Circana
Circana (formerly IRI and The NPD Group) is the leading advisor on the complexity of consumer behavior, providing data-driven insights, analytics, and technology solutions that help almost 7,000 brands and retailers understand and predict consumer purchasing patterns across retail, CPG, beauty, foodservice, healthcare, and technology sectors covering $4T+ in global consumer spending across 26 industries.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Circana the way a machine reads it — 125 machine-readable artifacts across 20 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Circana scores 60.2/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Circana
Each block below is one kind of artifact we hold for Circana. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 20
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Circana Unify+ API
Unify+ is Circana's business intelligence platform that provides access to data visualization, analytics, and reporting capabilities with conversational AI for automated analysi...
Circana Liquid Data Go API
Liquid Data Go is a turnkey insights solution delivering affordable, actionable market, retailer, and consumer intelligence for emerging and mid-market CPG and general merchandi...
Circana Intelligence Suite API
Intelligence Suite helps integrate, harmonize, and automate data workflows with hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks, enab...
Circana Complete Market API
Complete Market provides robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details across CPG categories.
Circana Complete Consumer API
Complete Consumer combines verified purchase data, survey insights, and advanced shopper panels to provide a 360-degree view of how, where, and why consumers shop across channels.
Circana Complete Beauty API
Complete Beauty offers a holistic view of the beauty industry combining mass and prestige POS data for manufacturers and retailers to track emerging shifts in consumer preferenc...
Circana Complete Food and Beverage API
Complete Food and Beverage unites retail, CPG, foodservice, and consumption data to deliver a complete understanding of U.S. food and beverage consumption patterns.
Circana Liquid Data Collaborate API
Liquid Data Collaborate provides AI-powered retail data analysis capabilities for brands, manufacturers, and retailers enabling collaborative insights and data-driven decision m...
Circana Liquid Data Engage API
Liquid Data Engage propels retailers into a new era of decision-making with precise, customer-centric data for developing retail strategies.
Circana Liquid Activation API
Liquid Activation enables marketers to build and activate purchase-based audiences in minutes using deterministic data, integrating with publishers, media platforms, and marketi...
Circana Price and Promotion API
Price and Promotion solutions combine AI models and granular store-level data to optimize pricing strategies, quantify elasticity, and improve promotional efficiency delivering ...
Circana Retail Media API
Retail Media connects shopper analytics to activation, linking marketing to retail sales for longitudinal insights and improved ROAS with AI-driven media channel performance ass...
Circana Complete Why Analytics API
Complete Why delivers fast AI-powered insights so teams know what is working, what is not, and where to act next before opportunities disappear.
Circana Brands API
Brand performance and analytics
Circana Categories API
Product category hierarchy and management
Circana Consumer Panel API
Consumer panel data and shopper insights
Circana Exports API
Data export and download operations
Circana Market Data API
Access point-of-sale and market measurement data
Circana Reports API
Report generation and management
Circana Retailers API
Retailer data and channel analytics
Scroll within the panel for all 20 ·
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Circana Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Circana Finops
FINOPSFeatures 10
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Liquid Data Platform
Cross-industry data and advanced analytics platform deployable across Azure, AWS, Google Cloud, and Oracle Cloud environments.
Liquid AI
Next-generation intelligence platform leveraging generative AI to accelerate decision-making and shift focus from hindsight to foresight.
Conversational AI
AI embedded into Unify+ allowing teams to automate routine analysis and reduce time to insight.
Complete Market Measurement
Robust POS measurement for in-store and online sales with fulfillment type breaks and UPC details.
Consumer Panel Data
360-degree view of U.S. buyers tracking purchases across channels with POS-aligned panel insights.
Intelligence Suite Connectors
Hundreds of pre-built connectors for Azure, Snowflake, AWS, Google BigQuery, and Databricks integration.
Purchase-Based Audiences
Build and activate audiences using deterministic purchase data for precision marketing.
Price Elasticity Modeling
AI models with granular store-level data to quantify price elasticity and promotional efficiency.
Cross-Industry Coverage
Coverage of $4T+ in global consumer spending across 26 industries in 23 countries.
Predictive Market Structure
Industry-only predictive market structure based on actual shopper behavior for new product forecasts within 10% accuracy.
