Google Analytics
Google Analytics provides data and insights about website and app usage, enabling businesses to understand their audience and optimize their digital properties through customer-centric measurement, machine learning insights, and cross-platform attribution.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Google Analytics the way a machine reads it — 440 machine-readable artifacts across 13 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Google Analytics scores 67.5/100 (strong), with a separate agent-readiness read of 71/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Google Analytics
Each block below is one kind of artifact we hold for Google Analytics. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 13
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Google Analytics accounts API
The accounts API from Google Analytics — 3 operation(s) for accounts.
Google Analytics accountSummaries API
The accountSummaries API from Google Analytics — 1 operation(s) for accountsummaries.
Google Analytics data API
The data API from Google Analytics — 3 operation(s) for data.
Google Analytics Events API
The Events API from Google Analytics — 1 operation(s) for events.
Google Analytics management API
The management API from Google Analytics — 36 operation(s) for management.
Google Analytics metadata API
The metadata API from Google Analytics — 1 operation(s) for metadata.
Google Analytics properties API
The properties API from Google Analytics — 20 operation(s) for properties.
Google Analytics provisioning API
The provisioning API from Google Analytics — 2 operation(s) for provisioning.
Google Analytics reports API
The reports API from Google Analytics — 1 operation(s) for reports.
Google Analytics User Deletion API
The User Deletion API from Google Analytics — 1 operation(s) for user deletion.
Google Analytics userActivity API
The userActivity API from Google Analytics — 1 operation(s) for useractivity.
Google Analytics userDeletion API
The userDeletion API from Google Analytics — 1 operation(s) for userdeletion.
Google Analytics Validation API
The Validation API from Google Analytics — 1 operation(s) for validation.
Scroll within the panel for all 13 ·
Postman Collections 6
A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.
Ready-to-run Postman collections for exercising this provider's APIs.
Google Analytics Admin API
POSTMANGoogle Analytics Data API
POSTMANGoogle Analytics API
POSTMANAnalytics Reporting API
POSTMANArazzo Workflows 12
Real integrations are rarely a single call. Arazzo describes the multi-step sequences — auth, then create, then confirm — so both a human and an agent can follow the choreography, not just the endpoints.
Multi-step API workflows described with the Arazzo specification.
Google Analytics Account Change History Audit
List accessible accounts, then search the change history of the chosen account.
ARAZZOGoogle Analytics Reuse or Create an Audience Export
List a property's audience exports and create a new one only when none can be reused.
ARAZZOGoogle Analytics Audit a Property's Custom Definitions
List the custom dimensions and then the custom metrics defined on a GA4 property.
ARAZZOGoogle Analytics Batch Run Reports
Confirm a property exists, then run several core reports for it in a single batch.
ARAZZOGoogle Analytics Check Compatibility then Run Report
Validate a report's dimensions and metrics for compatibility before running the report.
ARAZZOGoogle Analytics Create Custom Dimension then Run Report
Create an event-scoped custom dimension on a property, then run a report grouped by it.
ARAZZOGoogle Analytics Create Custom Metric then Run Report
Create an event-scoped custom metric on a property, then run a report that reads it.
ARAZZOGoogle Analytics Create Property and Web Data Stream
Create a GA4 property under an account, then attach a web data stream to it.
ARAZZOGoogle Analytics Discover Property and Run Report
Walk account summaries to find a GA4 property, list its properties, then run a core report.
ARAZZOGoogle Analytics Inventory a Property's Data Streams
List the properties under an account, then list the data streams for the chosen property.
ARAZZOGoogle Analytics List Properties and Run Realtime Report
List GA4 properties under an account, then run a realtime report for the chosen property.
ARAZZOGoogle Analytics Query Audience Export Users
Confirm an audience export is active, then page through the users it contains.
ARAZZOScroll within the panel for all 12 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
MCP Server
MCP SERVERAgent Skills 39
An agent skill packages the how-to for driving these APIs from an assistant — the prompts, the sequence, the guardrails — so the knowledge to use the API travels with it.
Packaged agent skills for driving this provider's APIs from an AI assistant.
