Optimizely
Optimizely is a digital experience platform that provides A/B testing, feature flagging, content management, and commerce solutions for enterprises. Their developer platform offers a comprehensive suite of REST and GraphQL APIs spanning experimentation, content delivery, customer data, campaign management, and e-commerce capabilities.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Optimizely the way a machine reads it — 151 machine-readable artifacts across 34 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Optimizely scores 60.1/100 (strong), with a separate agent-readiness read of 54/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Optimizely
Each block below is one kind of artifact we hold for Optimizely. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 34
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Optimizely Assets API
Manage campaign assets such as images and media files.
Optimizely Attributes API
Manage custom attributes used for audience targeting and segmentation.
Optimizely Audiences API
Create and manage audience segments for targeting experiments and rollouts.
Optimizely Campaigns API
Manage content campaigns and editorial calendar entries.
Optimizely Catalog Entries API
Manage catalog entries including products, variants, packages, and bundles.
Optimizely Catalog Entry Relations API
Manage relationships between catalog entries and nodes.
Optimizely Catalog Nodes API
Manage catalog nodes (categories) for organizing entries.
Optimizely Catalogs API
Manage product catalogs that organize commerce content.
Optimizely Content API
Manage content items including articles and other content types within the CMP content repository.
Optimizely Content Types API
Retrieve available content type definitions.
Optimizely Customers API
Manage customer accounts and contact information.
Optimizely Environments API
Manage environments within a project for developing, staging, and deploying flag configurations.
Optimizely Events API
Send customer events to ODP for tracking actions, behaviors, and interactions across channels.
Optimizely Experiments API
Create and manage A/B test experiments on top of feature flags.
Optimizely Extensions API
Manage reusable extensions that encapsulate experiment logic and visual changes.
Optimizely Features API
Manage features with variables used in feature flag configurations.
Optimizely Flags API
Create and manage feature flags with variables and variations for controlled rollouts and experimentation.
Optimizely GraphQL API
Execute GraphQL queries against the Optimizely content graph to retrieve and search content.
Optimizely Labels API
Manage labels used for categorizing and organizing content.
Optimizely Mailing Lists API
Manage mailing lists used for campaign distribution.
Optimizely Objects API
Create, update, and manage objects such as products, orders, and custom entities in ODP.
Optimizely Orders API
Manage purchase orders, cart operations, and order workflows.
Optimizely Pages API
Manage page definitions that specify which URLs or conditions trigger experiments.
Optimizely Profiles API
Create, update, and retrieve customer profiles with unified identity resolution.
Optimizely Projects API
Manage Feature Experimentation projects that serve as containers for flags, experiments, and environments.
Optimizely Recipients API
Manage recipients and recipient lists for email campaigns.
Optimizely Rulesets API
Manage rulesets that define which variation a flag delivers to visitors within a given environment.
Optimizely Schema API
Manage the ODP schema including domain objects and their fields.
Optimizely Segments API
Query customer segments and audience definitions.
Optimizely Sites API
Retrieve site definitions including language settings and configuration.
Optimizely Smart Campaigns API
Manage smart campaigns that automate multi-step marketing workflows.
Optimizely Tasks API
Manage content tasks, assignments, and workflow steps within the content marketing platform.
Optimizely Transactional Mail API
Send transactional emails triggered by recipient actions or events.
Optimizely Unsubscribes API
Manage unsubscribe lists for opt-out recipients.
Scroll within the panel for all 34 ·
Open Collections 9
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Optimizely Campaign REST API
OPEN COLLECTIONOptimizely CMP Open REST API
OPEN COLLECTIONOptimizely Commerce Service API
OPEN COLLECTIONOptimizely Content Delivery API
OPEN COLLECTIONOptimizely Content Management API
OPEN COLLECTIONOptimizely Data Platform REST API
OPEN COLLECTIONOptimizely Feature Experimentation REST API
OPEN COLLECTIONOptimizely Graph API
OPEN COLLECTIONOptimizely Web Experimentation REST API
OPEN COLLECTIONScroll within the panel for all 9 ·
GraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Optimizely GraphQL API
Optimizely Graph is a unified content query and delivery service that provides access to content across Optimizely products through a single GraphQL API. It enables flexible dat...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Optimizely Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Optimizely Finops
FINOPSFeatures 16
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Scroll within the panel for all 16 ·
Event Specifications 2
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Optimizely CMP Webhooks
The Optimizely Content Marketing Platform (CMP) provides webhook notifications when content events occur, such as when assets are published, tasks are completed or modified, and...
