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Outbrain

Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+ markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for cookieless measurement and optimization.

agent ready

Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.

Kin Score

API Evangelist profiles Outbrain the way a machine reads it — 49 machine-readable artifacts across 10 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.

Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Outbrain scores 66.0/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.

Kin Score

This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.

Kin Score Kin Score How this is scored →
scored 2026-07-27 · rubric v0.5
Composite quality — 66.0/100 · strong
Contract Quality 18.3 / 25
Developer Ergonomics 10.0 / 20
Commercial Clarity 13.7 / 20
Operational Transparency 4.8 / 13
Governance 10.4 / 12
Discoverability 8.8 / 10
Agent readiness — 48/100 · agent ready
Machine-Readable Contract 18 / 18
Agentic Access Contract 15 / 15
MCP Server 0 / 12
Machine-Readable Auth 10 / 10
Idempotency 0 / 9
Stable Error Semantics 0 / 8
Request/Response Examples 0 / 7
Rate-Limit Signaling 7 / 7
Typed Event Surface 0 / 6
Agent Skills 0 / 5
Well-Known Catalog 0 / 4
Consent & Bot Identity 0 / 3

How we profile Outbrain

Each block below is one kind of artifact we hold for Outbrain. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.

APIs 10

Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.

Individual APIs this provider publishes, each with its own machine-readable definition.

Outbrain Authentication API

Token-based authentication

Outbrain Budgets API

Budget management

Outbrain Campaigns API

Campaign management

Outbrain Conversions API

Server-side conversion events

Outbrain Events API

Impression and click events

Outbrain Marketers API

Marketer (customer account) resources

Outbrain PromotedLinks API

Promoted link (ad creative) management

Outbrain Recommendations API

Retrieve content recommendations

Outbrain Reporting API

Performance reporting

Outbrain Targeting API

Audience and contextual targeting

Scroll within the panel for all 10 ·

Open Collections 3

Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.

Open, tool-agnostic API collections (OpenAPI-derived and Bruno).

Outbrain Amplify API

OPEN COLLECTION

Outbrain Engage API

OPEN COLLECTION

Pricing Plans 1

Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.

Published pricing tiers and plan structures.

Rate Limits 1

Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.

Documented rate limits and quota policies.

Outbrain Rate Limits

4 limits

RATE LIMITS

FinOps 1

Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.

Cost, billing, and metering signals for API financial operations.

Features 19

The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.

Notable capabilities this provider offers.

Outbrain Amplify — open-web native advertising platform with self-service and managed offerings
Teads — premium video, display, and CTV inventory across 10,000+ media environments in 50+ markets
Combined open-internet platform reaching 2B+ consumers/month with 20,000+ direct advertisers
Amplify API for programmatic campaign management — Marketer, Campaign, PromotedLink, Budget, Targeting
Performance and real-time reporting APIs (10 req/min and 50 req/min per marketer)
OB-TOKEN-V1 bearer authentication acquired via /login HTTP Basic
Engage API for publisher-side content recommendations (organic + paid)
JS Widget for web (WordPress, GAM, mediation guides) and Mobile SDK for iOS / Android / React Native / Flutter
Conversion API (server-to-server) for cookieless conversion measurement and Predictive AI optimization
Teads Conversion API GTM server-side template (open source)
Teads SDKs for iOS, Android, and React Native (open source on github.com/teads)
Prebid Server fork on github.com/teads for OpenRTB / programmatic integrations
Predictive AI engine — 1B predictions/sec across 500+ microservices, 18B ad opportunities/day, 8M req/sec
Omnichannel Graph with audience, contextual, conversion, and purchase signals
High-impact creative formats via Teads Studio (outstream, InRead, CTV)
Conversion Bid Strategy for goal-based bidding in Amplify
Direct IO, PMP deals, and open exchange paths for buy-side integrations
Headquartered in NYC and managed in the US; combined company trades NASDAQ: OB; brand consolidated as Teads
Engineering hubs in Paris, Netanya, Montpellier, Ljubljana

Scroll within the panel for all 19 ·

Semantic Vocabularies 1

JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.

JSON-LD contexts and semantic vocabularies used across these APIs.

Outbrain Context

14 classes · 8 properties

JSON-LD

Spectral Rules 2

Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.

Outbrain API Rules

5 rules · 3 warnings

SPECTRAL

Outbrain API Rules

4 rules · 2 errors · 2 warnings

SPECTRAL

JSON Schema 3

Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.

Standalone JSON Schema definitions for this provider's data models.

Outbrain Amplify Campaign

12 properties

JSON SCHEMA

Outbrain Amplify Promoted Link

9 properties

JSON SCHEMA

Outbrain Engage Recommendation

8 properties

JSON SCHEMA

JSON Structure 1

JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.

JSON Structure definitions describing this provider's data shapes.

Outbrain Campaign Structure

1 properties

JSON STRUCTURE

Examples 2

Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.

Example request and response payloads for these APIs.

Security Posture 4

Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.

Authentication, domain security, vulnerability disclosure, and trust-center signals.

Outbrain Authentication

apiKey/http · 4 schemes

SECURITY

Outbrain Domain Security

TLSv1.3 · HSTS · DMARC

SECURITY

Outbrain Vulnerability Disclosure

security.txt · contact published

SECURITY

Outbrain Trust Center

SOC 2, ISO 27001

SECURITY

Agentic Access 1

An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.

Recommended x-agentic-access execution contracts for AI agents.

Outbrain Agentic Access

24 operations · 10 acting

24 operations · 10 acting

AGENTIC

Resources

Every other property we hold for Outbrain — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.

Get Started 4

Portal, sign-up, and the first successful call

Agent Surfaces 1

MCP servers, agent skills, and machine-readable catalogs

Design & Contract 2

Pagination, idempotency, versioning, errors, and events

Learn 1

Tutorials, courses, talks, and written guidance

Operate 3

Status, limits, changes, and where to get help

← All providers · Data indexed from github.com/api-evangelist/outbrain · machine-readable index on apis.io