Run Report
AGENT SKILLRun Realtime Report
AGENT SKILLRun Pivot Report
AGENT SKILLBatch Run Reports
AGENT SKILLBatch Run Pivot Reports
AGENT SKILLCheck Compatibility
AGENT SKILLCreate Audience Export
AGENT SKILLGet Audience Export
AGENT SKILLList Audience Exports
AGENT SKILLQuery Audience Export
AGENT SKILLList Account Summaries
AGENT SKILLList Accounts
AGENT SKILLProvision Account Ticket
AGENT SKILLList Properties
AGENT SKILLCreate Property
AGENT SKILLSearch Change History Events
AGENT SKILLRun Access Report
AGENT SKILLDelete Google Ads Link
AGENT SKILLGet Measurement Protocol Secret
AGENT SKILLUpdate Google Ads Link
AGENT SKILLArchive Custom Metric
AGENT SKILLList Conversion Events
AGENT SKILLCreate Conversion Event
AGENT SKILLList Custom Dimensions
AGENT SKILLCreate Custom Dimension
AGENT SKILLList Custom Metrics
AGENT SKILLCreate Custom Metric
AGENT SKILLList Data Streams
AGENT SKILLCreate Data Stream
AGENT SKILLList Firebase Links
AGENT SKILLCreate Firebase Link
AGENT SKILLList Google Ads Links
AGENT SKILLCreate Google Ads Link
AGENT SKILLList Measurement Protocol Secrets
AGENT SKILLCreate Measurement Protocol Secret
AGENT SKILLAcknowledge User Data Collection
AGENT SKILLSend Events
AGENT SKILLValidate Events
AGENT SKILLUpsert User Deletion Request
AGENT SKILLScroll within the panel for all 39 ·
GraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Google Analytics GraphQL Schema
This directory contains a conceptual GraphQL schema for the Google Analytics 4 (GA4) APIs. The schema is derived from the [Google Analytics Data API v1](https://developers.googl...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Google Analytics Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Google Analytics Finops
FINOPSFeatures 12
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Predictive Capabilities
Machine learning models that predict future actions users may take, like purchasing or churning.
Proactive Insights
Automatically detects and surfaces actionable insights from your data.
Real-Time Reporting
Monitor user activity on your site or app as it happens.
Data-Driven Attribution
Machine learning to understand how each touchpoint contributes to conversions.
Free-Form Exploration
Drag-and-drop analysis with instant visualizations for custom reporting.
Funnel Exploration
Visualize user steps through conversion funnels and identify optimization opportunities.
Path Exploration
Visualize user navigation paths to understand how users reach conversions.
Cohort Exploration
Analyze behavior of users grouped by common attributes over time.
BigQuery Export
Export raw event data to BigQuery for advanced analysis and data warehousing.
Cross-Platform Measurement
Customer-centric measurement across websites and apps throughout the entire customer lifecycle.
Privacy-Safe Modeling
Machine learning models that provide a complete picture of the customer journey while respecting privacy.
Custom Dimensions and Metrics
Define custom dimensions and metrics to capture data specific to your business needs.
Scroll within the panel for all 12 ·
Semantic Vocabularies 4
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Spectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Google Analytics API Rules
SPECTRALGoogle Analytics API Rules
SPECTRALJSON Schema 260
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Account
JSON SCHEMAChangeHistoryEvent
JSON SCHEMAConversionEvent
JSON SCHEMACustomDimension
JSON SCHEMACustomMetric
JSON SCHEMADataStream
JSON SCHEMAFirebaseLink
JSON SCHEMAGoogleAdsLink
JSON SCHEMAMeasurementProtocolSecret
JSON SCHEMAProperty
JSON SCHEMAAudienceExport
JSON SCHEMADateRange
JSON SCHEMADimension
JSON SCHEMAFilterExpression
JSON SCHEMAMetric
JSON SCHEMAOrderBy
JSON SCHEMAPivot
JSON SCHEMARow
JSON SCHEMARunReportRequest
JSON SCHEMARunReportResponse
JSON SCHEMAAccount
JSON SCHEMAAccountRef
JSON SCHEMAAccounts
JSON SCHEMAAccountSummaries
