Marketo
Marketo, an Adobe company, develops and sells B2B marketing automation software for account-based marketing, lead management, email marketing and campaign execution. Adobe Marketo Engage publishes five machine-readable specifications covering 367 REST operations across five surfaces — a Lead Database API for person records, activity and change feeds, companies, opportunities, custom objects, static lists, smart campaigns and bulk import/export; an Asset API for emails, landing pages, forms, templates, snippets and segments; a User Management API for users, roles and workspaces; an Identity endpoint issuing two-legged OAuth 2.0 client-credentials tokens; and an asynchronous Data Ingestion API on a separate Adobe-hosted domain. The base URL is per-subscription (https://{munchkinId}.mktorest.com), authorization is role-permission rather than OAuth-scope based, and most failures — including rate-limit and quota exhaustion — are returned inside an HTTP 200 body.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Marketo the way a machine reads it — 122 machine-readable artifacts across 6 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Marketo scores 56.3/100 (strong), with a separate agent-readiness read of 32/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Put this on your own site. The badge is drawn live from Marketo's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/marketo/"
title="Marketo on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/marketo.svg"
alt="Marketo Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>
[](https://providers.apievangelist.com/providers/marketo/)
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/marketo/"
title="Marketo on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/marketo/card.svg"
alt="Marketo Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>
More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Marketo
Each block below is one kind of artifact we hold for Marketo. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 45
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Marketo Campaigns API
The Campaigns API from Marketo — 7 operation(s) for campaigns.
Marketo Channels API
Channel Controller
Marketo Email Templates API
The Email Templates API from Marketo — 10 operation(s) for email templates.
Marketo Emails API
Email Controller
Marketo File Contents API
The File Contents API from Marketo — 1 operation(s) for file contents.
Marketo Files API
File Controller
Marketo Folders API
Folder Controller
Marketo Form Fields API
The Form Fields API from Marketo — 9 operation(s) for form fields.
Marketo Forms API
Form Controller
Marketo Landing Page Content API
The Landing Page Content API from Marketo — 4 operation(s) for landing page content.
Marketo Landing Page Redirect Rules API
The Landing Page Redirect Rules API from Marketo — 4 operation(s) for landing page redirect rules.
Marketo Landing Page Templates API
The Landing Page Templates API from Marketo — 9 operation(s) for landing page templates.
Marketo Landing Pages API
The Landing Pages API from Marketo — 11 operation(s) for landing pages.
Marketo Programs API
Program Controller
Marketo Segments API
Segment Controller
Marketo Smart Campaigns API
The Smart Campaigns API from Marketo — 8 operation(s) for smart campaigns.
Marketo Smart Lists API
The Smart Lists API from Marketo — 4 operation(s) for smart lists.
Marketo Snippets API
Snippet Controller
Marketo Static Lists API
The Static Lists API from Marketo — 3 operation(s) for static lists.
Marketo Tokens API
Token Controller
Marketo Activities API
Activities Controller
Marketo Bulk Export Activities API
Bulk Export Activities Controller
Marketo Bulk Export Custom Objects API
Bulk Export Custom Objects Controller
Marketo Bulk Export Leads API
Bulk Export Leads Controller
Marketo Bulk Export Program Members API
Bulk Export Program Members Controller
Marketo Bulk Import Custom Objects API
Bulk Import Custom Objects Controller
Marketo Bulk Import Leads API
Bulk Import Leads Controller
Marketo Bulk Import Program Members API
Bulk Import Program Members Controller
Marketo Companies API
Sync company records (createOnly, updateOnly, or createOrUpdate)
Marketo Custom Objects API
Upsert (insert or update) custom object records
Marketo Email Templates (New) API
API endpoints for managing email templates created with the new Email Designer in Marketo Engage.
Marketo Emails (New) API
API endpoints for managing emails created with the new Email Designer in Marketo Engage.
Marketo Fragments (New) API
API endpoints for managing fragments created with the new Email Designer in Marketo Engage.
Marketo Identity API
Identity Controller
Marketo Leads API
Leads Controller
Marketo Lists API
Add leads to or remove leads from static lists
Marketo Named Account Lists API
Named Account Lists Controller
Marketo Named Accounts API
Named Accounts Controller
Marketo Opportunities API
Opportunities Controller
Marketo Persons API
Upsert (insert or update) person/lead records
Marketo Program Members API
Sync program member status or delete (remove) members from programs
Marketo Sales Persons API
Sales Persons Controller
Marketo Tags API
Tag Controller
Marketo Usage API
Stats Controller
Marketo User Management API
Marketo Engage provides a set of User Management endpoints allow you to perform CRUD operations on user records in Marketo.