Scroll within the panel for all 10 ·
Semantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Circana Liquid Data Context
JSON-LDSpectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Circana API Rules
SPECTRALCircana API Rules
SPECTRALJSON Schema 35
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
BrandDetail
JSON SCHEMABrandListResponse
JSON SCHEMABrandSummary
JSON SCHEMACategoryDetail
JSON SCHEMACategoryListResponse
JSON SCHEMACategorySummary
JSON SCHEMAConsumerPurchaseRecord
JSON SCHEMAConsumerPurchaseResponse
JSON SCHEMAConsumerSegment
JSON SCHEMAConsumerSegmentResponse
JSON SCHEMACreateExportRequest
JSON SCHEMACreateReportRequest
JSON SCHEMADataCoverage
JSON SCHEMAErrorResponse
JSON SCHEMAExportDetail
JSON SCHEMAMarketPresence
JSON SCHEMAMarketShareRecord
JSON SCHEMAMarketShareResponse
JSON SCHEMAPagination
JSON SCHEMAPOSDataResponse
JSON SCHEMAPOSRecord
JSON SCHEMAReportDetail
JSON SCHEMAReportListResponse
JSON SCHEMAReportSummary
JSON SCHEMARetailerListResponse
JSON SCHEMARetailerSummary
JSON SCHEMABrandDetail
JSON SCHEMACategoryDetail
JSON SCHEMAConsumerPurchaseRecord
JSON SCHEMAConsumerSegment
JSON SCHEMAExportDetail
JSON SCHEMAMarketShareRecord
JSON SCHEMAPOSRecord
JSON SCHEMAReportDetail
JSON SCHEMARetailerSummary
JSON SCHEMAScroll within the panel for all 35 ·
JSON Structure 10
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Circana Structure
JSON STRUCTURELiquid Data Brand Detail Structure
JSON STRUCTURELiquid Data Category Detail Structure
JSON STRUCTURELiquid Data Consumer Purchase Record Structure
JSON STRUCTURELiquid Data Consumer Segment Structure
JSON STRUCTURELiquid Data Export Detail Structure
JSON STRUCTURELiquid Data Market Share Record Structure
JSON STRUCTURELiquid Data Pos Record Structure
JSON STRUCTURELiquid Data Report Detail Structure
JSON STRUCTURELiquid Data Retailer Summary Structure
JSON STRUCTUREScroll within the panel for all 10 ·
Examples 23
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Circana Createexport Example
EXAMPLECircana Createreport Example
EXAMPLECircana Getbrand Example
EXAMPLECircana Getcategory Example
EXAMPLECircana Getexport Example
EXAMPLECircana Getreport Example
EXAMPLECircana Listbrands Example
EXAMPLECircana Listreports Example
EXAMPLEScroll within the panel for all 23 ·
Security Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 10
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Market Share Tracking
Track brand and category performance across retail channels with POS and panel data to understand competitive positioning.
New Product Innovation
Validate new product concepts with custom simulations and predictive market structure analysis to prioritize winning ideas.
Pricing Optimization
Optimize pricing strategies using AI-driven elasticity models and store-level data to maximize revenue and margin.
Promotional Planning
Plan and evaluate trade promotions with quantified ROI metrics and scenario modeling for smarter promotional spending.
Consumer Segmentation
Segment consumers by behavior, demographics, and purchase patterns to tailor marketing and product strategies.
Retail Media Measurement
Measure retail media campaign performance linking advertising spend to actual sales outcomes for improved ROAS.
Assortment Optimization
Optimize product mix by category, store, and geography to improve shelf efficiency and drive sales growth.
Supply Chain Visibility
Monitor near-real-time cross-retailer inventory and distribution data to spot risks and gaps early.
Audience Activation
Build purchase-based audience segments and activate them across publishers and media platforms in minutes.
Foodservice Intelligence
Unite retail, CPG, foodservice, and consumption data for a complete picture of food and beverage market dynamics.
Scroll within the panel for all 10 ·
Integrations 8
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Snowflake
Access Circana POS and panel data directly within Snowflake Data Cloud for seamless data sharing and collaboration.
Microsoft Azure
Deploy Liquid Data platform on Azure for cloud-native data integration and analytics workflows.
Amazon Web Services
Deploy Liquid Data platform on AWS for scalable cloud analytics and data processing.
Google BigQuery
Connect Circana data to Google BigQuery for large-scale analytics and machine learning workloads.
Databricks
Integrate Circana data with Databricks for advanced analytics, data engineering, and AI model training.
LiveRamp
Collaborate on RampIDs with Circana purchase data in Snowflake for privacy-safe audience targeting.
Oracle Cloud
Deploy Liquid Data platform on Oracle Cloud for enterprise-grade data processing and analytics.
Google Cloud Platform
Deploy Liquid Data platform on GCP for cloud-based analytics and data integration.
Scroll within the panel for all 8 ·
Resources
Every other property we hold for Circana — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 1
Portal, sign-up, and the first successful call
Documentation 1
Reference material describing how the API behaves
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 2
Pagination, idempotency, versioning, errors, and events
Access & Security 2
Authentication, authorization, and security posture
Learn 1
Tutorials, courses, talks, and written guidance
Operate 1
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 2
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/circana · machine-readable index on apis.io