JSON SCHEMAAccountSummary
JSON SCHEMAAccountTicket
JSON SCHEMAAccountTreeRequest
JSON SCHEMAAccountTreeResponse
JSON SCHEMAActiveMetricRestriction
JSON SCHEMAActivity
JSON SCHEMAAdWordsAccount
JSON SCHEMAAnalyticsDataimportDeleteUploadDataRequest
JSON SCHEMAAudienceExport
JSON SCHEMAAudienceListMetadata
JSON SCHEMABatchRunPivotReportsRequest
JSON SCHEMABatchRunPivotReportsResponse
JSON SCHEMABatchRunReportsRequest
JSON SCHEMABatchRunReportsResponse
JSON SCHEMABetweenFilter
JSON SCHEMACaseExpression
JSON SCHEMACheckCompatibilityRequest
JSON SCHEMACheckCompatibilityResponse
JSON SCHEMACohort
JSON SCHEMACohortGroup
JSON SCHEMACohortReportSettings
JSON SCHEMACohortSpec
JSON SCHEMACohortsRange
JSON SCHEMAColumn
JSON SCHEMAColumnHeader
JSON SCHEMAColumns
JSON SCHEMAConcatenateExpression
JSON SCHEMAConsent
JSON SCHEMACustomDataSource
JSON SCHEMACustomDataSources
JSON SCHEMACustomDimension
JSON SCHEMACustomDimensions
JSON SCHEMACustomMetric
JSON SCHEMACustomMetrics
JSON SCHEMADateRange
JSON SCHEMADateRangeValues
JSON SCHEMADevice
JSON SCHEMADimension
JSON SCHEMADimensionCompatibility
JSON SCHEMADimensionExpression
JSON SCHEMADimensionFilter
JSON SCHEMADimensionFilterClause
JSON SCHEMADimensionHeader
JSON SCHEMADimensionMetadata
JSON SCHEMADimensionOrderBy
JSON SCHEMADimensionValue
JSON SCHEMADynamicSegment
JSON SCHEMAEcommerceData
JSON SCHEMAEntityAdWordsLink
JSON SCHEMAEntityAdWordsLinks
JSON SCHEMAEntityUserLink
JSON SCHEMAEntityUserLinks
JSON SCHEMAEvent
JSON SCHEMAEventData
JSON SCHEMAExperiment
JSON SCHEMAExperiments
JSON SCHEMAFilter
JSON SCHEMAFilterExpression
JSON SCHEMAFilterExpressionList
JSON SCHEMAFilterRef
JSON SCHEMAFilters
JSON SCHEMAGaData
JSON SCHEMAGetReportsRequest
JSON SCHEMAGetReportsResponse
JSON SCHEMAGoal
JSON SCHEMAGoalData
JSON SCHEMAGoals
JSON SCHEMAGoalSetData
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessDateRange
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessDimension
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessFilter
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessInListFilter
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessMetric
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessMetricHeader
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessMetricValue
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessOrderBy
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessQuota
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessQuotaStatus
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessRow
JSON SCHEMAGoogleAnalyticsAdminV1betaAccessStringFilter
JSON SCHEMAGoogleAnalyticsAdminV1betaAccount
JSON SCHEMAGoogleAnalyticsAdminV1betaAccountSummary
JSON SCHEMAGoogleAnalyticsAdminV1betaChangeHistoryEvent
JSON SCHEMAGoogleAnalyticsAdminV1betaConversionEvent
JSON SCHEMAGoogleAnalyticsAdminV1betaCustomDimension
JSON SCHEMAGoogleAnalyticsAdminV1betaCustomMetric
JSON SCHEMAGoogleAnalyticsAdminV1betaDataStream
JSON SCHEMAGoogleAnalyticsAdminV1betaFirebaseLink
JSON SCHEMAGoogleAnalyticsAdminV1betaGoogleAdsLink
JSON SCHEMAGoogleAnalyticsAdminV1betaNumericValue
JSON SCHEMAGoogleAnalyticsAdminV1betaProperty
JSON SCHEMAGoogleAnalyticsAdminV1betaPropertySummary
JSON SCHEMAGoogleProtobufEmpty
JSON SCHEMAHashClientIdRequest
JSON SCHEMAHashClientIdResponse
JSON SCHEMAIncludeConditions
JSON SCHEMAInListFilter
JSON SCHEMALinkedForeignAccount
JSON SCHEMAListAudienceExportsResponse
JSON SCHEMAMcfData
JSON SCHEMAMeasurementPayload
JSON SCHEMAMetadata
JSON SCHEMAMetric
JSON SCHEMAMetricCompatibility
JSON SCHEMAMetricFilter
JSON SCHEMAMetricFilterClause
JSON SCHEMAMetricHeader
JSON SCHEMAMetricHeaderEntry
JSON SCHEMAMetricMetadata
JSON SCHEMAMetricOrderBy
JSON SCHEMAMetricValue
JSON SCHEMAMinuteRange
JSON SCHEMANumericFilter
JSON SCHEMANumericValue
JSON SCHEMAOperation
JSON SCHEMAOrderBy
JSON SCHEMAOrFiltersForSegment
JSON SCHEMAPageviewData
JSON SCHEMAPivot
JSON SCHEMAPivotDimensionHeader
