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Iterable

Iterable is an AI customer engagement platform that powers unified cross-channel marketing experiences and empowers marketers to create, optimize, and measure relevant interactions across email, push, SMS, in-app, and web channels. Their developer platform provides REST APIs, export APIs, AsyncAPI webhooks, and native SDKs for web, iOS, Android, and React Native.

agent ready

Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.

Kin Score

API Evangelist profiles Iterable the way a machine reads it — 117 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Iterable scores 73.0/100 (exemplar), with a separate agent-readiness read of 35/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Composite quality — 73.0/100 · exemplar
Contract Quality 17.2 / 25
Access Clarity 13.2 / 20
Discoverability 7.6 / 10
Iterable Kin Score — API readiness rating by API Evangelist

Put this on your own site. The badge is drawn live from Iterable's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.

<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/iterable/"
   title="Iterable on API Evangelist — API profile and Kin Score">
  <img src="https://apis.io/badge/iterable.svg"
       alt="Iterable Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>

More shapes, themes and sizes → · Score as JSON · How badges work

How we profile Iterable

Each block below is one kind of artifact we hold for Iterable. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 30

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Iterable Export API

The Iterable Export API enables developers to extract data from Iterable projects for analytics, reporting, and data warehousing purposes. It provides asynchronous export endpoi...

Iterable Web SDK

The Iterable Web SDK enables developers to integrate Iterable's marketing automation capabilities directly into JavaScript and Node.js applications. It provides functions for tr...

Iterable iOS SDK

The Iterable iOS SDK allows developers to integrate Iterable's marketing automation features into native iOS applications built with Swift or Objective-C. It supports push notif...

Iterable Android SDK

The Iterable Android SDK provides native integration between Android applications and the Iterable marketing automation platform. It supports push notifications, in-app messages...

Iterable React Native SDK

The Iterable React Native SDK enables developers to integrate Iterable's marketing automation capabilities into cross-platform mobile applications built with React Native. It wr...

Iterable Campaigns API

Create, retrieve, and manage marketing campaigns. Access campaign metrics and trigger campaign sends.

Iterable Catalogs API

Manage product catalogs and catalog items used for personalization and recommendation in campaigns.

Iterable Channels API

Retrieve and manage messaging channels and message types used for organizing campaigns and templates.

Iterable Commerce API

Track purchase events, update cart data, and manage commerce-related user activity for revenue attribution.

Iterable Email API

Send transactional emails and manage email-specific delivery settings.

Iterable Events API

Track custom events, retrieve event data for users, and manage event metadata used for segmentation and campaign triggering.

Iterable Experiments API

Retrieve experiment configurations and metrics for A/B tests running across campaigns.

Iterable InApp API

Manage in-app messages and retrieve in-app message content for mobile and web clients.

Iterable Lists API

Create and manage subscriber lists. Subscribe and unsubscribe users from lists. Retrieve list metadata and membership.

Iterable MessageTypes API

Manage message types that categorize the kinds of messages sent through channels.

Iterable Metadata API

Store and retrieve key-value metadata tables for use in personalization and campaign logic.

Iterable Push API

Send push notifications and manage push notification delivery settings and tokens.

Iterable SMS API

Send SMS messages and manage SMS-specific delivery settings.

Iterable Templates API

Manage email, push, SMS, and in-app message templates. Retrieve template content and metadata.

Iterable Users API

Manage user profiles, update user fields, bulk update users, get user data by email or userId, and delete users.

Iterable WebPush API

Send web push notifications and manage web push subscription tokens.

Iterable Workflows API

Trigger workflow enrollments and manage journey-based automation workflows.

Iterable Embedded Messaging API

The Embedded Messaging API from Iterable — 1 operation(s) for embedded messaging.

Iterable In App API

The In-app API from Iterable — 4 operation(s) for in-app.

Iterable In App Web API

The In-app-web API from Iterable — 1 operation(s) for in-app-web.

Iterable Snippets API

The snippets API from Iterable — 2 operation(s) for snippets.

Iterable Subscriptions API

The subscriptions API from Iterable — 4 operation(s) for subscriptions.

