HubSpot

HubSpot provides a full platform of marketing, sales, customer service, and CRM software plus the methodology, resources, and support to help businesses grow better.

agent native

Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.

travel_explore apis.io index code GitHub source public Website

API Evangelist profiles HubSpot the way a machine reads it — 2489 machine-readable artifacts across 93 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — HubSpot scores 80.4/100 (exemplar), with a separate agent-readiness read of 65/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5

Composite quality — 80.4/100 · exemplar

Contract Quality 21.5 / 25

Developer Ergonomics 17.4 / 20

Commercial Clarity 18.4 / 20

Operational Transparency 10.3 / 13

Governance 7.3 / 12

Discoverability 5.5 / 10

Agent readiness — 65/100 · agent native

Machine-Readable Contract 18 / 18

Agentic Access Contract 15 / 15

MCP Server 12 / 12

Machine-Readable Auth 10 / 10

Idempotency 0 / 9

Stable Error Semantics 0 / 8

Request/Response Examples 0 / 7

Rate-Limit Signaling 7 / 7

Typed Event Surface 6 / 6

Agent Skills 0 / 5

Well-Known Catalog 0 / 4

Consent & Bot Identity 0 / 3

How we profile HubSpot

Each block below is one kind of artifact we hold for HubSpot. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 93

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

HubSpot Posts API

Use these endpoints for interacting with Blog Posts, Blog Authors, and Blog Tags.

HubSpot URL Redirects API

URL redirects allow you to redirect traffic from a HubSpot-hosted page or blog post to any URL. You can also update URL redirects in bulk and use a flexible pattern redirect to ...

HubSpot Pipelines API

Pipelines allow you to track records through defined stages in a process, such as sales deals or support tickets. The pipelines endpoints allow you to create, retrieve, update, ...

HubSpot Products API

Products represent the goods or services you sell in HubSpot. The products endpoints allow you to manage a product library which can be used to quickly add products to deals, ge...

HubSpot Line Items API

Line items are individual instances of products that are attached to a deal or quote. The line items endpoints allow you to create, retrieve, update, and delete line item record...

HubSpot Quotes API

Quotes allow you to share pricing information with prospects and customers. The quotes endpoints allow you to create and manage quotes with associated line items, deals, and con...

HubSpot CRM Properties API

The CRM properties endpoints allow you to manage custom properties and view default property details for any CRM object type. You can create, retrieve, update, and delete proper...

HubSpot Owners API

The owners endpoints are used to retrieve the list of available owners for a HubSpot account. HubSpot uses owners to assign CRM object records to specific users, and owner IDs a...

HubSpot CRM Imports API

The imports endpoints allow you to import contact, company, deal, and other CRM object data into a HubSpot account in bulk using CSV or Excel files. You can map file columns to ...

HubSpot Custom Objects API

Custom objects allow you to define and create CRM object types that represent data unique to your business. The custom objects API allows you to define schemas, create records, ...

HubSpot Marketing Events API

Marketing events are CRM objects that enable you to track marketing activities such as webinars along with the contacts who registered and attended. The marketing events API sup...

HubSpot Forms API

The forms endpoints allow you to create and manage HubSpot forms used for capturing lead information. Supported form types include HubSpot native forms, captured external forms,...

HubSpot Workflows API

The workflows API allows you to programmatically create, retrieve, update, and delete HubSpot automation workflows. You can manage workflow definitions and automate business pro...

HubSpot Webhooks API

The webhooks API allows you to subscribe to events occurring in a HubSpot account, receiving real-time notifications when CRM objects or conversations are created, updated, or d...

HubSpot Settings User Provisioning API

The user provisioning API allows you to create and manage users in a HubSpot account along with their roles, permissions, and team assignments. You can add, retrieve, update, an...

HubSpot Blog Tags API

The blog tags API allows you to create, manage, and organize blog post tags in HubSpot CMS. Tags help organize blog content and improve discoverability. You can create, retrieve...

HubSpot CMS Site Search API

The site search API allows you to search the content of HubSpot-hosted sites, including site pages, blog posts, landing pages, and knowledge articles. You can build custom site ...

HubSpot CMS Content Audit API

The CMS content audit API allows you to query audit logs of CMS changes that occurred within your HubSpot account. You can filter and sort on content object changes by type, tim...

HubSpot Files API

The files API allows you to upload, manage, and organize files in HubSpot's file manager. You can upload files, organize them into folders, control file accessibility and privac...

HubSpot Feedback Submissions API

The feedback submissions API allows you to retrieve survey response data from HubSpot surveys including NPS, CSAT, CES, and custom surveys. This is a read-only API that provides...

HubSpot Leads API

The leads API enables you to manage lead records in HubSpot. Leads are contacts or companies that are potential customers who have shown interest in your products or services. Y...

