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Google Ads website screenshot

Google Ads

The Google Ads API is the modern programmatic interface to Google Ads and the next generation of the AdWords API. It enables developers to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns.

agent ready

Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.

Kin Score

API Evangelist profiles Google Ads the way a machine reads it — 140 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Google Ads scores 71.5/100 (exemplar), with a separate agent-readiness read of 42/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 71.5/100 · exemplar
Contract Quality 16.4 / 25
Access Clarity 14.7 / 20
Discoverability 7.0 / 10
Google Ads Kin Score — API readiness rating by API Evangelist

Put this on your own site. The badge is drawn live from Google Ads's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.

<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/google-ads/"
   title="Google Ads on API Evangelist — API profile and Kin Score">
  <img src="https://apis.io/badge/google-ads.svg"
       alt="Google Ads Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>

More shapes, themes and sizes → · Score as JSON · How badges work

How we profile Google Ads

Each block below is one kind of artifact we hold for Google Ads. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 109

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Google Ads Scripts

JavaScript-based scripting interface for programmatically managing and querying Google Ads data directly in a browser-based IDE. Scripts enable automated changes to campaigns, a...

Google Ads Ad Groups API

Manage ad groups within campaigns

Google Ads Ads API

Create and manage individual ads within ad groups

Google Ads Bidding Strategies API

Manage bidding strategies for campaigns

Google Ads Campaigns API

Create, read, update, and remove advertising campaigns

Google Ads Customers API

Access and manage Google Ads customer account information

Google Ads Keywords API

Manage keyword targeting criteria for ad groups

Google Ads Reporting API

Query performance data using Google Ads Query Language (GAQL)

Google Ads Audience Insights API

The audienceInsights API from Google Ads — 1 operation(s) for audienceinsights.

Google Ads Customers.account Budget Proposals API

The customers.accountBudgetProposals API from Google Ads — 1 operation(s) for customers.accountbudgetproposals.

Google Ads Customers.account Links API

The customers.accountLinks API from Google Ads — 2 operation(s) for customers.accountlinks.

Google Ads Customers.ad Group Ad Labels API

The customers.adGroupAdLabels API from Google Ads — 1 operation(s) for customers.adgroupadlabels.

Google Ads Customers.ad Group Ads API

The customers.adGroupAds API from Google Ads — 2 operation(s) for customers.adgroupads.

Google Ads Customers.ad Group Assets API

The customers.adGroupAssets API from Google Ads — 1 operation(s) for customers.adgroupassets.

Google Ads Customers.ad Group Asset Sets API

The customers.adGroupAssetSets API from Google Ads — 1 operation(s) for customers.adgroupassetsets.

Google Ads Customers.ad Group Bid Modifiers API

The customers.adGroupBidModifiers API from Google Ads — 1 operation(s) for customers.adgroupbidmodifiers.

Google Ads Customers.ad Group Criteria API

The customers.adGroupCriteria API from Google Ads — 1 operation(s) for customers.adgroupcriteria.

Google Ads Customers.Ad Group Criterion Customizers API

The customers.AdGroupCriterionCustomizers API from Google Ads — 1 operation(s) for customers.adgroupcriterioncustomizers.

Google Ads Customers.ad Group Criterion Labels API

The customers.adGroupCriterionLabels API from Google Ads — 1 operation(s) for customers.adgroupcriterionlabels.

Google Ads Customers.ad Group Customizers API

The customers.adGroupCustomizers API from Google Ads — 1 operation(s) for customers.adgroupcustomizers.

Google Ads Customers.ad Group Labels API

The customers.adGroupLabels API from Google Ads — 1 operation(s) for customers.adgrouplabels.

Google Ads Customers.ad Groups API

The customers.adGroups API from Google Ads — 1 operation(s) for customers.adgroups.

Google Ads Customers.ad Parameters API

The customers.adParameters API from Google Ads — 1 operation(s) for customers.adparameters.

Google Ads Customers.ads API

The customers.ads API from Google Ads — 1 operation(s) for customers.ads.

Google Ads Customers.asset Generations API

The customers.assetGenerations API from Google Ads — 2 operation(s) for customers.assetgenerations.

Google Ads Customers.asset Group Assets API

The customers.assetGroupAssets API from Google Ads — 1 operation(s) for customers.assetgroupassets.

Google Ads Customers.asset Group Listing Group Filters API

The customers.assetGroupListingGroupFilters API from Google Ads — 1 operation(s) for customers.assetgrouplistinggroupfilters.

