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Mixpanel

Mixpanel is a business analytics service company that tracks user interactions with web and mobile applications and provides tools for targeted communication with them.

agent aware

Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.

Kin Score

API Evangelist profiles Mixpanel the way a machine reads it — 160 machine-readable artifacts across 10 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Mixpanel scores 55.0/100 (strong), with a separate agent-readiness read of 28/100 (agent aware). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.

Kin Score Kin Score How this is scored →
scored 2026-09-08 · rubric v0.20.0
Mixpanel Kin Score — API readiness rating by API Evangelist

Put this on your own site. The badge is drawn live from Mixpanel's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.

<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/mixpanel/"
   title="Mixpanel on API Evangelist — API profile and Kin Score">
  <img src="https://apis.io/badge/mixpanel.svg"
       alt="Mixpanel Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>

More shapes, themes and sizes → · Score as JSON · How badges work

How we profile Mixpanel

Each block below is one kind of artifact we hold for Mixpanel. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 22

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Mixpanel Webhooks

Outbound webhook surfaces delivered by Mixpanel to customer-hosted HTTPS endpoints, covering Custom Alert notifications (fired from reports configured in Project Settings) and C...

Mixpanel Annotations API

Manage chart annotations for time-based markers

Mixpanel Cohorts API

Manage and query user cohorts

Mixpanel Connectors API

Manage warehouse data connections

Mixpanel Deletion API

Submit and check data deletion requests

Mixpanel Events API

Track and import event data

Mixpanel Export API

Export raw event data

Mixpanel Funnels API

Analyze conversion funnels

Mixpanel Group Profiles API

Manage group analytics profiles

Mixpanel Identity API

Manage user identity resolution and merging

Mixpanel Imports API

Manage and trigger warehouse import runs

Mixpanel Insights API

Query event data with aggregation and breakdowns

Mixpanel Lookup Tables API

Manage lookup tables for data enrichment

Mixpanel Pipeline Runs API

Monitor and manage pipeline execution runs

Mixpanel Pipelines API

Create and manage data export pipelines

Mixpanel Project Memberships API

Manage service account project access

Mixpanel Retention API

Query retention analysis data

Mixpanel Retrieval API

Submit and check data retrieval requests

Mixpanel Schemas API

Manage Lexicon schema definitions

Mixpanel Segmentation API

Query event segmentation data over time

Mixpanel Service Accounts API

Manage service accounts for API access

Mixpanel User Profiles API

Manage user profile properties

Scroll within the panel for all 22 ·

Postman Collections 10

A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.

Ready-to-run Postman collections for exercising this provider's APIs.

Scroll within the panel for all 10 ·

Open Collections 32

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

API Collection

OPEN COLLECTION

Mixpanel Annotations API

OPEN COLLECTION

Mixpanel Annotations API

OPEN COLLECTION

Mixpanel Event Export API

OPEN COLLECTION

Mixpanel Identity API

OPEN COLLECTION

Mixpanel Ingestion API

OPEN COLLECTION

Mixpanel Query API

OPEN COLLECTION

Scroll within the panel for all 32 ·

Arazzo Workflows 14

Real integrations are rarely a single call. Arazzo describes the multi-step sequences — auth, then create, then confirm — so both a human and an agent can follow the choreography, not just the endpoints.

Multi-step API workflows described with the Arazzo specification.

Mixpanel Cohort-Driven Segmentation

List project cohorts then segment an event filtered to a chosen cohort.

ARAZZO

Mixpanel Funnel Analysis and Annotate

Find a saved funnel, query its conversion data, and annotate the chart.

ARAZZO

Mixpanel GDPR Data Deletion Flow

Submit a GDPR/CCPA deletion request and poll its task status, branching on completion.

ARAZZO

Mixpanel GDPR Data Retrieval Flow

Submit a GDPR/CCPA retrieval request and poll for the download URL, branching on completion.

ARAZZO

Mixpanel Update Group Profile and Query Insights

Set properties on a group profile and then read insights for the project.

ARAZZO

Mixpanel Resolve Identity and Track

Link an anonymous ID to a known user, track an event, then segment that event.

ARAZZO

Mixpanel Import Events and Export Raw

Bulk-import historical events into Mixpanel and then export the raw events back out.

ARAZZO

Mixpanel Refresh Lookup Table and Track Enriched Event

Refresh a lookup table's CSV contents then track an event that references the join key.

ARAZZO

Mixpanel Numeric Metric Monitor and Annotate

Compute the sum and average of a numeric event property, then annotate the period.

ARAZZO

Mixpanel Update Profile and Query Engagement

Set a user's People profile and then query an engagement event for that activity.

ARAZZO

Mixpanel Annotate Release and Measure Retention

Mark a release on the timeline and then measure retention from that born event.

ARAZZO

Mixpanel Schema Governance and Verify

List event schemas, create or update a schema entry, then segment the governed event.

ARAZZO

Mixpanel Track Event and Segment

Send a live event to Mixpanel and then segment that event over a date range.

ARAZZO

Mixpanel Provision Warehouse Source and Trigger Import

Create a warehouse source connection, trigger an import run, and read the run history.

ARAZZO

Scroll within the panel for all 14 ·

MCP Servers 1

Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.

Model Context Protocol servers that expose these APIs to AI agents.

MCP Server

MCP SERVER

Agent Skills 9

An agent skill packages the how-to for driving these APIs from an assistant — the prompts, the sequence, the guardrails — so the knowledge to use the API travels with it.

