Criteo
Criteo is a global commerce media company best known for its Retail Media platform, enabling retailers, brands, agencies, and partners to create, launch, and measure on-site and off-site retail media campaigns. The Criteo Retail Media API surface provides programmatic access to campaign management, audience segmentation, line item bidding and budgeting, retailer catalogs, balances and billing, and demand-side and supply-side reporting. Criteo's APIs use OAuth 2.0 with client credentials, authorization code, and PKCE flows and ship with a published Swagger specification and Postman collection.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles Criteo the way a machine reads it — 24 machine-readable artifacts across 13 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Criteo scores 46.1/100 (developing), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Criteo
Each block below is one kind of artifact we hold for Criteo. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 13
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Criteo Retail Media API
The Criteo Retail Media API is a REST API that lets retailers, brands, and agencies build retail media campaigns programmatically. It exposes operations for creating and updatin...
Criteo Marketing Solutions API
The Criteo Marketing Solutions API provides programmatic access to Criteo's commerce media platform for advertisers and agencies running acquisition and retention campaigns. It ...
Criteo Accounts API
The Accounts API from Criteo — 4 operation(s) for accounts.
Criteo Audiences API
The Audiences API from Criteo — 2 operation(s) for audiences.
Criteo Authentication API
The Authentication API from Criteo — 1 operation(s) for authentication.
Criteo Balances API
The Balances API from Criteo — 2 operation(s) for balances.
Criteo Campaigns API
The Campaigns API from Criteo — 2 operation(s) for campaigns.
Criteo Catalogs API
The Catalogs API from Criteo — 3 operation(s) for catalogs.
Criteo Categories API
The Categories API from Criteo — 1 operation(s) for categories.
Criteo Keywords API
The Keywords API from Criteo — 2 operation(s) for keywords.
Criteo LineItems API
The LineItems API from Criteo — 3 operation(s) for lineitems.
Criteo Products API
The Products API from Criteo — 3 operation(s) for products.
Criteo Reports API
The Reports API from Criteo — 4 operation(s) for reports.
Scroll within the panel for all 13 ·
Open Collections 1
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Criteo Retail Media API
OPEN COLLECTIONGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Criteo GraphQL API
Criteo is a global commerce media company offering retargeting, audience targeting, and retail media solutions. Their API covers catalog management, campaign creation, ad set ta...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Criteo Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Criteo Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Criteo Finops
FINOPSSecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Criteo — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 2
Portal, sign-up, and the first successful call
Documentation 1
Reference material describing how the API behaves
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
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