Google Ads
The Google Ads API is the modern programmatic interface to Google Ads and the next generation of the AdWords API. It enables developers to interact directly with the Google Ads platform, vastly increasing the efficiency of managing large or complex Google Ads accounts and campaigns.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles Google Ads the way a machine reads it — 140 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Google Ads scores 71.5/100 (exemplar), with a separate agent-readiness read of 42/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
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More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Google Ads
Each block below is one kind of artifact we hold for Google Ads. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 109
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Google Ads Scripts
JavaScript-based scripting interface for programmatically managing and querying Google Ads data directly in a browser-based IDE. Scripts enable automated changes to campaigns, a...
Google Ads Ad Groups API
Manage ad groups within campaigns
Google Ads Ads API
Create and manage individual ads within ad groups
Google Ads Bidding Strategies API
Manage bidding strategies for campaigns
Google Ads Campaigns API
Create, read, update, and remove advertising campaigns
Google Ads Customers API
Access and manage Google Ads customer account information
Google Ads Keywords API
Manage keyword targeting criteria for ad groups
Google Ads Reporting API
Query performance data using Google Ads Query Language (GAQL)
Google Ads Audience Insights API
The audienceInsights API from Google Ads — 1 operation(s) for audienceinsights.
Google Ads Customers.account Budget Proposals API
The customers.accountBudgetProposals API from Google Ads — 1 operation(s) for customers.accountbudgetproposals.
Google Ads Customers.account Links API
The customers.accountLinks API from Google Ads — 2 operation(s) for customers.accountlinks.
Google Ads Customers.ad Group Ad Labels API
The customers.adGroupAdLabels API from Google Ads — 1 operation(s) for customers.adgroupadlabels.
Google Ads Customers.ad Group Ads API
The customers.adGroupAds API from Google Ads — 2 operation(s) for customers.adgroupads.
Google Ads Customers.ad Group Assets API
The customers.adGroupAssets API from Google Ads — 1 operation(s) for customers.adgroupassets.
Google Ads Customers.ad Group Asset Sets API
The customers.adGroupAssetSets API from Google Ads — 1 operation(s) for customers.adgroupassetsets.
Google Ads Customers.ad Group Bid Modifiers API
The customers.adGroupBidModifiers API from Google Ads — 1 operation(s) for customers.adgroupbidmodifiers.
Google Ads Customers.ad Group Criteria API
The customers.adGroupCriteria API from Google Ads — 1 operation(s) for customers.adgroupcriteria.
Google Ads Customers.Ad Group Criterion Customizers API
The customers.AdGroupCriterionCustomizers API from Google Ads — 1 operation(s) for customers.adgroupcriterioncustomizers.
Google Ads Customers.ad Group Criterion Labels API
The customers.adGroupCriterionLabels API from Google Ads — 1 operation(s) for customers.adgroupcriterionlabels.
Google Ads Customers.ad Group Customizers API
The customers.adGroupCustomizers API from Google Ads — 1 operation(s) for customers.adgroupcustomizers.
Google Ads Customers.ad Group Labels API
The customers.adGroupLabels API from Google Ads — 1 operation(s) for customers.adgrouplabels.
Google Ads Customers.ad Groups API
The customers.adGroups API from Google Ads — 1 operation(s) for customers.adgroups.
Google Ads Customers.ad Parameters API
The customers.adParameters API from Google Ads — 1 operation(s) for customers.adparameters.
Google Ads Customers.ads API
The customers.ads API from Google Ads — 1 operation(s) for customers.ads.
Google Ads Customers.asset Generations API
The customers.assetGenerations API from Google Ads — 2 operation(s) for customers.assetgenerations.
Google Ads Customers.asset Group Assets API
The customers.assetGroupAssets API from Google Ads — 1 operation(s) for customers.assetgroupassets.
Google Ads Customers.asset Group Listing Group Filters API
The customers.assetGroupListingGroupFilters API from Google Ads — 1 operation(s) for customers.assetgrouplistinggroupfilters.
Google Ads Customers.asset Groups API
The customers.assetGroups API from Google Ads — 1 operation(s) for customers.assetgroups.
Google Ads Customers.asset Group Signals API
The customers.assetGroupSignals API from Google Ads — 1 operation(s) for customers.assetgroupsignals.
Google Ads Customers.assets API
The customers.assets API from Google Ads — 1 operation(s) for customers.assets.
Google Ads Customers.asset Set Assets API
The customers.assetSetAssets API from Google Ads — 1 operation(s) for customers.assetsetassets.