Google Ads Customers.asset Groups API

The customers.assetGroups API from Google Ads — 1 operation(s) for customers.assetgroups.

Google Ads Customers.asset Group Signals API

The customers.assetGroupSignals API from Google Ads — 1 operation(s) for customers.assetgroupsignals.

Google Ads Customers.assets API

The customers.assets API from Google Ads — 1 operation(s) for customers.assets.

Google Ads Customers.asset Set Assets API

The customers.assetSetAssets API from Google Ads — 1 operation(s) for customers.assetsetassets.

Google Ads Customers.asset Sets API

The customers.assetSets API from Google Ads — 1 operation(s) for customers.assetsets.

Google Ads Customers.audiences API

The customers.audiences API from Google Ads — 1 operation(s) for customers.audiences.

Google Ads Customers.batch Jobs API

The customers.batchJobs API from Google Ads — 4 operation(s) for customers.batchjobs.

Google Ads Customers.bidding Data Exclusions API

The customers.biddingDataExclusions API from Google Ads — 1 operation(s) for customers.biddingdataexclusions.

Google Ads Customers.bidding Seasonality Adjustments API

The customers.biddingSeasonalityAdjustments API from Google Ads — 1 operation(s) for customers.biddingseasonalityadjustments.

Google Ads Customers.bidding Strategies API

The customers.biddingStrategies API from Google Ads — 1 operation(s) for customers.biddingstrategies.

Google Ads Customers.billing Setups API

The customers.billingSetups API from Google Ads — 1 operation(s) for customers.billingsetups.

Google Ads Customers.campaign Assets API

The customers.campaignAssets API from Google Ads — 1 operation(s) for customers.campaignassets.

Google Ads Customers.campaign Asset Sets API

The customers.campaignAssetSets API from Google Ads — 1 operation(s) for customers.campaignassetsets.

Google Ads Customers.campaign Bid Modifiers API

The customers.campaignBidModifiers API from Google Ads — 1 operation(s) for customers.campaignbidmodifiers.

Google Ads Customers.campaign Budgets API

The customers.campaignBudgets API from Google Ads — 1 operation(s) for customers.campaignbudgets.

Google Ads Customers.campaign Conversion Goals API

The customers.campaignConversionGoals API from Google Ads — 1 operation(s) for customers.campaignconversiongoals.

Google Ads Customers.campaign Criteria API

The customers.campaignCriteria API from Google Ads — 1 operation(s) for customers.campaigncriteria.

Google Ads Customers.campaign Customizers API

The customers.campaignCustomizers API from Google Ads — 1 operation(s) for customers.campaigncustomizers.

Google Ads Customers.campaign Drafts API

The customers.campaignDrafts API from Google Ads — 3 operation(s) for customers.campaigndrafts.

Google Ads Customers.Campaign Goal Configs API

The customers.CampaignGoalConfigs API from Google Ads — 1 operation(s) for customers.campaigngoalconfigs.

Google Ads Customers.campaign Groups API

The customers.campaignGroups API from Google Ads — 1 operation(s) for customers.campaigngroups.

Google Ads Customers.campaign Labels API

The customers.campaignLabels API from Google Ads — 1 operation(s) for customers.campaignlabels.

Google Ads Customers.campaigns API

The customers.campaigns API from Google Ads — 2 operation(s) for customers.campaigns.

Google Ads Customers.campaign Shared Sets API

The customers.campaignSharedSets API from Google Ads — 1 operation(s) for customers.campaignsharedsets.

Google Ads Customers.conversion Actions API

The customers.conversionActions API from Google Ads — 1 operation(s) for customers.conversionactions.

Google Ads Customers.conversion Custom Variables API

The customers.conversionCustomVariables API from Google Ads — 1 operation(s) for customers.conversioncustomvariables.

Google Ads Customers.conversion Goal Campaign Configs API

The customers.conversionGoalCampaignConfigs API from Google Ads — 1 operation(s) for customers.conversiongoalcampaignconfigs.

Google Ads Customers.conversion Value Rules API

The customers.conversionValueRules API from Google Ads — 1 operation(s) for customers.conversionvaluerules.

Google Ads Customers.conversion Value Rule Sets API

The customers.conversionValueRuleSets API from Google Ads — 1 operation(s) for customers.conversionvaluerulesets.

Google Ads Customers.custom Audiences API

The customers.customAudiences API from Google Ads — 1 operation(s) for customers.customaudiences.