JSON SCHEMAPivotHeader
JSON SCHEMAPivotHeaderEntry
JSON SCHEMAPivotOrderBy
JSON SCHEMAPivotSelection
JSON SCHEMAPivotValueRegion
JSON SCHEMAProductData
JSON SCHEMAProfile
JSON SCHEMAProfileFilterLink
JSON SCHEMAProfileFilterLinks
JSON SCHEMAProfileRef
JSON SCHEMAProfiles
JSON SCHEMAProfileSummary
JSON SCHEMAPropertyQuota
JSON SCHEMAQueryAudienceExportRequest
JSON SCHEMAQueryAudienceExportResponse
JSON SCHEMAQuotaStatus
JSON SCHEMARealtimeData
JSON SCHEMARemarketingAudience
JSON SCHEMARemarketingAudiences
JSON SCHEMAReport
JSON SCHEMAReportData
JSON SCHEMAReportRequest
JSON SCHEMAReportRow
JSON SCHEMAResourceQuotasRemaining
JSON SCHEMAResponseMetaData
JSON SCHEMARow
JSON SCHEMARunPivotReportRequest
JSON SCHEMARunPivotReportResponse
JSON SCHEMARunRealtimeReportRequest
JSON SCHEMARunRealtimeReportResponse
JSON SCHEMARunReportRequest
JSON SCHEMARunReportResponse
JSON SCHEMASamplingMetadata
JSON SCHEMASchemaRestrictionResponse
JSON SCHEMAScreenviewData
JSON SCHEMASearchUserActivityRequest
JSON SCHEMASearchUserActivityResponse
JSON SCHEMASegment
JSON SCHEMASegmentDefinition
JSON SCHEMASegmentDimensionFilter
JSON SCHEMASegmentFilter
JSON SCHEMASegmentFilterClause
JSON SCHEMASegmentMetricFilter
JSON SCHEMASegments
JSON SCHEMASegmentSequenceStep
JSON SCHEMASequenceSegment
JSON SCHEMASimpleSegment
JSON SCHEMAStatus
JSON SCHEMAStringFilter
JSON SCHEMATransactionData
JSON SCHEMAUnsampledReport
JSON SCHEMAUnsampledReports
JSON SCHEMAUpload
JSON SCHEMAUploads
JSON SCHEMAUser
JSON SCHEMAUserActivitySession
JSON SCHEMAUserDeletionId
JSON SCHEMAUserDeletionRequest
JSON SCHEMAUserLocation
JSON SCHEMAUserPropertyValue
JSON SCHEMAUserRef
JSON SCHEMAV1betaAudienceDimension
JSON SCHEMAV1betaAudienceDimensionValue
JSON SCHEMAV1betaAudienceRow
JSON SCHEMAValidationMessage
JSON SCHEMAValidationResponse
JSON SCHEMAWebproperties
JSON SCHEMAWebproperty
JSON SCHEMAWebPropertyRef
JSON SCHEMAWebPropertySummary
JSON SCHEMAConsent
JSON SCHEMADevice
JSON SCHEMAEvent
JSON SCHEMAMeasurementPayload
JSON SCHEMAUserLocation
JSON SCHEMAValidationMessage
JSON SCHEMAValidationResponse
JSON SCHEMAUserDeletionId
JSON SCHEMAUserDeletionRequest
JSON SCHEMAScroll within the panel for all 260 ·
JSON Structure 30
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Admin Api Account Structure
JSON STRUCTUREAdmin Api Change History Event Structure
JSON STRUCTUREAdmin Api Conversion Event Structure
JSON STRUCTUREAdmin Api Custom Dimension Structure
JSON STRUCTUREAdmin Api Custom Metric Structure
JSON STRUCTUREAdmin Api Data Stream Structure
JSON STRUCTUREAdmin Api Firebase Link Structure
JSON STRUCTUREAdmin Api Google Ads Link Structure
JSON STRUCTUREAdmin Api Measurement Protocol Secret Structure
JSON STRUCTUREAdmin Api Property Structure
JSON STRUCTUREData Api Audience Export Structure
JSON STRUCTUREData Api Date Range Structure
JSON STRUCTUREData Api Dimension Structure
JSON STRUCTUREData Api Filter Expression Structure
JSON STRUCTUREData Api Metric Structure
JSON STRUCTUREData Api Order By Structure
JSON STRUCTUREData Api Pivot Structure
JSON STRUCTUREData Api Row Structure
JSON STRUCTUREData Api Run Report Request Structure
JSON STRUCTUREData Api Run Report Response Structure
JSON STRUCTUREGoogle Analytics Structure
JSON STRUCTUREMeasurement Protocol Consent Structure
JSON STRUCTUREMeasurement Protocol Device Structure
JSON STRUCTUREMeasurement Protocol Event Structure
JSON STRUCTUREMeasurement Protocol Measurement Payload Structure
JSON STRUCTUREMeasurement Protocol User Location Structure
JSON STRUCTUREMeasurement Protocol Validation Message Structure
JSON STRUCTUREMeasurement Protocol Validation Response Structure
JSON STRUCTUREUser Deletion Api User Deletion Id Structure
JSON STRUCTUREUser Deletion Api User Deletion Request Structure
JSON STRUCTUREScroll within the panel for all 30 ·
Examples 29
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Admin Api Account Example