Google Ads Customers.asset Sets API
The customers.assetSets API from Google Ads — 1 operation(s) for customers.assetsets.
Google Ads Customers.audiences API
The customers.audiences API from Google Ads — 1 operation(s) for customers.audiences.
Google Ads Customers.batch Jobs API
The customers.batchJobs API from Google Ads — 4 operation(s) for customers.batchjobs.
Google Ads Customers.bidding Data Exclusions API
The customers.biddingDataExclusions API from Google Ads — 1 operation(s) for customers.biddingdataexclusions.
Google Ads Customers.bidding Seasonality Adjustments API
The customers.biddingSeasonalityAdjustments API from Google Ads — 1 operation(s) for customers.biddingseasonalityadjustments.
Google Ads Customers.bidding Strategies API
The customers.biddingStrategies API from Google Ads — 1 operation(s) for customers.biddingstrategies.
Google Ads Customers.billing Setups API
The customers.billingSetups API from Google Ads — 1 operation(s) for customers.billingsetups.
Google Ads Customers.campaign Assets API
The customers.campaignAssets API from Google Ads — 1 operation(s) for customers.campaignassets.
Google Ads Customers.campaign Asset Sets API
The customers.campaignAssetSets API from Google Ads — 1 operation(s) for customers.campaignassetsets.
Google Ads Customers.campaign Bid Modifiers API
The customers.campaignBidModifiers API from Google Ads — 1 operation(s) for customers.campaignbidmodifiers.
Google Ads Customers.campaign Budgets API
The customers.campaignBudgets API from Google Ads — 1 operation(s) for customers.campaignbudgets.
Google Ads Customers.campaign Conversion Goals API
The customers.campaignConversionGoals API from Google Ads — 1 operation(s) for customers.campaignconversiongoals.
Google Ads Customers.campaign Criteria API
The customers.campaignCriteria API from Google Ads — 1 operation(s) for customers.campaigncriteria.
Google Ads Customers.campaign Customizers API
The customers.campaignCustomizers API from Google Ads — 1 operation(s) for customers.campaigncustomizers.
Google Ads Customers.campaign Drafts API
The customers.campaignDrafts API from Google Ads — 3 operation(s) for customers.campaigndrafts.
Google Ads Customers.Campaign Goal Configs API
The customers.CampaignGoalConfigs API from Google Ads — 1 operation(s) for customers.campaigngoalconfigs.
Google Ads Customers.campaign Groups API
The customers.campaignGroups API from Google Ads — 1 operation(s) for customers.campaigngroups.
Google Ads Customers.campaign Labels API
The customers.campaignLabels API from Google Ads — 1 operation(s) for customers.campaignlabels.
Google Ads Customers.campaigns API
The customers.campaigns API from Google Ads — 2 operation(s) for customers.campaigns.
Google Ads Customers.campaign Shared Sets API
The customers.campaignSharedSets API from Google Ads — 1 operation(s) for customers.campaignsharedsets.
Google Ads Customers.conversion Actions API
The customers.conversionActions API from Google Ads — 1 operation(s) for customers.conversionactions.
Google Ads Customers.conversion Custom Variables API
The customers.conversionCustomVariables API from Google Ads — 1 operation(s) for customers.conversioncustomvariables.
Google Ads Customers.conversion Goal Campaign Configs API
The customers.conversionGoalCampaignConfigs API from Google Ads — 1 operation(s) for customers.conversiongoalcampaignconfigs.
Google Ads Customers.conversion Value Rules API
The customers.conversionValueRules API from Google Ads — 1 operation(s) for customers.conversionvaluerules.
Google Ads Customers.conversion Value Rule Sets API
The customers.conversionValueRuleSets API from Google Ads — 1 operation(s) for customers.conversionvaluerulesets.
Google Ads Customers.custom Audiences API
The customers.customAudiences API from Google Ads — 1 operation(s) for customers.customaudiences.
Google Ads Customers.custom Conversion Goals API
The customers.customConversionGoals API from Google Ads — 1 operation(s) for customers.customconversiongoals.
Google Ads Customers.customer Assets API
The customers.customerAssets API from Google Ads — 1 operation(s) for customers.customerassets.
Google Ads Customers.customer Asset Sets API
The customers.customerAssetSets API from Google Ads — 1 operation(s) for customers.customerassetsets.
Google Ads Customers.customer Client Links API
The customers.customerClientLinks API from Google Ads — 1 operation(s) for customers.customerclientlinks.