Google Ads Customers.custom Conversion Goals API

The customers.customConversionGoals API from Google Ads — 1 operation(s) for customers.customconversiongoals.

Google Ads Customers.customer Assets API

The customers.customerAssets API from Google Ads — 1 operation(s) for customers.customerassets.

Google Ads Customers.customer Asset Sets API

The customers.customerAssetSets API from Google Ads — 1 operation(s) for customers.customerassetsets.

Google Ads Customers.customer Client Links API

The customers.customerClientLinks API from Google Ads — 1 operation(s) for customers.customerclientlinks.

Google Ads Customers.customer Conversion Goals API

The customers.customerConversionGoals API from Google Ads — 1 operation(s) for customers.customerconversiongoals.

Google Ads Customers.Customer Customizers API

The customers.CustomerCustomizers API from Google Ads — 1 operation(s) for customers.customercustomizers.

Google Ads Customers.customer Labels API

The customers.customerLabels API from Google Ads — 1 operation(s) for customers.customerlabels.

Google Ads Customers.customer Manager Links API

The customers.customerManagerLinks API from Google Ads — 2 operation(s) for customers.customermanagerlinks.

Google Ads Customers.customer Negative Criteria API

The customers.customerNegativeCriteria API from Google Ads — 1 operation(s) for customers.customernegativecriteria.

Google Ads Customers.customer Sk Ad Network Conversion Value Schemas API

The customers.customerSkAdNetworkConversionValueSchemas API from Google Ads — 1 operation(s) for customers.customerskadnetworkconversionvalueschemas.

Google Ads Customers.customer User Accesses API

The customers.customerUserAccesses API from Google Ads — 1 operation(s) for customers.customeruseraccesses.

Google Ads Customers.customer User Access Invitations API

The customers.customerUserAccessInvitations API from Google Ads — 1 operation(s) for customers.customeruseraccessinvitations.

Google Ads Customers.custom Interests API

The customers.customInterests API from Google Ads — 1 operation(s) for customers.custominterests.

Google Ads Customers.customizer Attributes API

The customers.customizerAttributes API from Google Ads — 1 operation(s) for customers.customizerattributes.

Google Ads Customers.data Links API

The customers.dataLinks API from Google Ads — 3 operation(s) for customers.datalinks.

Google Ads Customers.experiment Arms API

The customers.experimentArms API from Google Ads — 1 operation(s) for customers.experimentarms.

Google Ads Customers.experiments API

The customers.experiments API from Google Ads — 6 operation(s) for customers.experiments.

Google Ads Customers.Goals API

The customers.Goals API from Google Ads — 1 operation(s) for customers.goals.

Google Ads Customers.google Ads API

The customers.googleAds API from Google Ads — 3 operation(s) for customers.googleads.

Google Ads Customers.incentives API

The customers.incentives API from Google Ads — 1 operation(s) for customers.incentives.

Google Ads Customers.invoices API

The customers.invoices API from Google Ads — 1 operation(s) for customers.invoices.

Google Ads Customers.keyword Plan Ad Group Keywords API

The customers.keywordPlanAdGroupKeywords API from Google Ads — 1 operation(s) for customers.keywordplanadgroupkeywords.

Google Ads Customers.keyword Plan Ad Groups API

The customers.keywordPlanAdGroups API from Google Ads — 1 operation(s) for customers.keywordplanadgroups.

Google Ads Customers.keyword Plan Campaign Keywords API

The customers.keywordPlanCampaignKeywords API from Google Ads — 1 operation(s) for customers.keywordplancampaignkeywords.

Google Ads Customers.keyword Plan Campaigns API

The customers.keywordPlanCampaigns API from Google Ads — 1 operation(s) for customers.keywordplancampaigns.

Google Ads Customers.keyword Plans API

The customers.keywordPlans API from Google Ads — 1 operation(s) for customers.keywordplans.

Google Ads Customers.labels API

The customers.labels API from Google Ads — 1 operation(s) for customers.labels.

Google Ads Customers.local Services API

The customers.localServices API from Google Ads — 1 operation(s) for customers.localservices.

Google Ads Customers.local Services Leads API

The customers.localServicesLeads API from Google Ads — 1 operation(s) for customers.localservicesleads.

Google Ads Customers.multi Party Auth Review API

The customers.multiPartyAuthReview API from Google Ads — 1 operation(s) for customers.multipartyauthreview.

Google Ads Customers.offline User Data Jobs API

The customers.offlineUserDataJobs API from Google Ads — 3 operation(s) for customers.offlineuserdatajobs.