HubSpot Goals API

The goals API enables you to sync user-specific sales and service team quotas between HubSpot and external systems. Goals are used to create user-specific quotas based on templa...

HubSpot Orders API

The orders API enables you to create and manage ecommerce order data in HubSpot. You can create orders, manage associations to contacts, line items, payments, and invoices, and ...

HubSpot Carts API

The carts API enables you to create and manage ecommerce cart data in HubSpot. You can sync cart information between HubSpot and external ecommerce platforms, manage cart proper...

HubSpot Invoices API

The invoices API allows you to create, manage, retrieve, and delete invoices used for billing customers. Invoices progress through draft, open, paid, and voided statuses, and ca...

HubSpot Taxes API

The taxes API enables you to create and associate tax objects as part of the pricing details for quotes and invoices. Taxes are used in conjunction with discounts and fees when ...

HubSpot Fees API

The fees API allows you to create and manage fees that can be included in invoices and legacy quotes. Fees support fixed dollar amounts or percentage-based values and are used a...

HubSpot Discounts API

The discounts API enables you to create and associate discounts as part of the pricing details for quotes. Discounts work alongside fees and taxes in the quote pricing workflow,...

HubSpot Engagement Communications API

The communications API allows you to log WhatsApp, LinkedIn, or SMS messages to CRM record timelines. You can create, retrieve, update, and manage message engagement records and...

HubSpot Engagement Postal Mail API

The postal mail engagement API allows you to log postal mail sent to or received from contacts or companies on their CRM records. You can create, retrieve, update, and delete po...

HubSpot Transactional Email API

The transactional email API enables sending template-based transactional emails through HubSpot using the Single Send API and managing SMTP tokens. You can send emails for comme...

HubSpot Subscription Preferences API

The subscription preferences API allows you to manage email subscription details for contacts in your account. You can retrieve subscription types, check contact preferences, su...

HubSpot Timeline Events API

The timeline events API enables technology partners to send custom event data from external systems into HubSpot for display on CRM record activity timelines. You can create eve...

HubSpot Calling Extensions API

The calling extensions SDK enables apps to provide a custom calling option to HubSpot users directly from CRM records. The SDK facilitates bidirectional communication between ca...

HubSpot Video Conferencing API

The video conferencing API enables you to integrate custom video conferencing solutions into HubSpot's meeting creation workflow. You can configure webhook notifications for mee...

HubSpot Account Information API

The account information API provides account configuration and usage data for HubSpot accounts. You can retrieve account details including portal ID, time zone, currency setting...

HubSpot Business Units API

The business units (brands) API provides information about brands tied to a HubSpot user. You can retrieve brand data including brand name, ID, and logo metadata for brands asso...

HubSpot Currencies API

The currencies API allows you to manage the currencies used in your HubSpot account. You can set your account's company currency, create additional currencies, update exchange r...

HubSpot Access Tokens API

Operations for retrieving and validating OAuth access token metadata

HubSpot Action Definitions API

Operations to create and manage custom workflow action definitions

HubSpot Action Functions API

Operations to manage serverless functions associated with action definitions

HubSpot Actors API

Operations for managing conversation participants including visitors and agents.

HubSpot Application Feature Flags API

Manage feature flag configurations at the application level

HubSpot Association Label Management API

Create, update, and delete custom labels for association types

HubSpot Association Type Definitions API

Retrieve and manage association type definitions across object types

HubSpot Associations API

Operations for managing subscription associations

HubSpot Basic Operations API

Create, read, update, and delete individual call records

HubSpot Batch API

Batch operations for subscriptions

HubSpot Batch Association Operations API

Perform bulk create, read, and archive operations on multiple associations

HubSpot Batch Operations API

Perform bulk operations on multiple blog authors simultaneously

HubSpot Batch Portal Operations API

Perform bulk operations on portal flag states

HubSpot Blog Authors API

Create, read, update, and delete individual blog author profiles

HubSpot Channels API

Operations for managing communication channels such as email, chat, and social media.

HubSpot Companies API

Operations for managing company records

HubSpot Contacts API

Operations for managing contact records

HubSpot Deals API

Operations for managing deal records

HubSpot Definition Revisions API

Operations to view revision history of action definitions

HubSpot Domain Management API

Operations for managing and retrieving domain information

HubSpot Drafts and Revisions API

Manage blog post drafts and revision history

HubSpot Emails API

Operations for managing email engagement records

HubSpot Event Instances API

Retrieve and query event completion data from CRM objects

HubSpot Event Types API

Discover and retrieve available event type definitions

HubSpot File Content API

Operations for downloading, creating, updating, and deleting source code files

HubSpot File Extraction API

Operations for extracting zip archives in the developer file system

HubSpot File Metadata API

Operations for retrieving file and folder metadata

HubSpot File Validation API

Operations for validating source code files

HubSpot GDPR Compliance API

GDPR-compliant data management operations

HubSpot Inboxes API

Operations for managing conversation inboxes where messages are organized and routed.

