Iterable
Iterable is an AI customer engagement platform that powers unified cross-channel marketing experiences and empowers marketers to create, optimize, and measure relevant interactions across email, push, SMS, in-app, and web channels. Their developer platform provides REST APIs, export APIs, AsyncAPI webhooks, and native SDKs for web, iOS, Android, and React Native.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Iterable the way a machine reads it — 71 machine-readable artifacts across 23 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Iterable scores 61.7/100 (strong), with a separate agent-readiness read of 54/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
How we profile Iterable
Each block below is one kind of artifact we hold for Iterable. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 23
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Iterable Export API
The Iterable Export API enables developers to extract data from Iterable projects for analytics, reporting, and data warehousing purposes. It provides asynchronous export endpoi...
Iterable Web SDK
The Iterable Web SDK enables developers to integrate Iterable's marketing automation capabilities directly into JavaScript and Node.js applications. It provides functions for tr...
Iterable iOS SDK
The Iterable iOS SDK allows developers to integrate Iterable's marketing automation features into native iOS applications built with Swift or Objective-C. It supports push notif...
Iterable Android SDK
The Iterable Android SDK provides native integration between Android applications and the Iterable marketing automation platform. It supports push notifications, in-app messages...
Iterable React Native SDK
The Iterable React Native SDK enables developers to integrate Iterable's marketing automation capabilities into cross-platform mobile applications built with React Native. It wr...
Iterable Campaigns API
Create, retrieve, and manage marketing campaigns. Access campaign metrics and trigger campaign sends.
Iterable Catalogs API
Manage product catalogs and catalog items used for personalization and recommendation in campaigns.
Iterable Channels API
Retrieve and manage messaging channels and message types used for organizing campaigns and templates.
Iterable Commerce API
Track purchase events, update cart data, and manage commerce-related user activity for revenue attribution.
Iterable Email API
Send transactional emails and manage email-specific delivery settings.
Iterable Events API
Track custom events, retrieve event data for users, and manage event metadata used for segmentation and campaign triggering.
Iterable ExperimentMetrics API
Export experiment and A/B test metrics as CSV for analysis.
Iterable Experiments API
Retrieve experiment configurations and metrics for A/B tests running across campaigns.
Iterable InApp API
Manage in-app messages and retrieve in-app message content for mobile and web clients.
Iterable Lists API
Create and manage subscriber lists. Subscribe and unsubscribe users from lists. Retrieve list metadata and membership.
Iterable MessageTypes API
Manage message types that categorize the kinds of messages sent through channels.
Iterable Metadata API
Store and retrieve key-value metadata tables for use in personalization and campaign logic.
Iterable Push API
Send push notifications and manage push notification delivery settings and tokens.
Iterable SMS API
Send SMS messages and manage SMS-specific delivery settings.
Iterable Templates API
Manage email, push, SMS, and in-app message templates. Retrieve template content and metadata.
Iterable Users API
Manage user profiles, update user fields, bulk update users, get user data by email or userId, and delete users.
Iterable WebPush API
Send web push notifications and manage web push subscription tokens.
Iterable Workflows API
Trigger workflow enrollments and manage journey-based automation workflows.
Scroll within the panel for all 23 ·
Open Collections 2
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Iterable Export API
OPEN COLLECTIONIterable REST API
OPEN COLLECTIONGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Iterable GraphQL API
Iterable is a cross-channel marketing automation platform. The API covers user management, event tracking, email/SMS/push campaigns, workflows, A/B testing, audience segmentatio...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Iterable Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Iterable Finops
FINOPSFeatures 16
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Scroll within the panel for all 16 ·
Event Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Iterable System Webhooks
Iterable system webhooks send real-time event data from an Iterable project to external systems via HTTP POST requests whenever specified events occur. System webhooks can be co...
ASYNCAPISemantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Iterable Context
JSON-LDSpectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Iterable API Rules
SPECTRALIterable API Rules
SPECTRALJSON Schema 17
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Iterable Campaign
JSON SCHEMACampaignCreateRequest
JSON SCHEMAChannel
JSON SCHEMAIterable Commerce Item
JSON SCHEMACommerceItem
JSON SCHEMAEmailTemplate
JSON SCHEMAEmailTemplateUpdate
JSON SCHEMAErrorResponse
JSON SCHEMAIterable Event
JSON SCHEMAExportedEvent
JSON SCHEMAIterableResponse
JSON SCHEMAList
JSON SCHEMAPurchaseRequest
JSON SCHEMATrackEventRequest
JSON SCHEMAIterable User
JSON SCHEMAUserResponse
JSON SCHEMAUserUpdateRequest
JSON SCHEMAScroll within the panel for all 17 ·
JSON Structure 1
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Iterable Structure
JSON STRUCTURESecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Iterable — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 1
Portal, sign-up, and the first successful call
Documentation 6
Reference material describing how the API behaves
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 1
Pagination, idempotency, versioning, errors, and events
Access & Security 3
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
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