Google Ads Customers.operations API

The customers.operations API from Google Ads — 4 operation(s) for customers.operations.

Google Ads Customers.payments Accounts API

The customers.paymentsAccounts API from Google Ads — 1 operation(s) for customers.paymentsaccounts.

Google Ads Customers.product Link Invitations API

The customers.productLinkInvitations API from Google Ads — 3 operation(s) for customers.productlinkinvitations.

Google Ads Customers.product Links API

The customers.productLinks API from Google Ads — 2 operation(s) for customers.productlinks.

Google Ads Customers.recommendations API

The customers.recommendations API from Google Ads — 3 operation(s) for customers.recommendations.

Google Ads Customers.recommendation Subscriptions API

The customers.recommendationSubscriptions API from Google Ads — 1 operation(s) for customers.recommendationsubscriptions.

Google Ads Customers.remarketing Actions API

The customers.remarketingActions API from Google Ads — 1 operation(s) for customers.remarketingactions.

Google Ads Customers.reservations API

The customers.reservations API from Google Ads — 2 operation(s) for customers.reservations.

Google Ads Customers.shared Criteria API

The customers.sharedCriteria API from Google Ads — 1 operation(s) for customers.sharedcriteria.

Google Ads Customers.shared Sets API

The customers.sharedSets API from Google Ads — 1 operation(s) for customers.sharedsets.

Google Ads Customers.smart Campaign Settings API

The customers.smartCampaignSettings API from Google Ads — 2 operation(s) for customers.smartcampaignsettings.

Google Ads Customers.third Party App Analytics Links API

The customers.thirdPartyAppAnalyticsLinks API from Google Ads — 1 operation(s) for customers.thirdpartyappanalyticslinks.

Google Ads Customers.user List Customer Types API

The customers.userListCustomerTypes API from Google Ads — 1 operation(s) for customers.userlistcustomertypes.

Google Ads Customers.user Lists API

The customers.userLists API from Google Ads — 1 operation(s) for customers.userlists.

Google Ads Customers.you Tube Video Uploads API

The customers.youTubeVideoUploads API from Google Ads — 2 operation(s) for customers.youtubevideouploads.

Google Ads Geo Target Constants API

The geoTargetConstants API from Google Ads — 1 operation(s) for geotargetconstants.

Google Ads Google Ads Fields API

The googleAdsFields API from Google Ads — 2 operation(s) for googleadsfields.

Google Ads Incentives API

The incentives API from Google Ads — 1 operation(s) for incentives.

Google Ads Keyword Theme Constants API

The keywordThemeConstants API from Google Ads — 1 operation(s) for keywordthemeconstants.

Google Ads Media API

The media API from Google Ads — 1 operation(s) for media.

Google Ads V25 API

The v25 API from Google Ads — 9 operation(s) for v25.

Scroll within the panel for all 109 ·

Postman Collections 7

A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.

Ready-to-run Postman collections for exercising this provider's APIs.

Scroll within the panel for all 7 ·

Open Collections 10

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Scroll within the panel for all 10 ·

MCP Servers 2

Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.

Model Context Protocol servers that expose these APIs to AI agents.

MCP Server

MCP SERVER

Google Ads MCP Server

Google's first-party Model Context Protocol server for the Google Ads API. It is a Python (FastMCP) server that Google publishes as source and installs from git; Google does not...

MCP SERVER

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Google Ads GraphQL Schema

This is a conceptual GraphQL schema for the Google Ads API. It is derived from the [Google Ads API v19 REST and Proto/gRPC services](https://developers.google.com/google-ads/api...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Google Ads Rate Limits

8 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Google Ads Context

70 classes · 36 properties

JSON-LD

Spectral Rules 1

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Google Ads API Rules

5 rules · 3 warnings

SPECTRAL

JSON Schema 1

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Google Ads Campaign

29 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Google Ads Authentication

oauth2 · 4 schemes

SECURITY

Google Ads Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Google Ads Vulnerability Disclosure

security.txt · contact published

SECURITY

Scopes 1

OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.

OAuth scopes governing access to this provider's APIs.

Google Ads Scopes

1 scope · authorizationCode

1 scopes

SCOPES

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Google Ads Agentic Access

10 operations · 8 acting

10 operations · 8 acting

AGENTIC

Resources

Every other property we hold for Google Ads — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Documentation 3

Reference material describing how the API behaves

Company 3

The organization behind the API

Other 4

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/google-ads · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of Google Ads, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

info@apievangelist.com · Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.