Google Ads Customers.customer Conversion Goals API
The customers.customerConversionGoals API from Google Ads — 1 operation(s) for customers.customerconversiongoals.
Google Ads Customers.Customer Customizers API
The customers.CustomerCustomizers API from Google Ads — 1 operation(s) for customers.customercustomizers.
Google Ads Customers.customer Labels API
The customers.customerLabels API from Google Ads — 1 operation(s) for customers.customerlabels.
Google Ads Customers.customer Manager Links API
The customers.customerManagerLinks API from Google Ads — 2 operation(s) for customers.customermanagerlinks.
Google Ads Customers.customer Negative Criteria API
The customers.customerNegativeCriteria API from Google Ads — 1 operation(s) for customers.customernegativecriteria.
Google Ads Customers.customer Sk Ad Network Conversion Value Schemas API
The customers.customerSkAdNetworkConversionValueSchemas API from Google Ads — 1 operation(s) for customers.customerskadnetworkconversionvalueschemas.
Google Ads Customers.customer User Accesses API
The customers.customerUserAccesses API from Google Ads — 1 operation(s) for customers.customeruseraccesses.
Google Ads Customers.customer User Access Invitations API
The customers.customerUserAccessInvitations API from Google Ads — 1 operation(s) for customers.customeruseraccessinvitations.
Google Ads Customers.custom Interests API
The customers.customInterests API from Google Ads — 1 operation(s) for customers.custominterests.
Google Ads Customers.customizer Attributes API
The customers.customizerAttributes API from Google Ads — 1 operation(s) for customers.customizerattributes.
Google Ads Customers.data Links API
The customers.dataLinks API from Google Ads — 3 operation(s) for customers.datalinks.
Google Ads Customers.experiment Arms API
The customers.experimentArms API from Google Ads — 1 operation(s) for customers.experimentarms.
Google Ads Customers.experiments API
The customers.experiments API from Google Ads — 6 operation(s) for customers.experiments.
Google Ads Customers.Goals API
The customers.Goals API from Google Ads — 1 operation(s) for customers.goals.
Google Ads Customers.google Ads API
The customers.googleAds API from Google Ads — 3 operation(s) for customers.googleads.
Google Ads Customers.incentives API
The customers.incentives API from Google Ads — 1 operation(s) for customers.incentives.
Google Ads Customers.invoices API
The customers.invoices API from Google Ads — 1 operation(s) for customers.invoices.
Google Ads Customers.keyword Plan Ad Group Keywords API
The customers.keywordPlanAdGroupKeywords API from Google Ads — 1 operation(s) for customers.keywordplanadgroupkeywords.
Google Ads Customers.keyword Plan Ad Groups API
The customers.keywordPlanAdGroups API from Google Ads — 1 operation(s) for customers.keywordplanadgroups.
Google Ads Customers.keyword Plan Campaign Keywords API
The customers.keywordPlanCampaignKeywords API from Google Ads — 1 operation(s) for customers.keywordplancampaignkeywords.
Google Ads Customers.keyword Plan Campaigns API
The customers.keywordPlanCampaigns API from Google Ads — 1 operation(s) for customers.keywordplancampaigns.
Google Ads Customers.keyword Plans API
The customers.keywordPlans API from Google Ads — 1 operation(s) for customers.keywordplans.
Google Ads Customers.labels API
The customers.labels API from Google Ads — 1 operation(s) for customers.labels.
Google Ads Customers.local Services API
The customers.localServices API from Google Ads — 1 operation(s) for customers.localservices.
Google Ads Customers.local Services Leads API
The customers.localServicesLeads API from Google Ads — 1 operation(s) for customers.localservicesleads.
Google Ads Customers.multi Party Auth Review API
The customers.multiPartyAuthReview API from Google Ads — 1 operation(s) for customers.multipartyauthreview.
Google Ads Customers.offline User Data Jobs API
The customers.offlineUserDataJobs API from Google Ads — 3 operation(s) for customers.offlineuserdatajobs.
Google Ads Customers.operations API
The customers.operations API from Google Ads — 4 operation(s) for customers.operations.
Google Ads Customers.payments Accounts API
The customers.paymentsAccounts API from Google Ads — 1 operation(s) for customers.paymentsaccounts.
Google Ads Customers.product Link Invitations API
The customers.productLinkInvitations API from Google Ads — 3 operation(s) for customers.productlinkinvitations.