Scroll within the panel for all 45 ·
Open Collections 66
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
API Collection
OPEN COLLECTIONMarketo Engage Rest Approve API
OPEN COLLECTIONMarketo Engage Rest Approve Assets API
OPEN COLLECTIONMarketo Engage Rest Approve Campaigns API
OPEN COLLECTIONMarketo Engage Rest Approve Cc API
OPEN COLLECTIONMarketo Engage Rest Approve Channel API
OPEN COLLECTIONMarketo Engage Rest Approve Channels API
OPEN COLLECTIONMarketo Engage Rest Approve Clone.json API
OPEN COLLECTIONMarketo Engage Rest Approve Content API
OPEN COLLECTIONMarketo Engage Rest Approve Content.json API
OPEN COLLECTIONMarketo Engage Rest Approve Delete.json API
OPEN COLLECTIONMarketo Engage Rest Approve Discard API
OPEN COLLECTIONMarketo Engage Rest Approve Dynamic API
OPEN COLLECTIONMarketo Engage Rest Approve Email API
OPEN COLLECTIONMarketo Engage Rest Approve Email Templates API
OPEN COLLECTIONMarketo Engage Rest Approve Emails API
OPEN COLLECTIONMarketo Engage Rest API
OPEN COLLECTIONMarketo Engage Rest Approve Field API
OPEN COLLECTIONMarketo Engage Rest Approve Fields API
OPEN COLLECTIONMarketo Engage Rest Approve File API
OPEN COLLECTIONMarketo Engage Rest Approve File Contents API
OPEN COLLECTIONMarketo Engage Rest Approve Files API
OPEN COLLECTIONMarketo Engage Rest Approve Folder API
OPEN COLLECTIONMarketo Engage Rest Approve Folders API
OPEN COLLECTIONMarketo Engage Rest Approve Form API
OPEN COLLECTIONMarketo Engage Rest Approve Form Fields API
OPEN COLLECTIONMarketo Engage Rest Approve Forms API
OPEN COLLECTIONMarketo Engage Rest Approve Full API
OPEN COLLECTIONMarketo Engage Rest Approve Id API
OPEN COLLECTIONMarketo Engage Rest Approve .Json API
OPEN COLLECTIONMarketo Engage Rest Approve Landing API
OPEN COLLECTIONMarketo Engage Rest Approve Landing Page Content API
OPEN COLLECTIONMarketo Engage Rest Approve Landing Page Redirect Rules API
OPEN COLLECTIONMarketo Engage Rest Approve Landing Page Templates API
OPEN COLLECTIONMarketo Engage Rest Approve Landing Pages API
OPEN COLLECTIONMarketo Engage Rest Approve Member API
OPEN COLLECTIONMarketo Engage Rest Approve Modules API
OPEN COLLECTIONMarketo Engage Rest Approve Name API
OPEN COLLECTIONMarketo Engage Rest Approve Name.json API
OPEN COLLECTIONMarketo Engage Rest Approve Page API
OPEN COLLECTIONMarketo Engage Rest Approve Program API
OPEN COLLECTIONMarketo Engage Rest Approve Programs API
OPEN COLLECTIONMarketo Engage Rest Approve Redirect API
OPEN COLLECTIONMarketo Engage Approve Rest API
OPEN COLLECTIONMarketo Engage Rest Approve Rules API
OPEN COLLECTIONMarketo Engage Rest Approve Segments API
OPEN COLLECTIONMarketo Engage Rest Approve Segments.json API
OPEN COLLECTIONMarketo Engage Rest Approve Send API
OPEN COLLECTIONMarketo Engage Rest Approve Set API
OPEN COLLECTIONMarketo Engage Rest Approve Smart API
OPEN COLLECTIONMarketo Engage Rest Approve Smart Campaigns API
OPEN COLLECTIONMarketo Engage Rest Approve Smart Lists API
OPEN COLLECTIONMarketo Engage Rest Approve Snippets API
OPEN COLLECTIONMarketo Engage Rest Approve Static API
OPEN COLLECTIONMarketo Engage Rest Approve Static Lists API
OPEN COLLECTIONMarketo Engage Rest Approve Submit API
OPEN COLLECTIONMarketo Engage Rest Approve Template API
OPEN COLLECTIONMarketo Engage Rest Approve Templates API
OPEN COLLECTIONMarketo Engage Rest Approve Text.json API
OPEN COLLECTIONMarketo Engage Rest Approve Thank API
OPEN COLLECTIONMarketo Engage Rest Approve Tokens API
OPEN COLLECTIONMarketo Engage Rest Approve Type API
OPEN COLLECTIONMarketo Engage Rest Approve Unapprove.json API
OPEN COLLECTIONMarketo Engage Rest Approve Used API
OPEN COLLECTIONMarketo Engage Rest Approve Variable API
OPEN COLLECTIONMarketo Engage Rest Approve Variables API
OPEN COLLECTIONScroll within the panel for all 66 ·
GraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Marketo (Adobe) GraphQL Schema
Marketo Engage is Adobe's marketing automation platform offering programmatic access to leads, programs, campaigns, assets, lists, and bulk import/export via a REST API. This co...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Marketo Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Marketo Finops
FINOPSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Marketo Engage Events
AsyncAPI 2.6 description of the two event-shaped surfaces Marketo Engage (Adobe) exposes to integrators: 1. Outbound Webhooks fired from Smart Campaign "Call Webhook" flow steps...
ASYNCAPISpectral Rules 1
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Marketo API Rules
SPECTRALSecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Marketo — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 8
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 8 ·
Build 5
SDKs, sample code, and the tooling you integrate with
Access & Security 6
Authentication, authorization, and security posture
Operate 6
Status, limits, changes, and where to get help
Commercial 5
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 6
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/marketo · machine-readable index on apis.io
This is an independent, third-party profile of Marketo, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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