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Customer.io

Customer.io is a customer engagement platform that combines a customer data platform, marketing automation, and messaging delivery to send behavior-triggered email, push, SMS, and in-app messages. Its API surface includes the Track API for sending behavioral data and customer profile updates, the App API for managing workspace resources and sending transactional and broadcast messages, the Pipelines API which is a Segment-spec data ingestion interface, and outbound reporting webhooks that deliver message lifecycle events.

agent ready

Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.

Kin Score

API Evangelist profiles Customer.io the way a machine reads it — 43 machine-readable artifacts across 23 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Customer.io scores 55.6/100 (developing), with a separate agent-readiness read of 54/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 55.6/100 · developing
Contract Quality 19.5 / 25
Developer Ergonomics 3.9 / 20
Commercial Clarity 9.5 / 20
Operational Transparency 4.8 / 13
Governance 7.9 / 12
Discoverability 10.0 / 10
Agent readiness — 54/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Customer.io

Each block below is one kind of artifact we hold for Customer.io. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 23

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Customer.io Track API

The Customer.io Track API allows developers to send behavioral data and customer profile information into Customer.io. It provides endpoints for identifying customers, tracking ...

Customer.io Activities API

Retrieve activity logs for your workspace.

Customer.io Alias API

Merge two user identities by creating an alias linking a new identity to an existing one.

Customer.io Batch API

Send multiple API calls in a single request for improved performance.

Customer.io Broadcasts API

Trigger API-triggered broadcasts to send messages to groups of people based on segments or filters.

Customer.io Campaigns API

Retrieve information about campaigns, campaign actions, and campaign metrics in your workspace.

Customer.io Collections API

Manage collections of data used in message personalization.

Customer.io Customers API

Look up customer profiles, search for customers, and retrieve customer attributes and activity data.

Customer.io Devices API

Manage push notification devices associated with customer profiles.

Customer.io Entity API

Track API v2 entity endpoint for creating and managing people and objects using a unified request format.

Customer.io Events API

Track customer events and anonymous events to record behavioral data and trigger messaging workflows.

Customer.io Exports API

Export customer data, deliveries, and other information from your workspace.

Customer.io Group API

Associate people with groups or organizations.

Customer.io Identify API

Identify people and set their profile attributes. The identify call tells Customer.io who the current user is and assigns traits to them.

Customer.io Merge API

Merge two customer profiles into a single profile.

Customer.io Messages API

Retrieve information about individual messages sent to customers.

Customer.io Newsletters API

Retrieve information about newsletters and newsletter variants.

Customer.io Page API

Record page views from web applications.

Customer.io Screen API

Record screen views from mobile applications.

Customer.io Segments API

Create and manage manual segments, and retrieve segment membership information.

Customer.io Sender Identities API

Manage sender identities used for sending messages.

Customer.io Snippets API

Manage reusable content snippets for use in messages.

Customer.io Transactional API

Send transactional messages such as password resets, purchase receipts, and other important notifications triggered by user actions.

Scroll within the panel for all 23 ·

Open Collections 3

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Customer.io App API

OPEN COLLECTION

Customer.io Pipelines API

OPEN COLLECTION

Customer.io Track API

OPEN COLLECTION

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Customer.io GraphQL Schema

This conceptual GraphQL schema represents the Customer.io messaging and marketing automation platform. Customer.io provides APIs for tracking behavioral data, managing customer ...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Customer Io Rate Limits

4 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Event Specifications 1

Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Customer.io Reporting Webhooks

Customer.io Reporting Webhooks send real-time message activity events as JSON payloads via HTTP POST to a configured endpoint. These events include message sends, deliveries, op...

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Customer Io Context

0 classes · 11 properties

JSON-LD

Spectral Rules 3

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Customer.io API Rules

8 rules · 1 errors · 7 warnings

SPECTRAL

Customer.io API Rules

6 rules · 5 warnings

SPECTRAL

Customer.io API Rules

6 rules · 3 errors · 3 warnings

SPECTRAL

JSON Schema 3

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Customer.io Customer

8 properties

JSON SCHEMA

Customer.io Event

7 properties

JSON SCHEMA

Customer.io Reporting Webhook Payload

4 properties

JSON SCHEMA

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Customer Io Authentication

http · 2 schemes

SECURITY

Customer Io Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Customer Io Vulnerability Disclosure

disclosure policy published

SECURITY

Customer Io Trust Center

SOC 2, ISO 27001, HIPAA, GDPR

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Customer Io Agentic Access

52 operations · 29 acting

52 operations · 29 acting

AGENTIC

Resources

Every other property we hold for Customer.io — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Agent Surfaces 2

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 3

Pagination, idempotency, versioning, errors, and events

Build 1

SDKs, sample code, and the tooling you integrate with

Company 2

The organization behind the API

Other 1

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/customer-io · machine-readable index on apis.io