HubSpot Landing Pages API

Operations for managing landing pages

HubSpot Lists API

Operations for managing CRM lists

HubSpot Meetings API

Operations for managing meeting engagement records

HubSpot Memberships API

Operations for managing list memberships

HubSpot Messages API

Operations for sending, receiving, and managing messages within conversation threads.

HubSpot Multi-Language Management API

Manage multi-language author groups and language variations

HubSpot Object Associations API

Create, retrieve, and delete associations between individual CRM objects

HubSpot Payment Search API

Advanced search operations for finding and filtering commerce payments

HubSpot Portal Flag States API

Manage feature flag states for specific portals (HubSpot accounts)

HubSpot Post Cloning API

Clone and duplicate existing blog posts

HubSpot Publishing and Scheduling API

Schedule publication and manage post visibility

HubSpot Refresh Tokens API

Operations for managing OAuth refresh tokens

HubSpot Rows API

Operations for managing HubDB table rows

HubSpot Search API

Operations for searching CRM objects

HubSpot Single Payment Operations API

CRUD operations for individual commerce payment records

HubSpot Single Send API

Send individual transactional emails using templates

HubSpot Site Pages API

Operations for managing site pages

HubSpot SMTP Token Management API

Create, query, and manage SMTP API tokens for transactional email sending

HubSpot Subscriptions API

Operations for managing subscription records

HubSpot Tables API

Operations for managing HubDB tables

HubSpot Tasks API

Operations for managing task engagement records

HubSpot Threads API

Operations for creating, retrieving, updating, and archiving conversation threads.

HubSpot Tickets API

Operations for managing ticket records

HubSpot Token Management API

Operations for creating, refreshing, and managing OAuth tokens

HubSpot Workflow Callbacks API

Operations to complete workflow action callbacks for asynchronous actions

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Postman Collections 26

A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.

POSTMAN

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Open Collections 26

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Find a contact by email and update it if it exists, otherwise create it.

ARAZZO

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MCP Servers 1

Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.

Model Context Protocol servers that expose these APIs to AI agents.

MCP Server

MCP SERVER

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

HubSpot GraphQL

HubSpot does not currently offer a public GraphQL API. All platform capabilities are exposed through a

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Hubspot Plans Pricing

4 plans

PLANS

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Hubspot Rate Limits

6 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Hubspot Finops

FINOPS

Features 16

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Free CRM with unlimited free users

Marketing Hub Starter at $9/seat/mo annual

Marketing Hub Professional at $890/mo with mandatory $3,000 onboarding

Marketing Hub Enterprise at $3,600/mo with $7,000 onboarding

Sales, Service, Operations, CMS, and Content Hubs with parallel tiering

Marketing Contact-based pricing (1k included Starter, 2k Pro, 10k Enterprise)

Additional 5,000 contacts at $250/month on Professional

Additional seats at $45/month (Pro) or $75/month (Enterprise)

REST API at 250k req/day Free/Starter, 500k Pro/Enterprise

100 req/10s burst (Free/Starter), 150 req/10s (Pro/Enterprise)

Search API limited to 4 req/sec

Batch endpoints up to 100 objects per request

Custom objects on Enterprise

Workflows, sequences, and automation

OAuth 2.0 and private app tokens

0 classes · 10 properties

JSON-LD

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1 properties

JSON SCHEMA

DomainCollectionResponse

3 properties

JSON SCHEMA

Domain

21 properties

JSON SCHEMA

ForwardPaging

JSON SCHEMA

GdprDeleteRequest

JSON SCHEMA

Error

7 properties

JSON SCHEMA

ForwardPaging

GdprDeleteRequest

JSON SCHEMA

Filter

5 properties

JSON SCHEMA

GdprDeleteRequest

JSON SCHEMA

OAuth scopes governing access to this provider's APIs.

Hubspot Scopes

16 scopes · authorizationCode

16 scopes

SCOPES

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Hubspot Agentic Access

260 operations · 181 acting · 3 human-in-the-loop

260 operations · 181 acting

AGENTIC

Use Cases 20

What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.

What developers build with this provider.

AI-Powered Content Creation

Use AI to generate blog posts, social media content, and marketing copy at scale.

AI-Powered Sales

Leverage AI for lead scoring, deal forecasting, and automated sales email generation.

Analytics

Track and analyze marketing, sales, and service performance with unified reporting dashboards.

Content Creation and Management

Create, manage, and publish website content, blog posts, and landing pages.

Content Hub

Centralized content management for creating and distributing content across channels.

Customer Service

Manage customer support tickets, knowledge base, and feedback surveys.

