Marketo
Marketo, an Adobe company, develops and sells marketing automation software for account-based marketing and other marketing services and products, including SEO and content creation. Marketo Engage exposes a REST API for programmatic access to leads, programs, campaigns, assets, lists, and bulk import/export.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles Marketo the way a machine reads it — 73 machine-readable artifacts across 64 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Marketo scores 49.7/100 (developing), with a separate agent-readiness read of 44/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Marketo
Each block below is one kind of artifact we hold for Marketo. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 64
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Marketo Approve API
The Approve API from Marketo — 6 operation(s) for approve.
Marketo Assets API
The Assets API from Marketo — 133 operation(s) for assets.
Marketo Campaigns API
The Campaigns API from Marketo — 7 operation(s) for campaigns.
Marketo Cc API
The Cc API from Marketo — 1 operation(s) for cc.
Marketo Channel API
The Channel API from Marketo — 1 operation(s) for channel.
Marketo Channels API
Channel Controller
Marketo Clone.json API
The Clone.json API from Marketo — 1 operation(s) for clone.json.
Marketo Content API
The Content API from Marketo — 12 operation(s) for content.
Marketo Content.json API
The Content.json API from Marketo — 1 operation(s) for content.json.
Marketo Delete.json API
The Delete.json API from Marketo — 1 operation(s) for delete.json.
Marketo Discard API
The Discard API from Marketo — 6 operation(s) for discard.
Marketo Dynamic API
The Dynamic API from Marketo — 4 operation(s) for dynamic.
Marketo Email API
The Email API from Marketo — 31 operation(s) for email.
Marketo Email Templates API
The Email Templates API from Marketo — 10 operation(s) for email templates.
Marketo Emails API
Email Controller
Marketo Field API
The Field API from Marketo — 5 operation(s) for field.
Marketo Fields API
The Fields API from Marketo — 4 operation(s) for fields.
Marketo File API
The File API from Marketo — 3 operation(s) for file.
Marketo File Contents API
The File Contents API from Marketo — 1 operation(s) for file contents.
Marketo Files API
File Controller
Marketo Folder API
The Folder API from Marketo — 6 operation(s) for folder.
Marketo Folders API
Folder Controller
Marketo Form API
The Form API from Marketo — 19 operation(s) for form.
Marketo Form Fields API
The Form Fields API from Marketo — 9 operation(s) for form fields.
Marketo Forms API
Form Controller
Marketo Full API
The Full API from Marketo — 2 operation(s) for full.
Marketo Id API
The Id API from Marketo — 5 operation(s) for id.
Marketo .Json API
The .Json API from Marketo — 2 operation(s) for .json.
Marketo Landing API
The Landing API from Marketo — 25 operation(s) for landing.
Marketo Landing Page Content API
The Landing Page Content API from Marketo — 4 operation(s) for landing page content.
Marketo Landing Page Redirect Rules API
The Landing Page Redirect Rules API from Marketo — 4 operation(s) for landing page redirect rules.
Marketo Landing Page Templates API
The Landing Page Templates API from Marketo — 9 operation(s) for landing page templates.
Marketo Landing Pages API
The Landing Pages API from Marketo — 11 operation(s) for landing pages.
Marketo Member API
The Member API from Marketo — 1 operation(s) for member.
Marketo Modules API
The Modules API from Marketo — 4 operation(s) for modules.
Marketo Name API
The Name API from Marketo — 1 operation(s) for name.
Marketo Name.json API
The Name.json API from Marketo — 2 operation(s) for name.json.
Marketo Page API
The Page API from Marketo — 24 operation(s) for page.
Marketo Program API
The Program API from Marketo — 9 operation(s) for program.
Marketo Programs API
Program Controller
Marketo Redirect API
The Redirect API from Marketo — 3 operation(s) for redirect.
Marketo Rest API
The Rest API from Marketo — 133 operation(s) for rest.
Marketo Rules API
The Rules API from Marketo — 2 operation(s) for rules.
Marketo Segments API
Segment Controller
Marketo Segments.json API
The Segments.json API from Marketo — 1 operation(s) for segments.json.
Marketo Send API
The Send API from Marketo — 1 operation(s) for send.
Marketo Set API
The Set API from Marketo — 1 operation(s) for set.
Marketo Smart API
The Smart API from Marketo — 13 operation(s) for smart.
Marketo Smart Campaigns API
The Smart Campaigns API from Marketo — 8 operation(s) for smart campaigns.
Marketo Smart Lists API
The Smart Lists API from Marketo — 4 operation(s) for smart lists.
Marketo Snippets API
Snippet Controller
Marketo Static API
The Static API from Marketo — 4 operation(s) for static.
Marketo Static Lists API
The Static Lists API from Marketo — 3 operation(s) for static lists.
Marketo Submit API
The Submit API from Marketo — 1 operation(s) for submit.
Marketo Template API
The Template API from Marketo — 17 operation(s) for template.
Marketo Templates API
The Templates API from Marketo — 1 operation(s) for templates.
Marketo Text.json API
The Text.json API from Marketo — 1 operation(s) for text.json.
Marketo Thank API
The Thank API from Marketo — 1 operation(s) for thank.
Marketo Tokens API
Token Controller
Marketo Type API
The Type API from Marketo — 1 operation(s) for type.
Marketo Unapprove.json API
The Unapprove.json API from Marketo — 1 operation(s) for unapprove.json.
Marketo Used API
The Used API from Marketo — 2 operation(s) for used.
Marketo Variable API
The Variable API from Marketo — 2 operation(s) for variable.
Marketo Variables API
The Variables API from Marketo — 1 operation(s) for variables.
Scroll within the panel for all 64 ·
Open Collections 1
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Marketo Engage Rest API
OPEN COLLECTIONGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Marketo (Adobe) GraphQL Schema
Marketo Engage is Adobe's marketing automation platform offering programmatic access to leads, programs, campaigns, assets, lists, and bulk import/export via a REST API. This co...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Marketo Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Marketo Finops
FINOPSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Marketo Engage Events
AsyncAPI 2.6 description of the two event-shaped surfaces Marketo Engage (Adobe) exposes to integrators: 1. Outbound Webhooks fired from Smart Campaign "Call Webhook" flow steps...
ASYNCAPISpectral Rules 1
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Marketo API Rules
SPECTRALSecurity Posture 1
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Marketo — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 2
Portal, sign-up, and the first successful call
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 1
Pagination, idempotency, versioning, errors, and events
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 1
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/marketo · machine-readable index on apis.io