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Google Marketing Platform Admin website screenshot

Google Marketing Platform Admin

The Google Marketing Platform Admin API provides programmatic access to manage links between Google Marketing Platform organizations and Google Analytics accounts. It enables creating, updating, deleting, and listing organization links and managing service levels for integrated marketing analytics.

agent ready

Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.

Kin Score

API Evangelist profiles Google Marketing Platform Admin the way a machine reads it — 43 machine-readable artifacts across 1 API, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Google Marketing Platform Admin scores 65.8/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 65.8/100 · strong
Contract Quality 17.5 / 25
Developer Ergonomics 9.1 / 20
Commercial Clarity 14.2 / 20
Operational Transparency 6.8 / 13
Governance 8.8 / 12
Discoverability 9.3 / 10
Agent readiness — 48/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Google Marketing Platform Admin

Each block below is one kind of artifact we hold for Google Marketing Platform Admin. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 1

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Google Marketing Platform Admin V1alpha API

The V1alpha API from Google Marketing Platform Admin — 4 operation(s) for v1alpha.

Open Collections 1

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Google Marketing Platform GraphQL API

Google Marketing Platform Admin API covers organization management, accounts, user links, property access, and integration between GMP products including Analytics, Campaign Man...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Features 4

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Organization Management

List and manage Google Marketing Platform organizations with programmatic access to organization settings.

Analytics Account Linking

Create, list, and delete links between Marketing Platform organizations and Google Analytics accounts.

Service Level Configuration

Set and manage Analytics property service levels including standard and 360 tier assignments.

Multi-Organization Access

Access and manage multiple Marketing Platform organizations from a single authenticated session.

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Openapi Context

0 classes · 0 properties

JSON-LD

Spectral Rules 2

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Google Marketing Platform Admin API Rules

5 rules · 3 warnings

SPECTRAL

Google Marketing Platform Admin API Rules

15 rules · 8 errors · 6 warnings

SPECTRAL

JSON Schema 6

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

AnalyticsAccountLink

4 properties

JSON SCHEMA

ListAnalyticsAccountLinksResponse

2 properties

JSON SCHEMA

ListOrganizationsResponse

2 properties

JSON SCHEMA

Organization

2 properties

JSON SCHEMA

SetPropertyServiceLevelRequest

2 properties

JSON SCHEMA

SetPropertyServiceLevelResponse

0 properties

JSON SCHEMA

JSON Structure 6

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Examples 6

Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.

Example request and response payloads for these APIs.

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Google Marketing Platform Authentication

oauth2 · 1 scheme

SECURITY

Google Marketing Platform Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Google Marketing Platform Vulnerability Disclosure

security.txt · contact published

SECURITY

Scopes 1

OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.

OAuth scopes governing access to this provider's APIs.

Google Marketing Platform Scopes

2 scopes · authorizationCode

2 scopes

SCOPES

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Google Marketing Platform Agentic Access

5 operations · 3 acting

5 operations · 3 acting

AGENTIC

Use Cases 3

What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.

What developers build with this provider.

Enterprise Analytics Setup

Programmatically link Google Analytics accounts to Marketing Platform organizations for enterprise-scale deployments.

Service Tier Management

Automate the assignment of Analytics 360 service levels to properties across large organizations.

Organization Auditing

List and audit all Marketing Platform organizations and their linked Analytics accounts for governance.

Integrations 4

Pre-built integrations with other platforms tell you where this provider already fits in a stack.

Pre-built integrations with other platforms and tools.

Google Analytics

Direct linking and service level management for Google Analytics accounts within Marketing Platform organizations.

Google Tag Manager

Part of the Google Marketing Platform suite for tag management and measurement integration.

Display and Video 360

Integrated advertising platform within Google Marketing Platform for programmatic media buying.

Search Ads 360

Search campaign management platform integrated with Marketing Platform for cross-channel analytics.

Resources

Every other property we hold for Google Marketing Platform Admin — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 2

Portal, sign-up, and the first successful call

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Build 1

SDKs, sample code, and the tooling you integrate with

Operate 2

Status, limits, changes, and where to get help

Commercial 3

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

← All providers · Data indexed from github.com/api-evangelist/google-marketing-platform · machine-readable index on apis.io