EXAMPLEAdmin Api Property Example
EXAMPLEData Api Date Range Example
EXAMPLEData Api Dimension Example
EXAMPLEData Api Metric Example
EXAMPLEData Api Order By Example
EXAMPLEData Api Pivot Example
EXAMPLEData Api Row Example
EXAMPLEScroll within the panel for all 29 ·
Security Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 10
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Website Traffic Analysis
Understand where visitors come from, what pages they view, and how they interact with your website.
Conversion Optimization
Track conversion events, analyze funnels, and identify drop-off points to improve conversion rates.
Audience Segmentation
Segment users by demographics, behavior, technology, and custom attributes for targeted analysis.
Marketing Campaign Measurement
Measure the effectiveness of advertising campaigns across channels with attribution modeling.
E-commerce Analytics
Track purchase activity, revenue, product performance, and shopping behavior.
App Analytics
Measure user engagement, retention, and in-app actions for mobile and web applications.
Server-Side Event Tracking
Send events from your server using the Measurement Protocol for offline and backend interactions.
Compliance and Data Privacy
Manage user data deletion requests and privacy compliance using the User Deletion API.
Custom Reporting and Dashboards
Build custom reports and dashboards programmatically using the Data API.
Real-Time Monitoring
Monitor live user activity for time-sensitive campaigns, launches, and events.
Scroll within the panel for all 10 ·
Integrations 10
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Google Ads
Link Google Ads accounts to analyze campaign performance and optimize ad spend with Analytics data.
Google BigQuery
Export raw Analytics data to BigQuery for advanced SQL-based analysis and data warehousing.
Google Search Console
Connect Search Console to see organic search queries, impressions, and click data alongside Analytics.
Firebase
Integrate with Firebase for comprehensive mobile and web app analytics and event tracking.
Display & Video 360
Link DV360 for programmatic advertising measurement and attribution.
Search Ads 360
Connect SA360 for unified search advertising measurement across engines.
Google Tag Manager
Use Tag Manager to deploy and manage Analytics tags without modifying website code.
Google Ad Manager
Integrate publisher ad serving data with Analytics for holistic content and ad performance analysis.
Google Cloud
Leverage Google Cloud services for advanced data processing, ML models, and storage with Analytics data.
Salesforce Marketing Cloud
Connect Salesforce Marketing Cloud for cross-platform marketing measurement and audience activation.
Scroll within the panel for all 10 ·
Solutions 3
Packaged solutions the provider offers on top of the raw API surface.
Packaged solutions this provider offers.
Google Analytics Free
Full-featured web and app analytics solution available at no charge for businesses of all sizes.
Analytics 360
Enterprise-grade analytics with advanced features including intraday data, sub-properties, roll-up reporting, and higher limits.
Google Marketing Platform
Integrated advertising and analytics platform combining Analytics 360 with advertising products for enterprise marketing.
Resources
Every other property we hold for Google Analytics — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 4
Portal, sign-up, and the first successful call
Agent Surfaces 2
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 12
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 12 ·
Build 7
SDKs, sample code, and the tooling you integrate with
Scroll within the panel for all 7 ·
Access & Security 5
Authentication, authorization, and security posture
Learn 4
Tutorials, courses, talks, and written guidance
Operate 6
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
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