Lytics
Lytics is a customer data platform (CDP) that provides two concurrent REST APIs for managing unified user profiles, behavioral audiences, content affinity scoring, campaign flows, and real-time personalization. The v2 API (886 paths / 1,331 operations) covers accounts, authorizations, connections, schema and identity configuration, data models, streams, jobs and ML models; the v1 API still owns data collection, personalization, entity lookup and content classification. Lytics ingests data from 100+ sources, builds predictive audiences, and activates them across advertising networks, email providers, data warehouses and on-site personalization. Lytics joined Contentstack in January 2025.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Lytics the way a machine reads it — 54 machine-readable artifacts across 2 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Lytics scores 64.7/100 (strong), with a separate agent-readiness read of 41/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
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</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Lytics
Each block below is one kind of artifact we hold for Lytics. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 34
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Lytics Account API
Account related resources of the *Lytics API*. The Account resource describes an account. An account can be a *Master* account, which means that it is a billing account. Master ...
Lytics Account Settings API
Account Settings describe features/settings for a Lytics account.
Lytics Auth API
API for creation or storage of auth tokens. Most of these tokens are created from the Integrations/Imports setup for Lytics integrations. Additionally, api tokens can be created...
Lytics Auths API
Create and manage credentials and access to external systems.
Lytics Catalog API
Catalog exposes info about the schema of the data in Lytics. * **Entities** are Object Types, the primary one being a *User* although most accounts also have *Content* and *Camp...
Lytics Connections API
Create and manage connections to external data sources.
Lytics Content API
Content APIs for Lytics Content Affinity Engine, allow for adding content into lytics, getting lists of content, and understanding the content and content-topics. **Content Clas...
Lytics Data Models API
Create and manage data models and their record stores.
Lytics Data Upload API
APIs for collecting or uploading data. There are two main APIs, one for uploading Large files (bulk, millions of records) and another for sending real-time, or slightly batched ...
Lytics Experience API
API for creating and managing Experiences as well as all related and/or dependent models such as but not limited to Groups, Templates, Candidates, etc.
Lytics Flows API
Create and manage flows that orchestrate multi-step audience journeys.
Lytics Jobs API
Create and manage data import and export jobs.
Lytics Metric API
The Metric API provides access to a variety of metrics that are recorded in the Lytics platform. With this API, you can access segment-size metrics, events received per-hour, as...
Lytics Metrics API
Query time series metrics for segments, streams, experiences, and other Lytics resources.
Lytics ML Models API
The ML Models API from Lytics — 3 operation(s) for ml models.
Lytics Personalization API
Entity API, ie Personalization or Profile API. Retrieve attributes and segments an entity (most likely a user) is a member of. The *Entity* is a *User* most likely, but since Ly...
Lytics Profiles API
Get and delete user profiles.
Lytics Provider API
Provider is a 3rd party Lytics Integrates with (Mailchimp, Optimizely, Mixpanel, Facebook etc)
Lytics Query API
Schema management api to add/edit queries and user-fields. Lytics Query Language ============================= The Lytics Query Language is used to define the transformation of ...
Lytics Reports API
Create and manage reports.
Lytics Schema API
Manage how data sources populate profile fields.
Lytics Segment API
Segments are named, logical expressions of users. These segments may logically be built using other segments as well. The segment api provides a list of segments built by both t...
Lytics Segment Collection API
Segment Collections are grouped/named lists of segments. Segments that participate in a collection such as **Goals** are related. The Lytics App ui has one predefined collection...
Lytics Segment ML API
SegmentML provides a framework for building custom machine learning models directly in Lytics. Lytics SegmentML models are self-training, continuously-updating and real-time. Se...
Lytics Segments API
Create and manage audience segments.
Lytics Stream API
API for creating stream models. A stream is the same as a [data stream](https://learn.lytics.com/product-docs/data-management/using-data-streams#what-are-data-streams? ) and is ...
Lytics Streams API
Get metrics and events for data streams in your Lytics account.
Lytics Subscription API
**BETA API** Subscriptions are queries into real-time events in Lytics, most commonly listening to a list of users entering/leaving segments ie _triggers_. **Common Use Cases** ...
Lytics System API
Manage Lytics system users and their access to data and resources.
Lytics System Events API
Get internal Lytics system events. These events are generally related to internal changes to state of an account. Common changes are CRUD Operations (Create, Update, Delete) of ...
Lytics Templates API
Create, manage, and test templates.
Lytics User API
Info about Administrative Lytics account users * Lytics users are unique across accounts * They get *invited* to have access to your account
Lytics Work API
Work is an *integration* unit, typically for imports and exports. Most run continually, while some run to completion. You generally would only use it through the Webadmin Integr...
Lytics Workflow API
Workflow is a specification for a work unit
Scroll within the panel for all 34 ·
Open Collections 3
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Lytics Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Lytics Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Lytics Finops
FINOPSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Lytics Webhooks
ASYNCAPISemantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Lytics Context
JSON-LDSpectral Rules 1
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Lytics API Rules
SPECTRALJSON Schema 3
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Examples 4
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Security Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Lytics — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 6
Reference material describing how the API behaves
Agent Surfaces 3
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 10
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 10 ·
Build 11
SDKs, sample code, and the tooling you integrate with
Scroll within the panel for all 11 ·
Access & Security 4
Authentication, authorization, and security posture
Operate 5
Status, limits, changes, and where to get help
Commercial 5
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 4
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/lytics · machine-readable index on apis.io
This is an independent, third-party profile of Lytics, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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