Braze
Braze is a leading customer engagement platform providing REST APIs for managing user profiles, orchestrating multi-channel messaging campaigns, and exporting analytics. The platform supports email, SMS, push notifications, in-app messages, and content cards across mobile and web channels. Braze uses Bearer token authentication with region-specific REST endpoints and offers extensive webhook and Canvas automation capabilities for lifecycle marketing.
Limited machine-readable signal and partial portal coverage — documentation a human can read, but little a machine or agent can consume without scraping.
API Evangelist profiles Braze the way a machine reads it — 46 machine-readable artifacts across 24 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Braze scores 42.4/100 (thin), with a separate agent-readiness read of 24/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Braze
Each block below is one kind of artifact we hold for Braze. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 24
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Braze Catalogs > Catalog Items > Asynchronous API
The Catalogs > Catalog Items > Asynchronous API from Braze — 1 operation(s) for catalogs > catalog items > asynchronous.
Braze Catalogs > Catalog Items > Synchronous API
The Catalogs > Catalog Items > Synchronous API from Braze — 2 operation(s) for catalogs > catalog items > synchronous.
Braze Catalogs > Catalog Management > Synchronous API
The Catalogs > Catalog Management > Synchronous API from Braze — 2 operation(s) for catalogs > catalog management > synchronous.
Braze Email Lists & Addresses API
Users email subscription status can be updated and retrieved via Braze using a RESTful API. You can use the API to set up bi-directional sync between Braze and other email syste...
Braze Export > Campaign API
The Export > Campaign API from Braze — 4 operation(s) for export > campaign.
Braze Export > Canvas API
The Export > Canvas API from Braze — 4 operation(s) for export > canvas.
Braze Export > Custom Events API
The Export > Custom Events API from Braze — 2 operation(s) for export > custom events.
Braze Export > KPI API
The Export > KPI API from Braze — 4 operation(s) for export > kpi.
Braze Export > News Feed API
The Export > News Feed API from Braze — 3 operation(s) for export > news feed.
Braze Export > Purchases API
The Export > Purchases API from Braze — 3 operation(s) for export > purchases.
Braze Export > Segment API
The Export > Segment API from Braze — 3 operation(s) for export > segment.
Braze Export > Session Analytics API
The Export > Session Analytics API from Braze — 1 operation(s) for export > session analytics.
Braze Export > Users API
The Export > Users API from Braze — 3 operation(s) for export > users.
Braze Messaging > Live Activities API
The Messaging > Live Activities API from Braze — 1 operation(s) for messaging > live activities.
Braze Messaging > Schedule Mesages API
The Messaging > Schedule Mesages API from Braze — 10 operation(s) for messaging > schedule mesages.
Braze Messaging > Send Messages API
The Messaging > Send Messages API from Braze — 5 operation(s) for messaging > send messages.
Braze Preference Center API
The Preference Center API from Braze — 4 operation(s) for preference center.
Braze SCIM API
The SCIM API from Braze — 2 operation(s) for scim.
Braze SMS API
Use the Braze SMS Endpoints to manage your users phone numbers in your subscription groups.
Braze Subscription Groups > SMS and WhatsApp API
The Subscription Groups > SMS and WhatsApp API from Braze — 4 operation(s) for subscription groups > sms and whatsapp.
Braze Templates > Content Blocks API
Content Blocks are an Email Templating feature that allow you to: - Create a consistent look and feel to your Email campaigns using Content Blocks as Headers and Footers. - Dist...
Braze Templates > Email Templates API
The Templates > Email Templates API from Braze — 4 operation(s) for templates > email templates.
Braze User Data API
The User API allows you to track information on your users by logging data about your users that comes from outside your mobile app. You can also use this API to delete users fo...
Braze User Data > External ID Migration API
The External ID Migration API allows you to rename existing external IDs (creating a new primary ID and deprecating the existing ID) and remove deprecated IDs post-migration.
Scroll within the panel for all 24 ·
GraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Braze GraphQL Schema
This is a conceptual GraphQL schema for the Braze customer engagement platform. Braze exposes a REST API; this GraphQL schema is a normalized representation of the data models, ...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Braze Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Braze Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Braze Finops
FINOPSFeatures 16
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Scroll within the panel for all 16 ·
Security Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Braze — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Documentation 1
Reference material describing how the API behaves
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 2
Authentication, authorization, and security posture
Learn 2
Tutorials, courses, talks, and written guidance
Operate 4
Status, limits, changes, and where to get help
Commercial 1
Pricing, plans, and the legal terms of use
Company 4
The organization behind the API
Other 1
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/braze · machine-readable index on apis.io