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Braze

Braze is a leading customer engagement platform providing REST APIs for managing user profiles, orchestrating multi-channel messaging campaigns, and exporting analytics. The platform supports email, SMS, push notifications, in-app messages, and content cards across mobile and web channels. Braze uses Bearer token authentication with region-specific REST endpoints and offers extensive webhook and Canvas automation capabilities for lifecycle marketing.

agent ready

Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.

Kin Score

API Evangelist profiles Braze the way a machine reads it — 76 machine-readable artifacts across 1 API, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Braze scores 80.4/100 (exemplar), with a separate agent-readiness read of 51/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.

Kin Score Kin Score How this is scored →
scored 2026-09-10 · rubric v0.20.0
Composite quality — 80.4/100 · exemplar
Contract Quality 16.9 / 25
Access Clarity 20.0 / 20
Discoverability 7.6 / 10
Braze Kin Score — API readiness rating by API Evangelist

Put this on your own site. The badge is drawn live from Braze's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.

<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/braze/"
   title="Braze on API Evangelist — API profile and Kin Score">
  <img src="https://apis.io/badge/braze.svg"
       alt="Braze Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>

More shapes, themes and sizes → · Score as JSON · How badges work

How we profile Braze

Each block below is one kind of artifact we hold for Braze. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 24

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Braze Catalogs > Catalog Items > Asynchronous API

The Catalogs > Catalog Items > Asynchronous API from Braze — 1 operation(s) for catalogs > catalog items > asynchronous.

Braze Catalogs > Catalog Items > Synchronous API

The Catalogs > Catalog Items > Synchronous API from Braze — 2 operation(s) for catalogs > catalog items > synchronous.

Braze Catalogs > Catalog Management > Synchronous API

The Catalogs > Catalog Management > Synchronous API from Braze — 2 operation(s) for catalogs > catalog management > synchronous.

Braze Email Lists & Addresses API

Users email subscription status can be updated and retrieved via Braze using a RESTful API. You can use the API to set up bi-directional sync between Braze and other email syste...

Braze Export > Campaign API

The Export > Campaign API from Braze — 4 operation(s) for export > campaign.

Braze Export > Canvas API

The Export > Canvas API from Braze — 4 operation(s) for export > canvas.

Braze Export > Custom Events API

The Export > Custom Events API from Braze — 2 operation(s) for export > custom events.

Braze Export > KPI API

The Export > KPI API from Braze — 4 operation(s) for export > kpi.

Braze Export > News Feed API

The Export > News Feed API from Braze — 3 operation(s) for export > news feed.

Braze Export > Purchases API

The Export > Purchases API from Braze — 3 operation(s) for export > purchases.

Braze Export > Segment API

The Export > Segment API from Braze — 3 operation(s) for export > segment.

Braze Export > Session Analytics API

The Export > Session Analytics API from Braze — 1 operation(s) for export > session analytics.

Braze Export > Users API

The Export > Users API from Braze — 3 operation(s) for export > users.

Braze Messaging > Live Activities API

The Messaging > Live Activities API from Braze — 1 operation(s) for messaging > live activities.

Braze Messaging > Schedule Mesages API

The Messaging > Schedule Mesages API from Braze — 10 operation(s) for messaging > schedule mesages.

Braze Messaging > Send Messages API

The Messaging > Send Messages API from Braze — 5 operation(s) for messaging > send messages.

Braze Preference Center API

The Preference Center API from Braze — 4 operation(s) for preference center.

Braze SCIM API

The SCIM API from Braze — 2 operation(s) for scim.

Braze SMS API

Use the Braze SMS Endpoints to manage your users phone numbers in your subscription groups.

Braze Subscription Groups > SMS and WhatsApp API

The Subscription Groups > SMS and WhatsApp API from Braze — 4 operation(s) for subscription groups > sms and whatsapp.

Braze Templates > Content Blocks API

Content Blocks are an Email Templating feature that allow you to: - Create a consistent look and feel to your Email campaigns using Content Blocks as Headers and Footers. - Dist...

Braze Templates > Email Templates API

The Templates > Email Templates API from Braze — 4 operation(s) for templates > email templates.

Braze User Data API

The User API allows you to track information on your users by logging data about your users that comes from outside your mobile app. You can also use this API to delete users fo...

Braze User Data > External ID Migration API

The External ID Migration API allows you to rename existing external IDs (creating a new primary ID and deprecating the existing ID) and remove deprecated IDs post-migration.

Scroll within the panel for all 24 ·

Open Collections 25

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Scroll within the panel for all 25 ·

MCP Servers 1

Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.

Model Context Protocol servers that expose these APIs to AI agents.

Braze MCP Server

MCP SERVER

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Braze GraphQL Schema

This is a conceptual GraphQL schema for the Braze customer engagement platform. Braze exposes a REST API; this GraphQL schema is a normalized representation of the data models, ...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.

Published pricing tiers and plan structures.

Braze Plans Pricing

4 plans

PLANS

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Braze Rate Limits

22 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Braze Finops

FINOPS

Features 16

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Custom pricing based on MAU + channels + AI usage
Mid-market: $60K-$200K/year typical
Enterprise: $1M+/year for large deployments
Platform Editions: Core, Pro, Enterprise
Channels: Email, Push, In-App, Content Cards, SMS, WhatsApp, Webhooks
REST API at rest.iad-XX.braze.com (region-specific)
/users/track: 50,000 req/min/workspace
/messages/send: 250 req/min/workspace
/transactional/send: 250 req/sec/workspace
Canvas Flow for advanced journey orchestration
Predictive AI for churn / conversion likelihood
Sage AI Copilot for marketers
Audience Sync to ad platforms
Data residency in US/EU/AU regions
SCIM/SSO on Enterprise
Webhooks for journey triggers

Scroll within the panel for all 16 ·

Event Specifications 1

Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Braze Webhooks

ASYNCAPI

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Braze Authentication

http/oauth2 · 3 schemes

SECURITY

Braze Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Braze Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Braze Trust Center

ISO 27001, SOC 2 Type 2, TISAX, HIPAA

SECURITY

Scopes 1

OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.

OAuth scopes governing access to this provider's APIs.

Braze Scopes

2 scopes · authorizationCode

2 scopes

SCOPES

Resources

Every other property we hold for Braze — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

Learn 2

Tutorials, courses, talks, and written guidance

Other 2

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/braze · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of Braze, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

info@apievangelist.com · Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.