Salesforce Marketing Cloud
Salesforce Marketing Cloud is a comprehensive digital marketing platform that enables businesses to manage customer journeys, email marketing, mobile messaging, social media marketing, advertising, and data analytics.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles Salesforce Marketing Cloud the way a machine reads it — 159 machine-readable artifacts across 17 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Salesforce Marketing Cloud scores 62.3/100 (strong), with a separate agent-readiness read of 48/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Salesforce Marketing Cloud
Each block below is one kind of artifact we hold for Salesforce Marketing Cloud. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 17
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
SOAP API
Legacy SOAP-based API for Marketing Cloud operations, including email sends, subscriber management, and data extension operations.
Transactional Messaging API
Specialized API for sending triggered, transactional messages including order confirmations, password resets, and real-time notifications.
Journey Builder API
API for creating, managing, and automating customer journeys across multiple channels and touchpoints.
Data Extensions API
API for managing data extensions, which are database tables used to store and segment customer data in Marketing Cloud.
Email Send Definition API
API for creating and managing email send definitions, which define the configuration for sending emails to subscribers.
Mobile Push API
API for sending push notifications to mobile devices, managing device registrations, and tracking push message engagement.
SMS/MMS API
API for sending SMS and MMS messages, managing mobile numbers, and handling keyword-based subscriptions.
Asset API
API for managing marketing assets including images, documents, content blocks, and templates across Marketing Cloud.
Einstein Recommendations API
API for leveraging AI-powered product and content recommendations to personalize customer experiences.
Content Builder API
REST API for creating and manipulating marketing content in Content Builder, a single cross-channel repository for emails, images, text, content blocks, and other documents.
Contacts API
REST API for creating, reading, updating, and deleting contacts in Marketing Cloud.
Automation Studio API
API for initiating and managing marketing automations, including file upload, download, decryption, compression, and decompression operations within Automation Studio.
Campaign API
API for managing and performing marketing campaigns within Marketing Cloud.
Event Notification Service API
API for registering callbacks and subscriptions to receive real-time event notifications from Marketing Cloud.
Salesforce Marketing Cloud Assets API
Manage marketing assets including images, documents, content blocks, and templates. The Asset API provides CRUD operations for all content types stored in Content Builder.
Salesforce Marketing Cloud Contacts API
Create, retrieve, update, and delete contacts in Marketing Cloud. Contacts represent individuals who interact with your marketing campaigns across channels.
Salesforce Marketing Cloud Journeys API
Create, manage, and automate customer journeys across multiple channels and touchpoints. Journeys define the automated workflows that guide customers through marketing interacti...
Scroll within the panel for all 17 ·
Open Collections 1
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
Salesforce Marketing Cloud REST API
OPEN COLLECTIONGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
Salesforce Marketing Cloud GraphQL API
Salesforce Marketing Cloud API covers email sends, automation, contacts, data extensions, journey builder, content builder, tracking events, and transactional messaging for digi...
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the six things the Kin Score reads for commercial clarity.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Salesforce Marketing Cloud Rate Limits
RATE LIMITSFinOps 1
Cost, billing, and metering signals let a buyer model the financial operations of an API before it's live. We profile them for the same reason we profile pricing: the money is part of the contract.
Cost, billing, and metering signals for API financial operations.
Features 8
The notable capabilities this provider advertises, captured as structured features so they can be searched and compared instead of read one landing page at a time.
Notable capabilities this provider offers.
Email Marketing
Design, send, and track targeted email campaigns with dynamic content, personalization, and A/B testing capabilities.
Journey Builder
Create automated, multi-step customer journeys across email, SMS, push, and advertising channels with branching logic.
Contact Management
Centralized contact database with attribute sets, segmentation, and cross-channel identity resolution.
Transactional Messaging
Send real-time transactional messages like order confirmations and password resets with guaranteed delivery.
Einstein AI Personalization
Leverage AI-powered recommendations and predictive analytics to personalize content and optimize send times.
Automation Studio
Schedule and automate data imports, file transfers, SQL queries, and multi-step marketing workflows.
Content Builder
Centralized content management system for creating, organizing, and reusing marketing assets across channels.
Event Notifications
Subscribe to real-time webhook notifications for email tracking events, data changes, and audit activities.
Scroll within the panel for all 8 ·
Semantic Vocabularies 1
JSON-LD contexts give the data shared meaning across APIs. We profile them because semantics are what let a machine reconcile 'customer' here with 'customer' somewhere else.
