Meta
Collection of Meta (Facebook) platform APIs for social networking, messaging, advertising, content publishing, AI, and developer tools across Facebook, Instagram, WhatsApp, Threads, and Messenger.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles Meta the way a machine reads it — 63 machine-readable artifacts across 19 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Meta scores 71.4/100 (exemplar), with a separate agent-readiness read of 80/100 (agent native). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
How we profile Meta
Each block below is one kind of artifact we hold for Meta. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 19
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Instagram Graph API - User
Access Instagram user profiles, media, and account information for Business and Creator accounts via the Instagram Graph API.
Facebook Graph API - Page
Access and manage Facebook Page settings, content, posts, and metrics using the Graph API Page node.
Facebook Graph API - Post
Create, read, update, and delete posts on Facebook using the Graph API Post node.
Facebook Graph API - Group
Manage Facebook Groups including members, posts, and settings using the Graph API Group node.
Facebook Graph API - Event
Access and manage Facebook Events including details, attendees, and RSVPs using the Graph API Event node.
Facebook Marketing API
Create, manage, and optimize advertising campaigns across Facebook, Instagram, and Audience Network programmatically.
Meta Conversions API
Send web, app, and offline conversion events directly from your server to Meta for improved ad measurement and optimization.
Meta Ad Library API
Search and retrieve publicly visible ads across Meta platforms for transparency and research purposes via the ads_archive Graph API endpoint.
WhatsApp Cloud API
Send and receive messages, manage phone numbers, and build messaging experiences on WhatsApp using Meta's cloud-hosted API.
WhatsApp Business Management API
Manage WhatsApp Business accounts, phone numbers, message templates, and business profiles programmatically.
Messenger Platform API
Build messaging experiences on Facebook Messenger including chatbots, rich media messages, and customer service integrations.
Threads API
Create and manage content, retrieve profiles, and access insights on Meta's Threads social media platform.
Instagram Graph API - Content Publishing
Publish photos, videos, carousels, reels, and stories to Instagram Business and Creator accounts programmatically.
Instagram Messaging API
Send and receive messages on Instagram using the Messenger Platform, enabling customer service and automated messaging for Business accounts.
Meta Content Library API
Programmatic access to the full public content archive from Facebook, Instagram, and Threads for qualified academic and non-profit researchers.
Meta Llama API
Access Meta's Llama large language models including Llama 4 and Llama 3 family for building AI-powered applications via a hosted API.
Meta Custom Audiences API
Manage user membership in custom audiences
Meta Pages API
Page-related user operations
Meta Users API
Operations on the User node
Scroll within the panel for all 19 ·
Postman Collections 1
A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.
Ready-to-run Postman collections for exercising this provider's APIs.
Meta Graph API - User
POSTMANOpen Collections 1
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Meta Graph API - User
OPEN COLLECTIONArazzo Workflows 13
Real integrations are rarely a single call. Arazzo describes the multi-step sequences — auth, then create, then confirm — so both a human and an agent can follow the choreography, not just the endpoints.
Multi-step API workflows described with the Arazzo specification.
Meta Add Current User To Audience
Resolve the authenticated user and add them to a custom audience.
ARAZZOMeta Audit Current User
Resolve the current user, read their full profile node, then pull their feed.
ARAZZOMeta Decommission User Account
Snapshot a user, remove them from a custom audience, then delete the test user.
ARAZZOMeta Get Current User Feed
Resolve the current user from the access token and read their timeline feed.
ARAZZOMeta Onboard User To Audience
Confirm a user exists, then add a hashed payload to a custom audience.
ARAZZOMeta Provision Then Cleanup Test User
Configure a test user with an update, then delete the test user to clean up.
ARAZZOMeta Read User Feed And Identity
Read a target user's feed and resolve the caller's own identity for context.
ARAZZOMeta Refresh Audience Cohort
Resolve the caller, add a new cohort to an audience, then remove stale members.
ARAZZOMeta Sync Custom Audience Membership
Add a fresh set of hashed users to a custom audience and remove a stale set.
ARAZZOMeta Unblock And Add To Audience
Unblock a user from a page, then add them to a custom audience.
ARAZZOMeta Update Current User Profile
Resolve the current user, update their profile, then read it back to confirm.
ARAZZOMeta Verify And Update User
Read a user, branch on whether it exists, and apply an update when found.
ARAZZOScroll within the panel for all 13 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
meta-mcp.yml
MCP SERVERGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Meta Graph API — GraphQL Conceptual Schema
Meta's Graph API is a graph-traversal API modeled around nodes (objects), edges (connections between objects), and fields (properties of objects). While it does not expose a str...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Meta Plans Pricing
PLANSRate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Meta Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Meta Finops
FINOPSFeatures 11
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Scroll within the panel for all 11 ·
Semantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Meta Context
JSON-LDSpectral Rules 1
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Meta API Rules
SPECTRALJSON Schema 6
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Meta Marketing API Ad Campaign
JSON SCHEMAMeta Graph API Media
JSON SCHEMAMeta Messaging API Message
JSON SCHEMAMeta Graph API Page
JSON SCHEMAMeta Graph API Post
JSON SCHEMAMeta Graph API User
JSON SCHEMASecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Meta — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 8
Reference material describing how the API behaves
Scroll within the panel for all 8 ·
Agent Surfaces 4
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 27
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 27 ·
Build 12
SDKs, sample code, and the tooling you integrate with
Scroll within the panel for all 12 ·
Access & Security 8
Authentication, authorization, and security posture
Scroll within the panel for all 8 ·
Learn 1
Tutorials, courses, talks, and written guidance
Operate 10
Status, limits, changes, and where to get help
Scroll within the panel for all 10 ·
Commercial 3
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
Other 6
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/meta · machine-readable index on apis.io