Outbrain
Outbrain Inc. (NASDAQ: OB), which closed its acquisition of Teads in early 2025 and now operates publicly as Teads, is one of the largest open-internet advertising platforms — reaching 2 billion+ consumers per month across 50+ markets, with 20,000+ direct advertisers and 10,000+ premium media properties. The combined company spans open-web native (Outbrain Amplify), premium video, display, and Connected TV (Teads), powered by a Predictive AI engine and an omnichannel data graph. Developer surface area centers on the Amplify API (campaign management + reporting), the Engage API (publisher content recommendations and the JS Widget / Mobile SDK), and a server-side Conversion API for cookieless measurement and optimization.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Outbrain the way a machine reads it — 49 machine-readable artifacts across 10 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Outbrain scores 66.0/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
How we profile Outbrain
Each block below is one kind of artifact we hold for Outbrain. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 10
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Outbrain Authentication API
Token-based authentication
Outbrain Budgets API
Budget management
Outbrain Campaigns API
Campaign management
Outbrain Conversions API
Server-side conversion events
Outbrain Events API
Impression and click events
Outbrain Marketers API
Marketer (customer account) resources
Outbrain PromotedLinks API
Promoted link (ad creative) management
Outbrain Recommendations API
Retrieve content recommendations
Outbrain Reporting API
Performance reporting
Outbrain Targeting API
Audience and contextual targeting
Scroll within the panel for all 10 ·
Open Collections 3
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Outbrain Amplify API
OPEN COLLECTIONOutbrain Engage API
OPEN COLLECTIONTeads Advertiser Conversion API
OPEN COLLECTIONPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Outbrain Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Outbrain Finops
FINOPSFeatures 19
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Scroll within the panel for all 19 ·
Semantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Outbrain Context
JSON-LDSpectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Outbrain API Rules
SPECTRALOutbrain API Rules
SPECTRALJSON Schema 3
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
Outbrain Amplify Campaign
JSON SCHEMAOutbrain Amplify Promoted Link
JSON SCHEMAOutbrain Engage Recommendation
JSON SCHEMAJSON Structure 1
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Outbrain Campaign Structure
JSON STRUCTUREExamples 2
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Security Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for Outbrain — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 4
Portal, sign-up, and the first successful call
Documentation 10
Reference material describing how the API behaves
Scroll within the panel for all 10 ·
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 2
Pagination, idempotency, versioning, errors, and events
Build 12
SDKs, sample code, and the tooling you integrate with
Scroll within the panel for all 12 ·
Access & Security 4
Authentication, authorization, and security posture
Learn 1
Tutorials, courses, talks, and written guidance
Operate 3
Status, limits, changes, and where to get help
Commercial 4
Pricing, plans, and the legal terms of use
Company 8
The organization behind the API
Scroll within the panel for all 8 ·
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