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Iterable

Iterable is an AI customer engagement platform that powers unified cross-channel marketing experiences and empowers marketers to create, optimize, and measure relevant interactions across email, push, SMS, in-app, and web channels. Their developer platform provides REST APIs, export APIs, AsyncAPI webhooks, and native SDKs for web, iOS, Android, and React Native.

agent ready

Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.

Kin Score

API Evangelist profiles Iterable the way a machine reads it — 71 machine-readable artifacts across 23 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Iterable scores 61.7/100 (strong), with a separate agent-readiness read of 54/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 61.7/100 · strong
Contract Quality 18.8 / 25
Developer Ergonomics 5.2 / 20
Commercial Clarity 16.3 / 20
Operational Transparency 4.1 / 13
Governance 7.3 / 12
Discoverability 10.0 / 10
Agent readiness — 54/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Iterable

Each block below is one kind of artifact we hold for Iterable. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 23

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Iterable Export API

The Iterable Export API enables developers to extract data from Iterable projects for analytics, reporting, and data warehousing purposes. It provides asynchronous export endpoi...

Iterable Web SDK

The Iterable Web SDK enables developers to integrate Iterable's marketing automation capabilities directly into JavaScript and Node.js applications. It provides functions for tr...

Iterable iOS SDK

The Iterable iOS SDK allows developers to integrate Iterable's marketing automation features into native iOS applications built with Swift or Objective-C. It supports push notif...

Iterable Android SDK

The Iterable Android SDK provides native integration between Android applications and the Iterable marketing automation platform. It supports push notifications, in-app messages...

Iterable React Native SDK

The Iterable React Native SDK enables developers to integrate Iterable's marketing automation capabilities into cross-platform mobile applications built with React Native. It wr...

Iterable Campaigns API

Create, retrieve, and manage marketing campaigns. Access campaign metrics and trigger campaign sends.

Iterable Catalogs API

Manage product catalogs and catalog items used for personalization and recommendation in campaigns.

Iterable Channels API

Retrieve and manage messaging channels and message types used for organizing campaigns and templates.

Iterable Commerce API

Track purchase events, update cart data, and manage commerce-related user activity for revenue attribution.

Iterable Email API

Send transactional emails and manage email-specific delivery settings.

Iterable Events API

Track custom events, retrieve event data for users, and manage event metadata used for segmentation and campaign triggering.

Iterable ExperimentMetrics API

Export experiment and A/B test metrics as CSV for analysis.

Iterable Experiments API

Retrieve experiment configurations and metrics for A/B tests running across campaigns.

Iterable InApp API

Manage in-app messages and retrieve in-app message content for mobile and web clients.

Iterable Lists API

Create and manage subscriber lists. Subscribe and unsubscribe users from lists. Retrieve list metadata and membership.

Iterable MessageTypes API

Manage message types that categorize the kinds of messages sent through channels.

Iterable Metadata API

Store and retrieve key-value metadata tables for use in personalization and campaign logic.

Iterable Push API

Send push notifications and manage push notification delivery settings and tokens.

Iterable SMS API

Send SMS messages and manage SMS-specific delivery settings.

Iterable Templates API

Manage email, push, SMS, and in-app message templates. Retrieve template content and metadata.

Iterable Users API

Manage user profiles, update user fields, bulk update users, get user data by email or userId, and delete users.

Iterable WebPush API

Send web push notifications and manage web push subscription tokens.

Iterable Workflows API

Trigger workflow enrollments and manage journey-based automation workflows.

Scroll within the panel for all 23 ·

Open Collections 2

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Iterable Export API

OPEN COLLECTION

Iterable REST API

OPEN COLLECTION

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Iterable GraphQL API

Iterable is a cross-channel marketing automation platform. The API covers user management, event tracking, email/SMS/push campaigns, workflows, A/B testing, audience segmentatio...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Iterable Rate Limits

3 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Features 16

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Growth: $3K-$5K/mo for 10K-50K MAUs
Premier: $6K-$15K/mo for 50K-200K MAUs
Enterprise: $20K+/mo for 200K+ MAUs
Multi-year + volume discounts
Email + Push + SMS + In-App + Web Push + Direct Mail channels
Workflow Studio for journey orchestration
AI Optimization for send-time and channel selection (Premier+)
REST API at api.iterable.com
Default 30 req/sec; bulk endpoints up to 1K events/req
OAuth + API keys (project-scoped)
Webhooks for events and campaign data
User profile and event tracking
Cross-channel campaigns
Smart Ingest for data lake/warehouse loading
Real-time event triggers
Iterable AI for content suggestions

Scroll within the panel for all 16 ·

Event Specifications 1

Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Iterable System Webhooks

Iterable system webhooks send real-time event data from an Iterable project to external systems via HTTP POST requests whenever specified events occur. System webhooks can be co...

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Iterable Context

0 classes · 8 properties

JSON-LD

Spectral Rules 2

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Iterable API Rules

8 rules · 1 errors · 6 warnings

SPECTRAL

Iterable API Rules

5 rules · 3 warnings

SPECTRAL

JSON Schema 17

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Iterable Campaign

15 properties

JSON SCHEMA

CampaignCreateRequest

6 properties

JSON SCHEMA

Channel

4 properties

JSON SCHEMA

Iterable Commerce Item

10 properties

JSON SCHEMA

CommerceItem

10 properties

JSON SCHEMA

EmailTemplate

11 properties

JSON SCHEMA

EmailTemplateUpdate

8 properties

JSON SCHEMA

ErrorResponse

2 properties

JSON SCHEMA

Iterable Event

7 properties

JSON SCHEMA

ExportedEvent

15 properties

JSON SCHEMA

IterableResponse

3 properties

JSON SCHEMA

List

5 properties

JSON SCHEMA

PurchaseRequest

7 properties

JSON SCHEMA

TrackEventRequest

7 properties

JSON SCHEMA

Iterable User

10 properties

JSON SCHEMA

UserResponse

1 properties

JSON SCHEMA

UserUpdateRequest

5 properties

JSON SCHEMA

Scroll within the panel for all 17 ·

JSON Structure 1

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Iterable Structure

0 properties

JSON STRUCTURE

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Iterable Authentication

apiKey · 1 scheme

SECURITY

Iterable Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Iterable Trust Center

SOC 2, ISO 27001, HIPAA, GDPR

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Iterable Agentic Access

48 operations · 25 acting

48 operations · 25 acting

AGENTIC

Resources

Every other property we hold for Iterable — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 1

Portal, sign-up, and the first successful call

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 1

Pagination, idempotency, versioning, errors, and events

Access & Security 3

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

← All providers · Data indexed from github.com/api-evangelist/iterable · machine-readable index on apis.io