Need help with your APIs? I offer API discovery, governance & evangelism services. Explore services →
API Evangelist API Evangelist
Discovery
Learnings
Guidance
Toolbox
Alignment
API Evangelist LLC
Meta website screenshot

Meta

Collection of Meta (Facebook) platform APIs for social networking, messaging, advertising, content publishing, AI, and developer tools across Facebook, Instagram, WhatsApp, Threads, and Messenger.

agent native

Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.

Kin Score

API Evangelist profiles Meta the way a machine reads it — 63 machine-readable artifacts across 19 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Meta scores 71.4/100 (exemplar), with a separate agent-readiness read of 80/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 71.4/100 · exemplar
Contract Quality 14.4 / 25
Developer Ergonomics 18.7 / 20
Commercial Clarity 12.1 / 20
Operational Transparency 9.9 / 13
Governance 8.8 / 12
Discoverability 7.5 / 10
Agent readiness — 80/100 · agent native
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 12 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 8 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 6 / 6
Agent Skills 0 / 5
Well-Known Catalog 4 / 4
Consent & Bot Identity 3 / 3

How we profile Meta

Each block below is one kind of artifact we hold for Meta. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 19

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Instagram Graph API - User

Access Instagram user profiles, media, and account information for Business and Creator accounts via the Instagram Graph API.

Facebook Graph API - Page

Access and manage Facebook Page settings, content, posts, and metrics using the Graph API Page node.

Facebook Graph API - Post

Create, read, update, and delete posts on Facebook using the Graph API Post node.

Facebook Graph API - Group

Manage Facebook Groups including members, posts, and settings using the Graph API Group node.

Facebook Graph API - Event

Access and manage Facebook Events including details, attendees, and RSVPs using the Graph API Event node.

Facebook Marketing API

Create, manage, and optimize advertising campaigns across Facebook, Instagram, and Audience Network programmatically.

Meta Conversions API

Send web, app, and offline conversion events directly from your server to Meta for improved ad measurement and optimization.

Meta Ad Library API

Search and retrieve publicly visible ads across Meta platforms for transparency and research purposes via the ads_archive Graph API endpoint.

WhatsApp Cloud API

Send and receive messages, manage phone numbers, and build messaging experiences on WhatsApp using Meta's cloud-hosted API.

WhatsApp Business Management API

Manage WhatsApp Business accounts, phone numbers, message templates, and business profiles programmatically.

Messenger Platform API

Build messaging experiences on Facebook Messenger including chatbots, rich media messages, and customer service integrations.

Threads API

Create and manage content, retrieve profiles, and access insights on Meta's Threads social media platform.

Instagram Graph API - Content Publishing

Publish photos, videos, carousels, reels, and stories to Instagram Business and Creator accounts programmatically.

Instagram Messaging API

Send and receive messages on Instagram using the Messenger Platform, enabling customer service and automated messaging for Business accounts.

Meta Content Library API

Programmatic access to the full public content archive from Facebook, Instagram, and Threads for qualified academic and non-profit researchers.

Meta Llama API

Access Meta's Llama large language models including Llama 4 and Llama 3 family for building AI-powered applications via a hosted API.

Meta Custom Audiences API

Manage user membership in custom audiences

Meta Pages API

Page-related user operations

Meta Users API

Operations on the User node

Scroll within the panel for all 19 ·

Postman Collections 1

A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.

Ready-to-run Postman collections for exercising this provider's APIs.

Open Collections 1

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Meta Graph API - User

OPEN COLLECTION

Arazzo Workflows 13

Real integrations are rarely a single call. Arazzo describes the multi-step sequences — auth, then create, then confirm — so both a human and an agent can follow the choreography, not just the endpoints.

Multi-step API workflows described with the Arazzo specification.

Meta Add Current User To Audience

Resolve the authenticated user and add them to a custom audience.

ARAZZO

Meta Audit Current User

Resolve the current user, read their full profile node, then pull their feed.

ARAZZO

Meta Decommission User Account

Snapshot a user, remove them from a custom audience, then delete the test user.

ARAZZO

Meta Get Current User Feed

Resolve the current user from the access token and read their timeline feed.

ARAZZO

Meta Onboard User To Audience

Confirm a user exists, then add a hashed payload to a custom audience.

ARAZZO

Meta Provision Then Cleanup Test User

Configure a test user with an update, then delete the test user to clean up.

ARAZZO

Meta Read User Feed And Identity

Read a target user's feed and resolve the caller's own identity for context.

ARAZZO

Meta Read User Then Feed

Read a specific user's profile and then pull their timeline feed.

ARAZZO

Meta Refresh Audience Cohort

Resolve the caller, add a new cohort to an audience, then remove stale members.

ARAZZO

Meta Sync Custom Audience Membership

Add a fresh set of hashed users to a custom audience and remove a stale set.

ARAZZO

Meta Unblock And Add To Audience

Unblock a user from a page, then add them to a custom audience.

ARAZZO

Meta Update Current User Profile

Resolve the current user, update their profile, then read it back to confirm.

ARAZZO

Meta Verify And Update User

Read a user, branch on whether it exists, and apply an update when found.

ARAZZO

Scroll within the panel for all 13 ·

MCP Servers 1

Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.

Model Context Protocol servers that expose these APIs to AI agents.

meta-mcp.yml

MCP SERVER

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Meta Graph API — GraphQL Conceptual Schema

Meta's Graph API is a graph-traversal API modeled around nodes (objects), edges (connections between objects), and fields (properties of objects). While it does not expose a str...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Meta Plans Pricing

3 plans

PLANS

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Meta Rate Limits

2 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Meta Finops

FINOPS

Features 11

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Meta (Facebook + Instagram + WhatsApp + Threads): hundreds of services across Social + Messaging + Ads
Detailed pricing: see https://developers.facebook.com/docs/marketing-api
Service: Facebook Graph API
Service: Marketing API
Service: Instagram Graph API
Service: Instagram Basic Display API
Service: WhatsApp Business Platform / Cloud API
Service: Threads API
Service: Messenger Platform
Service: Workplace by Meta API (sunset)
Service: Meta Conversion API (server-side events)

Scroll within the panel for all 11 ·

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Meta Context

0 classes · 6 properties

JSON-LD

Spectral Rules 1

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Meta API Rules

5 rules · 4 warnings

SPECTRAL

JSON Schema 6

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Meta Marketing API Ad Campaign

24 properties

JSON SCHEMA

Meta Graph API Media

26 properties

JSON SCHEMA

Meta Messaging API Message

17 properties

JSON SCHEMA

Meta Graph API Page

32 properties

JSON SCHEMA

Meta Graph API Post

28 properties

JSON SCHEMA

Meta Graph API User

26 properties

JSON SCHEMA

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Meta Authentication

oauth2 · 1 scheme

SECURITY

Meta Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Meta Vulnerability Disclosure

security.txt · contact published

SECURITY

Scopes 1

OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.

OAuth scopes governing access to this provider's APIs.

Meta Scopes

15 scopes · implicit

15 scopes

SCOPES

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Meta Agentic Access

8 operations · 5 acting

8 operations · 5 acting

AGENTIC

Resources

Every other property we hold for Meta — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

Learn 1

Tutorials, courses, talks, and written guidance

Commercial 3

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

← All providers · Data indexed from github.com/api-evangelist/meta · machine-readable index on apis.io