Dotdigital
Dotdigital is a UK-headquartered customer engagement platform (LSE: DOTD) whose Marketing product combines email, SMS, MMS, WhatsApp, push, app messaging, chat and web personalization behind one contact database. Its API estate is unusually large and unusually well published: 42 OpenAPI descriptions are served from a public catalog at developer.dotdigital.com/openapi and enumerated in an RFC 9727 api-catalog linkset, spanning contacts, lists, segments, preferences and consent, email and SMS campaigns, transactional email, programs, pages and forms, insight data, ecommerce, product recommendations, scoring, and the whole CPaaS omnichannel messaging stack. Two frameworks run side by side — legacy v2 at /v2/* and the current v3 services at /
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Dotdigital the way a machine reads it — 117 machine-readable artifacts across 86 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Dotdigital scores 62.8/100 (strong), with a separate agent-readiness read of 40/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
Put this on your own site. The badge is drawn live from Dotdigital's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/dotdigital/"
title="Dotdigital on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/dotdigital.svg"
alt="Dotdigital Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>[](https://providers.apievangelist.com/providers/dotdigital/)<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/dotdigital/"
title="Dotdigital on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/dotdigital/card.svg"
alt="Dotdigital Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Dotdigital
Each block below is one kind of artifact we hold for Dotdigital. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 63
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Dotdigital Marketing Developer Hub MCP Server
A remote MCP server that exposes the Dotdigital OpenAPI corpus and the developer-hub documentation to AI coding tools. Seven read-only tools (list-specs, list-endpoints, get-end...
Dotdigital Accounts and Utilities API
The Accounts and Utilities API from Dotdigital — 3 operation(s) for accounts and utilities.
Dotdigital API Account API
The ApiAccount API from Dotdigital — 8 operation(s) for apiaccount.
Dotdigital API Address Book API
The ApiAddressBook API from Dotdigital — 6 operation(s) for apiaddressbook.
Dotdigital API Campaign API
The ApiCampaign API from Dotdigital — 11 operation(s) for apicampaign.
Dotdigital API Campaign From Address API
The ApiCampaignFromAddress API from Dotdigital — 1 operation(s) for apicampaignfromaddress.
Dotdigital API Campaign Reporting API
The ApiCampaignReporting API from Dotdigital — 24 operation(s) for apicampaignreporting.
Dotdigital API Campaign Send API
The ApiCampaignSend API from Dotdigital — 3 operation(s) for apicampaignsend.
Dotdigital API Contact API
The ApiContact API from Dotdigital — 43 operation(s) for apicontact.
Dotdigital API Contact Import API
The ApiContactImport API from Dotdigital — 8 operation(s) for apicontactimport.
Dotdigital API Data Field API
The ApiDataField API from Dotdigital — 2 operation(s) for apidatafield.
Dotdigital API Document API
The ApiDocument API from Dotdigital — 5 operation(s) for apidocument.
Dotdigital API Ecommerce API
The ApiEcommerce API from Dotdigital — 4 operation(s) for apiecommerce.
Dotdigital API Image API
The ApiImage API from Dotdigital — 3 operation(s) for apiimage.
Dotdigital API Preference API
The ApiPreference API from Dotdigital — 14 operation(s) for apipreference.
Dotdigital API Product Recommendations API
The ApiProductRecommendations API from Dotdigital — 1 operation(s) for apiproductrecommendations.
Dotdigital API Program API
The ApiProgram API from Dotdigital — 6 operation(s) for apiprogram.
Dotdigital API Segment API
The ApiSegment API from Dotdigital — 2 operation(s) for apisegment.
Dotdigital API Sms API
The ApiSms API from Dotdigital — 4 operation(s) for apisms.
Dotdigital Apispaces API
The Apispaces API from Dotdigital — 2 operation(s) for apispaces.
Dotdigital API Survey API
The ApiSurvey API from Dotdigital — 6 operation(s) for apisurvey.
Dotdigital API Template API
The ApiTemplate API from Dotdigital — 2 operation(s) for apitemplate.
Dotdigital API Transactional Email API
The ApiTransactionalEmail API from Dotdigital — 6 operation(s) for apitransactionalemail.
Dotdigital App Messaging API
The App Messaging API from Dotdigital — 2 operation(s) for app messaging.
Dotdigital Bulk validation API
The Bulk validation API from Dotdigital — 3 operation(s) for bulk validation.
Dotdigital Campaign Templates API
The Campaign Templates API from Dotdigital — 2 operation(s) for campaign templates.
Dotdigital Channels API
The Channels API from Dotdigital — 1 operation(s) for channels.
Dotdigital Chat API
The Chat API from Dotdigital — 2 operation(s) for chat.
Dotdigital Contact data fields API
The Contact data fields API from Dotdigital — 2 operation(s) for contact data fields.
Dotdigital Contacts API
The Contacts API from Dotdigital — 6 operation(s) for contacts.
Dotdigital Cpaas API
The Cpaas API from Dotdigital — 41 operation(s) for cpaas.
Dotdigital Custom identifiers API
The Custom identifiers API from Dotdigital — 2 operation(s) for custom identifiers.
Dotdigital Data Firehose API
The Data Firehose API from Dotdigital — 3 operation(s) for data firehose.
Dotdigital Documents API
The Documents API from Dotdigital — 3 operation(s) for documents.
Dotdigital Ecommerce API
The Ecommerce API from Dotdigital — 1 operation(s) for ecommerce.
Dotdigital Email Campaigns API
The Email Campaigns API from Dotdigital — 39 operation(s) for email campaigns.
Dotdigital Email contacts API
The Email contacts API from Dotdigital — 18 operation(s) for email contacts.