ASYNCAPIOptimizely Feature Experimentation Webhooks
Optimizely Feature Experimentation provides webhook notifications when configuration changes occur, such as datafile updates. Webhooks notify external servers of changes, elimin...
ASYNCAPISemantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Optimizely Context
JSON-LDSpectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Optimizely API Rules
SPECTRALOptimizely API Rules
SPECTRALJSON Schema 76
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Asset
JSON SCHEMAAssetInput
JSON SCHEMAAttribute
JSON SCHEMAAudience
JSON SCHEMAAudienceInput
JSON SCHEMACampaign
JSON SCHEMACampaignInput
JSON SCHEMACatalog
JSON SCHEMACatalogEntry
JSON SCHEMACatalogEntryInput
JSON SCHEMACatalogInput
JSON SCHEMACatalogNode
JSON SCHEMACatalogNodeInput
JSON SCHEMACmpCampaign
JSON SCHEMACmpContent
JSON SCHEMAContentInput
JSON SCHEMAContentItem
JSON SCHEMAContentPatch
JSON SCHEMAContentType
JSON SCHEMAOptimizely Customer Profile
JSON SCHEMACustomer
JSON SCHEMAEnvironment
JSON SCHEMAEnvironmentInput
JSON SCHEMAEvent
JSON SCHEMAEventInput
JSON SCHEMAOptimizely Experiment
JSON SCHEMAExperimentInput
JSON SCHEMAExperimentResults
JSON SCHEMAExtension
JSON SCHEMAOptimizely Feature Flag
JSON SCHEMAFeature
JSON SCHEMAFlag
JSON SCHEMAFlagEnvironment
JSON SCHEMAFlagInput
JSON SCHEMAFlagVariation
JSON SCHEMAFlagVariationInput
JSON SCHEMAGraphQLRequest
JSON SCHEMAGraphQLResponse
JSON SCHEMALabel
JSON SCHEMAMailingList
JSON SCHEMAMetric
JSON SCHEMANodeRelation
JSON SCHEMANodeRelationInput
JSON SCHEMAObjectInput
JSON SCHEMAOdpObject
JSON SCHEMAOrder
JSON SCHEMAPage
JSON SCHEMAPageInput
JSON SCHEMAPagination
JSON SCHEMAProfile
JSON SCHEMAProfileInput
JSON SCHEMAProject
JSON SCHEMAProjectInput
JSON SCHEMARecipient
JSON SCHEMARecipientInput
JSON SCHEMARule
JSON SCHEMARuleInput
JSON SCHEMARuleset
JSON SCHEMARulesetInput
JSON SCHEMASchemaField
JSON SCHEMASchemaFieldInput
JSON SCHEMASchemaObject
JSON SCHEMASchemaObjectInput
JSON SCHEMASegment
JSON SCHEMASite
JSON SCHEMASmartCampaign
JSON SCHEMATask
JSON SCHEMATaskInput
JSON SCHEMATransactionalMailInput
JSON SCHEMATransactionalMailResponse
JSON SCHEMAUnsubscribe
JSON SCHEMAUnsubscribeInput
JSON SCHEMAVariable
JSON SCHEMAVariableInput
JSON SCHEMAVariation
JSON SCHEMAVariationInput
JSON SCHEMAScroll within the panel for all 76 ·
JSON Structure 1
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Optimizely Structure
JSON STRUCTURESecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Optimizely — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 2
Portal, sign-up, and the first successful call
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Build 1
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 1
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 3
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/optimizely · machine-readable index on apis.io