Google Ads Customers.product Links API
The customers.productLinks API from Google Ads — 2 operation(s) for customers.productlinks.
Google Ads Customers.recommendations API
The customers.recommendations API from Google Ads — 3 operation(s) for customers.recommendations.
Google Ads Customers.recommendation Subscriptions API
The customers.recommendationSubscriptions API from Google Ads — 1 operation(s) for customers.recommendationsubscriptions.
Google Ads Customers.remarketing Actions API
The customers.remarketingActions API from Google Ads — 1 operation(s) for customers.remarketingactions.
Google Ads Customers.reservations API
The customers.reservations API from Google Ads — 2 operation(s) for customers.reservations.
Google Ads Customers.shared Criteria API
The customers.sharedCriteria API from Google Ads — 1 operation(s) for customers.sharedcriteria.
Google Ads Customers.shared Sets API
The customers.sharedSets API from Google Ads — 1 operation(s) for customers.sharedsets.
Google Ads Customers.smart Campaign Settings API
The customers.smartCampaignSettings API from Google Ads — 2 operation(s) for customers.smartcampaignsettings.
Google Ads Customers.third Party App Analytics Links API
The customers.thirdPartyAppAnalyticsLinks API from Google Ads — 1 operation(s) for customers.thirdpartyappanalyticslinks.
Google Ads Customers.user List Customer Types API
The customers.userListCustomerTypes API from Google Ads — 1 operation(s) for customers.userlistcustomertypes.
Google Ads Customers.user Lists API
The customers.userLists API from Google Ads — 1 operation(s) for customers.userlists.
Google Ads Customers.you Tube Video Uploads API
The customers.youTubeVideoUploads API from Google Ads — 2 operation(s) for customers.youtubevideouploads.
Google Ads Geo Target Constants API
The geoTargetConstants API from Google Ads — 1 operation(s) for geotargetconstants.
Google Ads Google Ads Fields API
The googleAdsFields API from Google Ads — 2 operation(s) for googleadsfields.
Google Ads Incentives API
The incentives API from Google Ads — 1 operation(s) for incentives.
Google Ads Keyword Theme Constants API
The keywordThemeConstants API from Google Ads — 1 operation(s) for keywordthemeconstants.
Google Ads Media API
The media API from Google Ads — 1 operation(s) for media.
Google Ads V25 API
The v25 API from Google Ads — 9 operation(s) for v25.
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Postman Collections 7
A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.
Ready-to-run Postman collections for exercising this provider's APIs.
Google Ads Ad Groups API
POSTMANGoogle Ad Groups Ads API
POSTMANScroll within the panel for all 7 ·
Open Collections 10
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
API Collection
OPEN COLLECTIONGoogle Ads Ad Groups API
OPEN COLLECTIONGoogle Ad Groups Ads API
OPEN COLLECTIONGoogle Ads API
OPEN COLLECTIONGoogle Ads API
OPEN COLLECTIONGoogle Ads Ad Groups Bidding Strategies API
OPEN COLLECTIONGoogle Ads Ad Groups Campaigns API
OPEN COLLECTIONGoogle Ads Ad Groups Customers API
OPEN COLLECTIONGoogle Ads Ad Groups Keywords API
OPEN COLLECTIONGoogle Ads Ad Groups Reporting API
OPEN COLLECTIONScroll within the panel for all 10 ·
MCP Servers 2
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
MCP Server
MCP SERVERGoogle Ads MCP Server
Google's first-party Model Context Protocol server for the Google Ads API. It is a Python (FastMCP) server that Google publishes as source and installs from git; Google does not...
MCP SERVERGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Google Ads GraphQL Schema
This is a conceptual GraphQL schema for the Google Ads API. It is derived from the [Google Ads API v19 REST and Proto/gRPC services](https://developers.google.com/google-ads/api...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Google Ads Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Google Ads Finops
FINOPSSemantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Google Ads Context
JSON-LDSpectral Rules 1
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Google Ads API Rules
SPECTRALJSON Schema 1
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Google Ads Campaign
JSON SCHEMASecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Google Ads — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 6
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 7
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 7 ·
Build 8
SDKs, sample code, and the tooling you integrate with
Scroll within the panel for all 8 ·
Access & Security 7
Authentication, authorization, and security posture
Scroll within the panel for all 7 ·
Operate 8
Status, limits, changes, and where to get help
Scroll within the panel for all 8 ·
Commercial 4
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 4
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/google-ads · machine-readable index on apis.io
This is an independent, third-party profile of Google Ads, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.