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Google Display & Video 360 website screenshot

Google Display & Video 360

Display & Video 360 is Google's enterprise demand-side platform for programmatic media buying, sold through Google Marketing Platform. Its API automates the whole buying structure — partners and advertisers, campaigns, insertion orders, line items, ad groups and ads, creatives and ad assets, first-party and Customer Match audiences, guaranteed orders and inventory sources, and the assigned targeting options that decide what a line item actually buys — plus Structured Data File bulk export and import. One REST surface at displayvideo.googleapis.com, version v4, 179 operations across 16 resource families, described by a first-party Google API Discovery Document. Google OAuth 2.0 only; there is no API key, and an access token is not sufficient on its own — the calling Google Account must also hold a Display & Video 360 user profile with permission on the partner or advertiser being addressed.

agent ready

Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.

Kin Score

API Evangelist profiles Google Display & Video 360 the way a machine reads it — 31 machine-readable artifacts across 3 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Google Display & Video 360 scores 56.2/100 (strong), with a separate agent-readiness read of 32/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 56.2/100 · strong
Contract Quality 16.2 / 25
Access Clarity 9.2 / 20
Discoverability 7.4 / 10
Google Display & Video 360 Kin Score — API readiness rating by API Evangelist

Put this on your own site. The badge is drawn live from Google Display & Video 360's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.

<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/google-display-video-360/"
   title="Google Display & Video 360 on API Evangelist — API profile and Kin Score">
  <img src="https://apis.io/badge/google-display-video-360.svg"
       alt="Google Display & Video 360 Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>

More shapes, themes and sizes → · Score as JSON · How badges work

How we profile Google Display & Video 360

Each block below is one kind of artifact we hold for Google Display & Video 360. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 16

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Google Display & Video 360 Advertisers API

The advertiser-scoped slice of the Display & Video 360 API — 103 operations under /v4/advertisers covering campaigns, insertion orders, line items, ad groups, ad group ads, crea...

Google Display & Video 360 Combined Audiences API

The Combined Audiences API from Google Display & Video 360 — 2 operation(s) for combined audiences.

Google Display & Video 360 Custom Bidding Algorithms API

The Custom Bidding Algorithms API from Google Display & Video 360 — 8 operation(s) for custom bidding algorithms.

Google Display & Video 360 Custom Lists API

The Custom Lists API from Google Display & Video 360 — 2 operation(s) for custom lists.

Google Display & Video 360 First Party and Partner Audiences API

The First Party and Partner Audiences API from Google Display & Video 360 — 3 operation(s) for first party and partner audiences.

Google Display & Video 360 Floodlight Groups API

The Floodlight Groups API from Google Display & Video 360 — 4 operation(s) for floodlight groups.

Google Display & Video 360 Google Audiences API

The Google Audiences API from Google Display & Video 360 — 2 operation(s) for google audiences.

Google Display & Video 360 Guaranteed Orders API

The Guaranteed Orders API from Google Display & Video 360 — 3 operation(s) for guaranteed orders.

Google Display & Video 360 Inventory Source Groups API

The Inventory Source Groups API from Google Display & Video 360 — 6 operation(s) for inventory source groups.

Google Display & Video 360 Inventory Sources API

The Inventory Sources API from Google Display & Video 360 — 3 operation(s) for inventory sources.

Google Display & Video 360 Media API

The Media API from Google Display & Video 360 — 2 operation(s) for media.

Google Display & Video 360 Partners API

The Partners API from Google Display & Video 360 — 13 operation(s) for partners.

Google Display & Video 360 SDF Download Tasks API

The SDF Download Tasks API from Google Display & Video 360 — 2 operation(s) for sdf download tasks.

Google Display & Video 360 SDF Upload Tasks API

The SDF Upload Tasks API from Google Display & Video 360 — 1 operation(s) for sdf upload tasks.

Google Display & Video 360 Targeting Types API

The Targeting Types API from Google Display & Video 360 — 3 operation(s) for targeting types.

Google Display & Video 360 Users API

The Users API from Google Display & Video 360 — 3 operation(s) for users.

Scroll within the panel for all 16 ·

Postman Collections 1

A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.

Ready-to-run Postman collections for exercising this provider's APIs.

Open Collections 4

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Google Display & Video 360 GraphQL API

Google DV360 is a demand-side platform for programmatic media buying. The API covers advertiser management, insertion orders, line items, targeting options, creatives, channels,...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Spectral Rules 1

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Google Display & Video 360 API Rules

5 rules · 3 warnings

SPECTRAL

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Google Display Video 360 Authentication

oauth2 · 1 scheme

SECURITY

Google Display Video 360 Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Google Display Video 360 Vulnerability Disclosure

security.txt · contact published

SECURITY

Scopes 1

OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.

OAuth scopes governing access to this provider's APIs.

Google Display Video 360 Scopes

4 scopes · authorizationCode

4 scopes

SCOPES

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Google Display Video 360 Agentic Access

282 operations · 156 acting

282 operations · 156 acting

AGENTIC

Resources

Every other property we hold for Google Display & Video 360 — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 3

Portal, sign-up, and the first successful call

Documentation 2

Reference material describing how the API behaves

Agent Surfaces 5

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 7

Pagination, idempotency, versioning, errors, and events

Scroll within the panel for all 7 ·

Company 2

The organization behind the API

Other 1

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/google-display-video-360 · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of Google Display & Video 360, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

info@apievangelist.com · Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.