, then apply a tag in one pass.
ARAZZOActiveCampaign Create Contact and Associate to an Account by Name
Resolve an account by name, create a contact, then associate them.
ARAZZOActiveCampaign Create Contact and Set Custom Field Value
Create a contact then write a value to one of its custom fields.
ARAZZOActiveCampaign Create Contact Custom Field and Set Its Value
Define a new contact custom field then set its value on a contact.
ARAZZOActiveCampaign Create Deal and Add a Note
Create a deal in a pipeline stage then attach an explanatory note.
ARAZZOActiveCampaign Create Deal and Schedule a Task
Create a deal then schedule a follow-up task against it.
ARAZZOActiveCampaign Find Contact by Email and Create a Deal
Resolve a contact by email, creating it if missing, then open a deal.
ARAZZOActiveCampaign Create Deal and Set Custom Field Value
Create a deal then write a value to one of its custom fields.
ARAZZOActiveCampaign Create List and Subscribe a Contact
Create a mailing list then subscribe an existing contact to it.
ARAZZOActiveCampaign Create Pipeline, Stage, and First Deal
Stand up a pipeline, add a stage to it, then open the first deal.
ARAZZOActiveCampaign Resolve Automation by Name and Enroll Contact
Find an automation by name then enroll an existing contact into it.
ARAZZOActiveCampaign Find a Deal by Title and Add a Note
Search deals by title then attach a note to the matched deal.
ARAZZOActiveCampaign Find or Create Contact, Then Tag
Look up a contact by email, create it if missing, then apply a tag.
ARAZZOActiveCampaign Find or Create Tag, Then Apply to Contact
Resolve a tag by name, creating it if needed, then tag a contact.
ARAZZOActiveCampaign Subscribe Contact to a List Resolved by Name
Resolve a list by name then subscribe an existing contact to it.
ARAZZOActiveCampaign Sync Contact and Subscribe to List
Upsert a contact by email via sync, then subscribe it to a list.
ARAZZOActiveCampaign Sync Contact, Set Custom Field, and Tag
Upsert a contact by email, set a custom field, then apply a tag.
ARAZZOActiveCampaign Tag a Contact and Enroll in Automation
Apply a tag to an existing contact then enroll it in an automation.
ARAZZOScroll within the panel for all 21 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
MCP Server
MCP SERVERAgent Skills 6
An agent skill packages the how-to for driving these APIs from an assistant — the prompts, the sequence, the guardrails — so the knowledge to use the API travels with it.
Packaged agent skills for driving this provider's APIs from an AI assistant.
postmark-email-best-practices
AGENT SKILLpostmark-inbound
AGENT SKILLpostmark-send-email
AGENT SKILLpostmark-templates
AGENT SKILLpostmark-webhooks
AGENT SKILLpostmark
AGENT SKILLGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
ActiveCampaign GraphQL Schema
ActiveCampaign provides a REST API (v3) for customer experience automation, marketing automation, CRM, and email marketing. This conceptual GraphQL schema represents the core do...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Activecampaign Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Activecampaign Finops
FINOPSFeatures 12
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Email Marketing
Create and send conversion-focused email campaigns with personalization and segmentation.
Marketing Automation
Build automated customer journeys and workflows triggered by contact behavior and events.
CRM
Built-in sales CRM for managing deals, pipelines, tasks, and customer relationships.
SMS Marketing
Reach contacts via SMS broadcast campaigns with AI-powered content generation.
WhatsApp Messaging
Automate growth and customer engagement through WhatsApp communications.
Transactional Email
Automate transactional alerts, password resets, and notifications via Postmark integration.
Custom Objects
Create custom data schemas to activate complex data for segmentation and personalized automation.
Contact Event Tracking
Track contact behaviors and activities across web properties and integrations.
Webhooks
Receive real-time event notifications for contact, campaign, automation, and custom object activities.
Landing Pages
Deploy conversion-ready landing pages for lead capture and campaigns.
Active Intelligence
AI-powered orchestration and autonomous marketing agents for campaign suggestions and personalization.
MCP Server
Connect AI applications to ActiveCampaign using the Model Context Protocol server.
Scroll within the panel for all 12 ·
Event Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
ActiveCampaign Webhooks
AsyncAPI description of ActiveCampaign's outbound webhook surface. When a webhook is configured (via the dashboard or the REST API at POST /api/3/webhooks), ActiveCampaign deliv...
ASYNCAPISemantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Activecampaign Sms Context
JSON-LDSpectral Rules 3
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
ActiveCampaign API Rules
SPECTRALActiveCampaign API Rules
SPECTRALActiveCampaign API Rules
SPECTRALJSON Schema 18
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
AIBroadcastRequest
JSON SCHEMAAIBroadcastResponse
JSON SCHEMAAIBroadcastStatus
JSON SCHEMAAIBroadcastUpdateRequest
JSON SCHEMABroadcastCreateRequest
JSON SCHEMABroadcastListResponse
JSON SCHEMABroadcastList
JSON SCHEMABroadcastListsResponse
JSON SCHEMABroadcastMessage
JSON SCHEMABroadcastMetricsResponse
JSON SCHEMABroadcastMetrics
JSON SCHEMABroadcastUpdateRequest
JSON SCHEMACreditsResponse
JSON SCHEMAFailureDetail
JSON SCHEMAFailureDetailsResponse
JSON SCHEMARecipient
JSON SCHEMARecipientsResponse
JSON SCHEMASnapshotResponse
JSON SCHEMAScroll within the panel for all 18 ·
JSON Structure 18
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Activecampaign Sms Ai Broadcast Request Structure
JSON STRUCTUREActivecampaign Sms Ai Broadcast Response Structure
JSON STRUCTUREActivecampaign Sms Ai Broadcast Status Structure
JSON STRUCTUREActivecampaign Sms Ai Broadcast Update Request Structure
JSON STRUCTUREActivecampaign Sms Broadcast Create Request Structure
JSON STRUCTUREActivecampaign Sms Broadcast List Response Structure
JSON STRUCTUREActivecampaign Sms Broadcast List Structure
JSON STRUCTUREActivecampaign Sms Broadcast Lists Response Structure
JSON STRUCTUREActivecampaign Sms Broadcast Message Structure
JSON STRUCTUREActivecampaign Sms Broadcast Metrics Response Structure
JSON STRUCTUREActivecampaign Sms Broadcast Metrics Structure
JSON STRUCTUREActivecampaign Sms Broadcast Update Request Structure
JSON STRUCTUREActivecampaign Sms Credits Response Structure
JSON STRUCTUREActivecampaign Sms Failure Detail Structure
JSON STRUCTUREActivecampaign Sms Failure Details Response Structure
JSON STRUCTUREActivecampaign Sms Recipient Structure
JSON STRUCTUREActivecampaign Sms Recipients Response Structure
JSON STRUCTUREActivecampaign Sms Snapshot Response Structure
JSON STRUCTUREScroll within the panel for all 18 ·
Examples 18
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Scroll within the panel for all 18 ·
Security Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 7
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Lead Nurturing
Automate email sequences to nurture leads through the sales funnel based on behavior.
E-Commerce Automation
Trigger post-purchase emails, abandoned cart recovery, and personalized product recommendations.
Customer Onboarding
Automate onboarding sequences for SaaS products to improve activation and retention.
Contact Segmentation
Segment contacts using tags, custom fields, and custom objects for targeted campaigns.
Sales Pipeline Management
Manage deals, tasks, and pipeline stages with CRM and automation integration.
SMS Broadcast Campaigns
Send targeted SMS campaigns to subscriber lists with engagement tracking.
Webhook-Driven Integrations
Build real-time integrations using webhooks for contact and campaign activity events.
Scroll within the panel for all 7 ·
Integrations 8
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Salesforce
Sync contact and deal data between ActiveCampaign and Salesforce CRM.
Zapier
Connect ActiveCampaign to 1000+ apps via Zapier automation workflows.
Slack
Send notifications and trigger automations from Slack using OAuth2 integration.
Calendly
Sync scheduling data and trigger automations with custom objects via OAuth2.
Twilio
Integrate SMS workflows using Twilio with Basic Auth for outbound messaging.
Shopify
Sync ecommerce customers, orders, and products for automated campaigns.
WordPress
Embed forms and capture leads from WordPress sites.
Wix
Connect Wix websites for lead capture and customer journey automation.
Scroll within the panel for all 8 ·
Solutions 4
Packaged solutions the provider offers on top of the raw API surface.
Packaged solutions this provider offers.
Starter
Entry-level plan with marketing automation, up to 5 automation actions, and 1 user.
Plus
Mid-tier plan with unlimited automation actions, landing pages, and standard segmentation.
Pro
Advanced plan with predictive content, advanced segmentation, and 3 users.
Enterprise
Full-featured plan with custom objects, dedicated account team, and premium segmentation.
Resources
Every other property we hold for ActiveCampaign — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 2
Portal, sign-up, and the first successful call
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 24
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 24 ·
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 3
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 1
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
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