Customer Support Automation

Automate ticket routing, responses, and escalation with workflow-based support.

Data Management and Insights

Clean, deduplicate, and enrich CRM data with automated data quality tools.

Deal Management

Track deals through customizable pipeline stages with forecasting and reporting.

Email Marketing

Design, send, and analyze marketing email campaigns with segmentation and A/B testing.

HubSpot Ecosystem

Connect with 1,500+ integrations in the HubSpot App Marketplace.

Inbound Marketing

Attract visitors with SEO, blogs, and social media, then convert them with forms and CTAs.

Integration and Automation

Connect apps and automate business processes with programmable workflows.

Landing Pages & Forms

Build landing pages with embedded forms to capture and qualify leads.

Lead Generation and Conversion

Capture leads through forms, chatbots, and CTAs, then nurture with automated sequences.

Live Chat

Engage website visitors in real-time with live chat and route conversations to the right team.

Operations Hub

Sync, clean, and automate business data across systems with programmable automation.

Sales Management

Manage sales teams with activity tracking, quotas, forecasting, and coaching tools.

Service Hub

Deliver customer service with ticketing, knowledge base, feedback, and customer portal.

Workflows

Automate repetitive tasks across marketing, sales, and service with visual workflow builder.

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Integrations 15

Pre-built integrations with other platforms tell you where this provider already fits in a stack.

Pre-built integrations with other platforms and tools.

Salesforce

Bi-directional CRM sync between HubSpot and Salesforce for unified sales and marketing data.

Slack

Send HubSpot notifications, create tasks, and share CRM data directly in Slack channels.

Google Workspace

Sync contacts, calendar events, and emails between HubSpot and Google Workspace apps.

Microsoft 365

Connect Outlook email, calendar, and contacts with HubSpot CRM for seamless productivity.

Zoom

Automatically log Zoom meeting details and recordings on CRM contact timelines.

Shopify

Sync ecommerce order data, products, and customers between Shopify and HubSpot.

WordPress

Embed HubSpot forms, live chat, and analytics on WordPress sites with the official plugin.

Stripe

Process payments and sync transaction data between Stripe and HubSpot Commerce.

Zapier

Connect HubSpot with thousands of apps through automated Zapier workflows.

Jira

Sync support tickets and development issues between HubSpot and Jira.

QuickBooks

Sync invoices, payments, and customer data between HubSpot and QuickBooks.

Snowflake

Share HubSpot CRM and marketing data with Snowflake for advanced analytics.

Google Ads

Track ad performance and sync audiences between HubSpot and Google Ads.

Facebook Ads

Create and manage Facebook ad campaigns with HubSpot audience targeting.

Sync LinkedIn lead gen forms and ads data with HubSpot for B2B marketing.

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Resources

Every other property we hold for HubSpot — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 4

Portal, sign-up, and the first successful call

Portal

Portal

GettingStarted

GettingStarted

Login

Signup

Signup

Documentation 10

Reference material describing how the API behaves

APIReference

Documentation

Documentation

Documentation

Documentation

APIReference

JSONSchema

JSONSchema

Spectral Rules

Vocabulary

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Agent Surfaces 3

MCP servers, agent skills, and machine-readable catalogs

AgenticAccess

AgenticAccess

MCPServer

MCPServer

AgentSkills

AgentSkills

Design & Contract 58

Pagination, idempotency, versioning, errors, and events

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

Arazzo

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

JSONLD

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Build 11

SDKs, sample code, and the tooling you integrate with

PostmanWorkspace

PostmanWorkspace

GitHubOrganization

GitHubRepository

SDKs

Python SDK

Node.js SDK

Ruby SDK

PHP SDK

HubSpot CLI

HubSpot MCP Server

GitHubRepository

Calling Extensions SDK

SDKs

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Access & Security 7

Authentication, authorization, and security posture

TrustCenter

TrustCenter

VulnerabilityDisclosure

VulnerabilityDisclosure

DomainSecurity

Authentication

OAuthScopes

Security

Authentication

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Operate 8

Status, limits, changes, and where to get help

ChangeLog

Support

Support

Contact

RateLimits

StatusPage

Support

StackOverflow

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Commercial 3

Pricing, plans, and the legal terms of use

PrivacyPolicy

PrivacyPolicy

TermsOfService

TermsOfService

Pricing

Pricing

Company 6

The organization behind the API

LinkedIn

Blog

Newsletter

Blog

Partners

Partners

Other 4

Properties that don't map to a standard resource type

Events

Showcase

Resources

Resources

← All providers · Data indexed from github.com/api-evangelist/hubspot · machine-readable index on apis.io

Discovery

Learnings

Guidance

Toolbox

Alignment

API Evangelist LLC

HubSpot

APIs 93

Postman Collections 26

Open Collections 26