Iterable Verify API

The Verify API from Iterable — 2 operation(s) for verify.

Iterable Webhooks API

The webhooks API from Iterable — 1 operation(s) for webhooks.

Iterable Whats App API

The WhatsApp API from Iterable — 2 operation(s) for whatsapp.

Scroll within the panel for all 30 ·

Postman Collections 19

A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.

Ready-to-run Postman collections for exercising this provider's APIs.

Scroll within the panel for all 19 ·

Open Collections 21

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Scroll within the panel for all 21 ·

MCP Servers 1

Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.

Model Context Protocol servers that expose these APIs to AI agents.

Iterable MCP Server (@iterable/mcp, local stdio)

Iterable publishes a first-party MCP server as the npm package @iterable/mcp (repo github.com/Iterable/mcp-server). It is a LOCAL STDIO server: a developer installs and runs it ...

MCP SERVER

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Iterable GraphQL API

Iterable is a cross-channel marketing automation platform. The API covers user management, event tracking, email/SMS/push campaigns, workflows, A/B testing, audience segmentatio...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Iterable Rate Limits

54 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Features 16

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Growth: $3K-$5K/mo for 10K-50K MAUs
Premier: $6K-$15K/mo for 50K-200K MAUs
Enterprise: $20K+/mo for 200K+ MAUs
Multi-year + volume discounts
Email + Push + SMS + In-App + Web Push + Direct Mail channels
Workflow Studio for journey orchestration
AI Optimization for send-time and channel selection (Premier+)
REST API at api.iterable.com
Default 30 req/sec; bulk endpoints up to 1K events/req
OAuth + API keys (project-scoped)
Webhooks for events and campaign data
User profile and event tracking
Cross-channel campaigns
Smart Ingest for data lake/warehouse loading
Real-time event triggers
Iterable AI for content suggestions

Scroll within the panel for all 16 ·

Event Specifications 1

Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Iterable System Webhooks

Iterable system webhooks send real-time event data from an Iterable project to external systems via HTTP POST requests whenever specified events occur. System webhooks can be co...

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Iterable Context

0 classes · 8 properties

JSON-LD

Spectral Rules 2

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Iterable API Rules

8 rules · 1 errors · 6 warnings

SPECTRAL

Iterable API Rules

5 rules · 3 warnings

SPECTRAL

JSON Schema 17

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Iterable Campaign

15 properties

JSON SCHEMA

CampaignCreateRequest

6 properties

JSON SCHEMA

Channel

4 properties

JSON SCHEMA

Iterable Commerce Item

10 properties

JSON SCHEMA

CommerceItem

10 properties

JSON SCHEMA

EmailTemplate

11 properties

JSON SCHEMA

EmailTemplateUpdate

8 properties

JSON SCHEMA

ErrorResponse

2 properties

JSON SCHEMA

Iterable Event

7 properties

JSON SCHEMA

ExportedEvent

15 properties

JSON SCHEMA

IterableResponse

3 properties

JSON SCHEMA

List

5 properties

JSON SCHEMA

PurchaseRequest

7 properties

JSON SCHEMA

TrackEventRequest

7 properties

JSON SCHEMA

Iterable User

10 properties

JSON SCHEMA

UserResponse

1 properties

JSON SCHEMA

UserUpdateRequest

5 properties

JSON SCHEMA

Scroll within the panel for all 17 ·

JSON Structure 1

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Iterable Structure

0 properties

JSON STRUCTURE

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Iterable Authentication

apiKey · 2 schemes

SECURITY

Iterable Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Iterable Trust Center

SOC 2, ISO 27001, HIPAA, GDPR

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Iterable Agentic Access

48 operations · 25 acting

48 operations · 25 acting

AGENTIC

Resources

Every other property we hold for Iterable — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 3

Portal, sign-up, and the first successful call

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

Commercial 2

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

Other 2

Properties that don't map to a standard resource type

← All providers · Data indexed from github.com/api-evangelist/iterable · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of Iterable, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

info@apievangelist.com · Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.