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Leanplum

Leanplum is a mobile marketing and multichannel customer engagement platform offering push notifications, in-app and email messaging, behavioral event tracking and analytics, A/B testing, and remotely configurable content variables. Leanplum was acquired by CleverTap in 2022 and now operates as "Leanplum by CleverTap"; the brand and its documented REST API remain active while customers are migrated onto the CleverTap platform (CleverTap has wrapped its own methods behind the Leanplum API surface to smooth that transition). All API requests are made to https://api.leanplum.com/api and authenticated with an appId plus an operation-specific clientKey (production, development, data export, or content read-only).

agent aware

Limited machine-readable signal and partial portal coverage — documentation a human can read, but little a machine or agent can consume without scraping.

Kin Score

API Evangelist profiles Leanplum the way a machine reads it — 13 machine-readable artifacts across 7 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Leanplum scores 34.4/100 (thin), with a separate agent-readiness read of 39/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 34.4/100 · thin
Contract Quality 12.1 / 25
Developer Ergonomics 1.7 / 20
Commercial Clarity 5.8 / 20
Operational Transparency 4.8 / 13
Governance 0.0 / 12
Discoverability 10.0 / 10
Agent readiness — 39/100 · agent aware
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 0 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Leanplum

Each block below is one kind of artifact we hold for Leanplum. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 7

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Leanplum A/B Tests API

The A/B Tests API from Leanplum — 3 operation(s) for a/b tests.

Leanplum Content & Variables API

The Content & Variables API from Leanplum — 3 operation(s) for content & variables.

Leanplum Data Export API

The Data Export API from Leanplum — 5 operation(s) for data export.

Leanplum Events & Tracking API

The Events & Tracking API from Leanplum — 7 operation(s) for events & tracking.

Leanplum Messaging API

The Messaging API from Leanplum — 3 operation(s) for messaging.

Leanplum Postbacks & Batch API

The Postbacks & Batch API from Leanplum — 2 operation(s) for postbacks & batch.

Leanplum User & Device Attributes API

The User & Device Attributes API from Leanplum — 4 operation(s) for user & device attributes.

Scroll within the panel for all 7 ·

Open Collections 1

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Leanplum API

OPEN COLLECTION

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Leanplum Rate Limits

4 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Security Posture 1

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Leanplum Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Leanplum Agentic Access

27 operations · 15 acting · 1 human-in-the-loop

27 operations · 15 acting

AGENTIC

Resources

Every other property we hold for Leanplum — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Documentation 1

Reference material describing how the API behaves

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Build 1

SDKs, sample code, and the tooling you integrate with

Access & Security 1

Authentication, authorization, and security posture

Operate 1

Status, limits, changes, and where to get help

Commercial 2

Pricing, plans, and the legal terms of use

Company 2

The organization behind the API

← All providers · Data indexed from github.com/api-evangelist/leanplum · machine-readable index on apis.io