Outbrain
Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+ markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for cookieless measurement and optimization.
Reference-quality API operations across every facet — a rich contract, published governance, transparent operations, and machine-readable commercial terms.
API Evangelist profiles Outbrain the way a machine reads it — 85 machine-readable artifacts across 6 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Outbrain scores 73.4/100 (exemplar), with a separate agent-readiness read of 36/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Put this on your own site. The badge is drawn live from Outbrain's current Kin Score — paste it once and it updates itself every time the score is recomputed. It follows your visitor's light or dark setting, and it links back here so anyone who sees it can read the full breakdown.
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/outbrain/"
title="Outbrain on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/outbrain.svg"
alt="Outbrain Kin Score — API readiness rating by API Evangelist" width="150" height="150" loading="lazy">
</a>
[](https://providers.apievangelist.com/providers/outbrain/)
<!-- Kin Score · API Evangelist -->
<a href="https://providers.apievangelist.com/providers/outbrain/"
title="Outbrain on API Evangelist — API profile and Kin Score">
<img src="https://apis.io/badge/outbrain/card.svg"
alt="Outbrain Kin Score — API readiness rating by API Evangelist" width="340" height="120" loading="lazy">
</a>
More shapes, themes and sizes → · Score as JSON · How badges work
How we profile Outbrain
Each block below is one kind of artifact we hold for Outbrain. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 23
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Outbrain Authentication API
Token-based authentication
Outbrain Budgets API
Budget management
Outbrain Campaigns API
Campaign management
Outbrain Conversions API
Server-side conversion events
Outbrain Events API
Impression and click events
Outbrain Marketers API
Marketer (customer account) resources
Outbrain PromotedLinks API
Promoted link (ad creative) management
Outbrain Recommendations API
Retrieve content recommendations
Outbrain Reporting API
Performance reporting
Outbrain Targeting API
Audience and contextual targeting
Teads In-Chat API
Contextual sponsored-recommendation API for chatbot and LLM publishers, backing the Teads Conversational AI Ads SDK (public beta since 2025-11-12). Takes a partner key plus one ...
Outbrain Authentications API
Token Obtaining a token should be your 1st step toward using Amplify API. You need to include it in all further requests using the HTTP Header OB-TOKEN-V1. In order to protect y...
Outbrain Currencies API
Metadata about the available currencies
Outbrain Geo Locations API
GeoLocations are representatives of Outbrain Geographic Locations. GeoLocations are being used for campaigns to be targeted (or excluded) by geography. The GeoLocation object ha...
Outbrain IAB category Targeting API
IAB category Targeting gives you the abillity to select your preferred IAB categories in your campaign setup. The IAB category Targeting object has the following attributes: Pro...
Outbrain Interest Targeting API
Interest Targeting gives you the abillity to select your preferred interests categories in your campaign setup. Then, using our powerful interest insights and predictive technol...
Outbrain Meta Data API
The Meta Data section represents the various values (Enumarations) that can be provided as part of the different API end-points
Outbrain Multiple Conversions API
Multiple Conversions gives the ability to track any of the actions a user takes after clicking through to your content. You can track everything from top of funnel (page landing...
Outbrain Performance Reporting API
There are a multitude of reporting endpoints that allow you to retrieve metrics at various levels of granularity. Note: All performance reports have a 10-30 minutes delay, there...
Outbrain Promoted Links Sequences API
Sequences comes in 2 formats: - Carousel - multi-promotedLink format that features CTA buttons, brand logo, and more. You can use Carousel to tell your brand story, showcase mul...
Outbrain Sections API
A Section is a specific content within the publisher's site such as sports, business etc.
Outbrain Segments API
Segments give the ability to segment customers based on their actions, and retarget them with new or existing campaigns. This translates into your campaigns reaching a highly en...
Outbrain Users API
User represents a single person's access to Outbrain services and to the site my.outbrain.com. A User is permitted to one or more Marketer accounts, each marketer with a role th...
Scroll within the panel for all 23 ·
Postman Collections 10
A runnable collection turns the contract into something a developer can execute in seconds. We profile them because the fastest way to trust an API is to make a real call against it.
Ready-to-run Postman collections for exercising this provider's APIs.
Scroll within the panel for all 10 ·
Open Collections 16
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
API Collection
OPEN COLLECTIONOutbrain Amplify API
OPEN COLLECTIONOutbrain Amplify API
OPEN COLLECTIONOutbrain Amplify Authentication API
OPEN COLLECTIONOutbrain Amplify Authentication Budgets API
OPEN COLLECTIONOutbrain Amplify Authentication Campaigns API
OPEN COLLECTIONOutbrain Amplify Authentication Conversions API
OPEN COLLECTIONOutbrain Engage API
OPEN COLLECTIONOutbrain Amplify Authentication Events API
OPEN COLLECTIONOutbrain Amplify Authentication Marketers API
OPEN COLLECTIONOutbrain Amplify Authentication PromotedLinks API
OPEN COLLECTIONOutbrain Amplify Authentication Recommendations API
OPEN COLLECTIONOutbrain Amplify Authentication Reporting API
OPEN COLLECTIONOutbrain Amplify Authentication Targeting API
OPEN COLLECTIONTeads Advertiser Conversion API
OPEN COLLECTIONTeads Report API
OPEN COLLECTIONScroll within the panel for all 16 ·
Pricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Outbrain Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Outbrain Finops
FINOPSFeatures 19
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
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Semantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Outbrain Context
JSON-LDSpectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Outbrain API Rules
SPECTRALOutbrain API Rules
SPECTRALJSON Schema 3
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Outbrain Amplify Campaign
JSON SCHEMAOutbrain Amplify Promoted Link
JSON SCHEMAOutbrain Engage Recommendation
JSON SCHEMAJSON Structure 1
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Outbrain Campaign Structure
JSON STRUCTUREExamples 2
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Security Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Outbrain — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 9
Portal, sign-up, and the first successful call
Scroll within the panel for all 9 ·
Documentation 12
Reference material describing how the API behaves
Scroll within the panel for all 12 ·
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 9
Pagination, idempotency, versioning, errors, and events
Scroll within the panel for all 9 ·
Build 17
SDKs, sample code, and the tooling you integrate with
Scroll within the panel for all 17 ·
Access & Security 7
Authentication, authorization, and security posture
Scroll within the panel for all 7 ·
Learn 1
Tutorials, courses, talks, and written guidance
Operate 7
Status, limits, changes, and where to get help
Scroll within the panel for all 7 ·
Commercial 6
Pricing, plans, and the legal terms of use
Company 8
The organization behind the API
Scroll within the panel for all 8 ·
Other 2
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/outbrain · machine-readable index on apis.io
This is an independent, third-party profile of Outbrain, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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you will get a person, not a form — we will tell you exactly which public URLs this profile was built from.