Dotdigital Export events API
The Export events API from Dotdigital — 1 operation(s) for export events.
Dotdigital Images API
The Images API from Dotdigital — 3 operation(s) for images.
Dotdigital Import events API
The Import events API from Dotdigital — 1 operation(s) for import events.
Dotdigital Insight and transactional data API
The Insight and transactional data API from Dotdigital — 9 operation(s) for insight and transactional data.
Dotdigital Insight Data API
The InsightData API from Dotdigital — 17 operation(s) for insightdata.
Dotdigital Large objects API
The Large objects API from Dotdigital — 1 operation(s) for large objects.
Dotdigital Lists / Address books API
The Lists / Address books API from Dotdigital — 14 operation(s) for lists / address books.
Dotdigital Lists / Address books - Deprecated API
The Lists / Address books - Deprecated API from Dotdigital — 3 operation(s) for lists / address books - deprecated.
Dotdigital Marketing Emails API
The Marketing Emails API from Dotdigital — 2 operation(s) for marketing emails.
Dotdigital Messaging API
The Messaging API from Dotdigital — 2 operation(s) for messaging.
Dotdigital Omnichannel API
The Omnichannel API API from Dotdigital — 6 operation(s) for omnichannel api.
Dotdigital Pages and forms API
The Pages and forms API from Dotdigital — 6 operation(s) for pages and forms.
Dotdigital Preferences and subscriptions API
The Preferences and subscriptions API from Dotdigital — 13 operation(s) for preferences and subscriptions.
Dotdigital Programs API
The Programs API from Dotdigital — 7 operation(s) for programs.
Dotdigital Scoring API
The Scoring API from Dotdigital — 4 operation(s) for scoring.
Dotdigital Segments API
The Segments API from Dotdigital — 2 operation(s) for segments.
Dotdigital Single number API
The Single number API from Dotdigital — 1 operation(s) for single number.
Dotdigital SMS API
The SMS API from Dotdigital — 7 operation(s) for sms.
Dotdigital SMS campaigns API
The SMS campaigns API from Dotdigital — 4 operation(s) for sms campaigns.
Dotdigital Subscriptions API
The Subscriptions API from Dotdigital — 2 operation(s) for subscriptions.
Dotdigital Transactional email API
The Transactional email API from Dotdigital — 5 operation(s) for transactional email.
Dotdigital Webhooks API
The Webhooks API API from Dotdigital — 4 operation(s) for webhooks api.
Dotdigital Whats App API
The WhatsApp API from Dotdigital — 2 operation(s) for whatsapp.
Dotdigital WhatsApp configurations API
The WhatsApp configurations API from Dotdigital — 1 operation(s) for whatsapp configurations.
Dotdigital WhatsApp numbers API
The WhatsApp numbers API from Dotdigital — 2 operation(s) for whatsapp numbers.
Dotdigital WhatsApp templates API
The WhatsApp templates API from Dotdigital — 2 operation(s) for whatsapp templates.
Scroll within the panel for all 63 ·
Open Collections 43
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Accounts and Utilities
OPEN COLLECTIONAnalytics API
OPEN COLLECTIONCampaign Templates
OPEN COLLECTIONChat Config API
OPEN COLLECTIONChat Message API
OPEN COLLECTIONChat Presence API
OPEN COLLECTIONChat API
OPEN COLLECTIONDotdigital Configuration Service
OPEN COLLECTIONContact data fields
OPEN COLLECTIONContacts
OPEN COLLECTIONContent API
OPEN COLLECTIONConversation Message API
OPEN COLLECTIONConversation API
OPEN COLLECTIONCPaaS API
OPEN COLLECTIONData Firehose
OPEN COLLECTIONDocuments
OPEN COLLECTIONEcommerce
OPEN COLLECTIONEmail campaigns
OPEN COLLECTIONEmail contacts
OPEN COLLECTIONEvents
OPEN COLLECTIONImages
OPEN COLLECTIONInsight and transactional data
OPEN COLLECTIONInsight data service
OPEN COLLECTIONLists / Address books
OPEN COLLECTIONMarketing Email API
OPEN COLLECTIONMessage History API
OPEN COLLECTIONMessage Rules API
OPEN COLLECTIONOmnichannel API
OPEN COLLECTIONPages and forms
OPEN COLLECTIONPhone Number Validation API
OPEN COLLECTIONPreferences and subscriptions
OPEN COLLECTIONProduct recommendations
OPEN COLLECTIONProfile API
OPEN COLLECTIONPrograms
OPEN COLLECTIONScoring
OPEN COLLECTIONSegments
OPEN COLLECTIONSession API
OPEN COLLECTIONSMS campaigns
OPEN COLLECTIONTemplates API
OPEN COLLECTIONTransactional email
OPEN COLLECTIONapiconnector.com
OPEN COLLECTIONWebhook API
OPEN COLLECTIONWhatsApp Channel API
OPEN COLLECTIONScroll within the panel for all 43 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Dotdigital MCP Server
Dotdigital hosts a remote MCP server for the Marketing Developer Hub. It is a documentation-and-specification discovery server, not a data-plane server: the seven tools read the...
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Dotdigital Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Dotdigital Finops
FINOPSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Dotdigital Webhooks
ASYNCAPISemantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Dotdigital Context
JSON-LDSecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Dotdigital — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 9
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 9 ·
Build 4
SDKs, sample code, and the tooling you integrate with
Access & Security 7
Authentication, authorization, and security posture
Scroll within the panel for all 7 ·
Operate 5
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 4
The organization behind the API
Other 6
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/dotdigital · machine-readable index on apis.io
This is an independent, third-party profile of Dotdigital, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
info@apievangelist.com
·
Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and
you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.