Packaged agent skills for driving this provider's APIs from an AI assistant.

create-dashboard

AGENT SKILL

create-dashboard

AGENT SKILL

create-dashboard

AGENT SKILL

deep-research

AGENT SKILL

deep-research

AGENT SKILL

deep-research

AGENT SKILL

Scroll within the panel for all 9 ·

GraphQL 1

Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.

GraphQL schemas published by this provider.

Mixpanel GraphQL Schema

Conceptual GraphQL schema for the [Mixpanel](https://mixpanel.com) product analytics platform. Mixpanel provides a suite of REST APIs — Ingestion, Query, Engage, Export, Identit...

GRAPHQL

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Mixpanel Rate Limits

4 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Features 16

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Free: 1M events/mo, 5 saved reports, 10K replays
Growth: $0.28 per 1K events above 1M free, up to 20M
Enterprise: unlimited events, custom contract
Spark AI for natural-language queries (60 free/mo on Growth)
Ingestion API: ~2,000 events/sec/IP recommended
Batch import: 2,000 events per request
Query API: 60 queries/hr, 5 concurrent
Webhooks for cohort changes and signal alerts
OAuth 2.0 and project tokens / service accounts
Behavioral cohorts and funnel analysis
Web Experimentation
Session Replay across web and mobile
Lexicon for tracking plan governance
Group analytics for B2B accounts
Cohort Sync to ad platforms and CDPs
Data residency in EU/IN regions

Scroll within the panel for all 16 ·

Event Specifications 1

Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.

AsyncAPI definitions for this provider's event-driven and streaming APIs.

Mixpanel Webhooks

AsyncAPI 2.6 description of Mixpanel's outbound webhook surfaces. Mixpanel delivers two distinct, documented webhook event streams to customer-hosted HTTPS endpoints: 1. Alert W...

ASYNCAPI

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Mixpanel Context

0 classes · 10 properties

JSON-LD

Spectral Rules 2

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Mixpanel API Rules

8 rules · 1 errors · 7 warnings

SPECTRAL

Mixpanel API Rules

5 rules · 3 warnings

SPECTRAL

JSON Schema 43

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Annotation

5 properties

JSON SCHEMA

BigQueryConfig

3 properties

JSON SCHEMA

Cohort

5 properties

JSON SCHEMA

CreateAnnotationRequest

2 properties

JSON SCHEMA

CreatePipelineRequest

10 properties

JSON SCHEMA

CreateServiceAccountRequest

1 properties

JSON SCHEMA

CreateWarehouseSourceRequest

5 properties

JSON SCHEMA

ErrorResponse

5 properties

JSON SCHEMA

Mixpanel Event

2 properties

JSON SCHEMA

Mixpanel Funnel

4 properties

JSON SCHEMA

FunnelResponse

1 properties

JSON SCHEMA

FunnelStep

5 properties

JSON SCHEMA

FunnelSummary

2 properties

JSON SCHEMA

GCSConfig

3 properties

JSON SCHEMA

GroupUpdate

7 properties

JSON SCHEMA

IdentityResponse

2 properties

JSON SCHEMA

ImportResponse

3 properties

JSON SCHEMA

InsightsResponse

2 properties

JSON SCHEMA

LookupTable

6 properties

JSON SCHEMA

Pipeline

10 properties

JSON SCHEMA

PipelineRun

7 properties

JSON SCHEMA

PrivacyRequest

2 properties

JSON SCHEMA

ProfileUpdate

11 properties

JSON SCHEMA

ProjectMembership

3 properties

JSON SCHEMA

PropertySchema

4 properties

JSON SCHEMA

RetentionResponse

0 properties

JSON SCHEMA

S3Config

4 properties

JSON SCHEMA

SchemaDefinition

6 properties

JSON SCHEMA

SchemaEntry

6 properties

JSON SCHEMA

SegmentationResponse

1 properties

JSON SCHEMA

ServiceAccount

5 properties

JSON SCHEMA

ServiceAccountWithSecret

0 properties

JSON SCHEMA

SnowflakeConfig

6 properties

JSON SCHEMA

TableConfig

5 properties

JSON SCHEMA

TaskResponse

3 properties

JSON SCHEMA

TaskStatus

2 properties

JSON SCHEMA

TrackResponse

2 properties

JSON SCHEMA

UpdatePipelineRequest

4 properties

JSON SCHEMA

UpdateWarehouseSourceRequest

3 properties

JSON SCHEMA

Mixpanel User Profile

2 properties

JSON SCHEMA

WarehouseRun

6 properties

JSON SCHEMA

WarehouseSource

7 properties

JSON SCHEMA

WarehouseTable

4 properties

JSON SCHEMA

Scroll within the panel for all 43 ·

JSON Structure 1

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Mixpanel Structure

0 properties

JSON STRUCTURE

Security Posture 3

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Mixpanel Authentication

apiKey/http · 3 schemes

SECURITY

Mixpanel Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Mixpanel Vulnerability Disclosure

Hackerone · security.txt · contact published

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Mixpanel Agentic Access

54 operations · 30 acting

54 operations · 30 acting

AGENTIC

Resources

Every other property we hold for Mixpanel — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 4

Portal, sign-up, and the first successful call

Documentation 3

Reference material describing how the API behaves

Agent Surfaces 4

MCP servers, agent skills, and machine-readable catalogs

Build 3

SDKs, sample code, and the tooling you integrate with

Commercial 3

Pricing, plans, and the legal terms of use

Company 3

The organization behind the API

← All providers · Data indexed from github.com/api-evangelist/mixpanel · machine-readable index on apis.io

Where this information came from

This is an independent, third-party profile of Mixpanel, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.

The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.

Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.

info@apievangelist.com · Read the full data-sourcing policy →
On a security or compliance team? Put security in the subject line and you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.