Insider
Insider (rebranded Insider One; useinsider.com now redirects to insiderone.com) is an AI-native customer engagement and personalization platform used by 2,000+ global brands. It unifies a Customer Data Platform, cross-channel journey orchestration (Architect), personalization, predictive segmentation, product discovery (Eureka) and behavioural analytics across Web, Email, SMS/RCS, WhatsApp, Web Push, Mobile App, Site Search, InStory and conversational CX. Its developer surface is substantial and public: 113 REST operations across 18 hosts, published as a public Postman collection at developers.insiderone.com, covering the Unified Customer Database, consent and subscription management, transactional email/SMS/WhatsApp, web and app push, iOS Live Activities, OTP verification, product catalog, recommendations, Eureka search and campaign and journey analytics. Insider One also ships a first-party remote MCP server at mcp.insiderone.com with 35 OAuth-scoped tools, an llms.txt indexing ~2,800 markdown-retrievable doc pages, and an account-generated Agent Skill (SKILL.md) for Claude Code. It publishes per-endpoint rate limits, a cross-API status-and-error-code reference, and SOC 2 / ISO 27001 / ISO 27701 / CSA STAR attestations — but no OpenAPI, no pricing, no status page and no deprecation policy.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Insider the way a machine reads it — 53 machine-readable artifacts across 18 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Insider scores 57.0/100 (strong), with a separate agent-readiness read of 46/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Put this on your own site. The badge is drawn live from Insider's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
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More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Insider
Each block below is one kind of artifact we hold for Insider. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 26
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Insider One MCP Server
First-party remote Model Context Protocol server exposing 35 tools across Email, SMS, WhatsApp, Web Push, Mobile App and Architect — 28 read-only and 7 that create drafts for hu...
Insider Algorithm Descriptions API
The Algorithm Descriptions API from Insider — 19 operation(s) for algorithm descriptions.
Insider Architect API
The Architect API from Insider — 6 operation(s) for architect.
Insider Catalog APIs API
The Catalog APIs API from Insider — 5 operation(s) for catalog apis.
Insider Category Merchandising API
The Category Merchandising API API from Insider — 2 operation(s) for category merchandising api.
Insider Conversational API
The Conversational API API from Insider — 3 operation(s) for conversational api.
Insider Data Governance APIs API
The Data Governance APIs API from Insider — 4 operation(s) for data governance apis.
Insider Email API
The Email API from Insider — 10 operation(s) for email.
Insider Email APIs API
The Email APIs API from Insider — 2 operation(s) for email apis.
Insider Event Collection API
The Event Collection API API from Insider — 1 operation(s) for event collection api.
Insider Live Activities API
The Live Activities API from Insider — 6 operation(s) for live activities.
Insider Mobile App API
The Mobile App API from Insider — 1 operation(s) for mobile app.
Insider Mobile App APIs API
The Mobile App APIs API from Insider — 6 operation(s) for mobile app apis.
Insider On Site API
The OnSite API from Insider — 3 operation(s) for onsite.
Insider OTP for SMS API
The OTP for SMS API from Insider — 5 operation(s) for otp for sms.
Insider OTP for WhatsApp API
The OTP for WhatsApp API from Insider — 3 operation(s) for otp for whatsapp.
Insider Recommendations API
The Recommendations API from Insider — 1 operation(s) for recommendations.
Insider Search APIs API
The Search APIs API from Insider — 2 operation(s) for search apis.
Insider SMS API
The SMS API from Insider — 9 operation(s) for sms.
Insider Transactional API
The Transactional API API from Insider — 3 operation(s) for transactional api.
Insider Transactional Journeys API
The Transactional Journeys API from Insider — 1 operation(s) for transactional journeys.
Insider Transactional SMS API
The Transactional SMS API from Insider — 2 operation(s) for transactional sms.
Insider User Data APIs API
The User Data APIs API from Insider — 6 operation(s) for user data apis.
Insider Web Push API
The Web Push API from Insider — 3 operation(s) for web push.
Insider Web Push APIs API
The Web Push APIs API from Insider — 3 operation(s) for web push apis.
Insider Whats App API
The WhatsApp API from Insider — 4 operation(s) for whatsapp.
Scroll within the panel for all 26 ·
Postman Collections 1
A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.
Ready-to-run Postman collections for exercising this provider's APIs.
Insider One APIs
POSTMANOpen Collections 18
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Insider One Analytics API
OPEN COLLECTIONInsider One Architect Analytics API
OPEN COLLECTIONInsider One Architect Transactional Journey API
OPEN COLLECTIONInsider One Catalog API
OPEN COLLECTIONInsider One Contact API
OPEN COLLECTIONInsider One Eureka Event Collection API
OPEN COLLECTIONInsider One Eureka Search API
OPEN COLLECTIONInsider One Gateway API (OAuth 2.0)
OPEN COLLECTIONInsider One Live Activity API
OPEN COLLECTIONInsider One Mail API
OPEN COLLECTIONInsider One Mobile Settings API
OPEN COLLECTIONInsider One Mobile App API
OPEN COLLECTIONInsider One Recommendation API
OPEN COLLECTIONInsider One SMS API
OPEN COLLECTIONInsider One Unification API
OPEN COLLECTIONInsider One Verify (OTP) API
OPEN COLLECTIONInsider One Web Push API
OPEN COLLECTIONInsider One WhatsApp API
OPEN COLLECTIONScroll within the panel for all 18 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
Insider MCP Server
MCP SERVERPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Insider Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Insider Whatsapp Webhooks
ASYNCAPISecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Resources
Every other property we hold for Insider — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 4
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 7
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 7 ·
Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 3
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 18
Properties that don't map to a standard resource type
Scroll within the panel for all 18 ·
← All providers · Data indexed from github.com/api-evangelist/insider · machine-readable index on apis.io
This is an independent, third-party profile of Insider, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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