JSON-LD contexts and semantic vocabularies used across these APIs.
Spectral Rules 2
Governance rulesets we run against this provider's specs — the automated checks behind parts of the score. Profiling them makes the quality bar explicit and re-runnable, not a matter of opinion.
Salesforce Marketing Cloud API Rules
SPECTRALSalesforce Marketing Cloud API Rules
SPECTRALJSON Schema 51
Standalone JSON Schema definitions describe the data models behind the API. We profile them so the shapes are validatable on their own — useful long after a single request is forgotten.
Standalone JSON Schema definitions for this provider's data models.
AssetCollection
JSON SCHEMAAssetDefinition
JSON SCHEMAAssetQuery
JSON SCHEMAAsset
JSON SCHEMAAssetType
JSON SCHEMAAssetCollection
JSON SCHEMAAssetDefinition
JSON SCHEMAAssetQuery
JSON SCHEMAAssetType
JSON SCHEMAAttributeSet
JSON SCHEMAAttributeSetsResponse
JSON SCHEMAAttributeValue
JSON SCHEMAAttributeSet
JSON SCHEMAAttributeSetsResponse
JSON SCHEMAAttributeValue
JSON SCHEMACategoryCollection
JSON SCHEMACategoryCollection
JSON SCHEMAContactResponse
JSON SCHEMAContact
JSON SCHEMAContactSearchRequest
JSON SCHEMAContactSearchResponse
JSON SCHEMAContactResponse
JSON SCHEMAContactSearchRequest
JSON SCHEMAContactSearchResponse
JSON SCHEMACreateContactsRequest
JSON SCHEMACreateContactsRequest
JSON SCHEMADeleteContactResponse
JSON SCHEMADeleteContactResponse
JSON SCHEMAEntryEventResponse
JSON SCHEMAEntryEvent
JSON SCHEMAEntryEvent
JSON SCHEMAEntryEventResponse
JSON SCHEMAErrorResponse
JSON SCHEMAErrorResponse
JSON SCHEMAJourneyActivity
JSON SCHEMAJourneyCollection
JSON SCHEMAJourneyDefinition
JSON SCHEMAJourneyExit
JSON SCHEMAJourneyGoal
JSON SCHEMAJourney
JSON SCHEMAJourneyTrigger
JSON SCHEMAJourneyActivity
JSON SCHEMAJourneyCollection
JSON SCHEMAJourneyDefinition
JSON SCHEMAJourneyExit
JSON SCHEMAJourneyGoal
JSON SCHEMAJourneyTrigger
JSON SCHEMAPublishResponse
JSON SCHEMAPublishResponse
JSON SCHEMAUpdateContactRequest
JSON SCHEMAUpdateContactRequest
JSON SCHEMAScroll within the panel for all 51 ·
JSON Structure 28
JSON Structure captures the data shapes in a form built for tooling — a complement to JSON Schema that keeps the model machine-legible.
JSON Structure definitions describing this provider's data shapes.
Salesforce Marketing Cloud Asset Collection Structure
JSON STRUCTURESalesforce Marketing Cloud Asset Definition Structure
JSON STRUCTURESalesforce Marketing Cloud Asset Query Structure
JSON STRUCTURESalesforce Marketing Cloud Asset Structure
JSON STRUCTURESalesforce Marketing Cloud Asset Type Structure
JSON STRUCTURESalesforce Marketing Cloud Attribute Set Structure
JSON STRUCTURESalesforce Marketing Cloud Attribute Value Structure
JSON STRUCTURESalesforce Marketing Cloud Category Collection Structure
JSON STRUCTURESalesforce Marketing Cloud Contact Response Structure
JSON STRUCTURESalesforce Marketing Cloud Contact Structure
JSON STRUCTURESalesforce Marketing Cloud Entry Event Structure
JSON STRUCTURESalesforce Marketing Cloud Error Response Structure
JSON STRUCTURESalesforce Marketing Cloud Journey Activity Structure
JSON STRUCTURESalesforce Marketing Cloud Journey Collection Structure
JSON STRUCTURESalesforce Marketing Cloud Journey Definition Structure
JSON STRUCTURESalesforce Marketing Cloud Journey Exit Structure
JSON STRUCTURESalesforce Marketing Cloud Journey Goal Structure
JSON STRUCTURESalesforce Marketing Cloud Journey Structure
JSON STRUCTURESalesforce Marketing Cloud Journey Trigger Structure
JSON STRUCTURESalesforce Marketing Cloud Publish Response Structure
JSON STRUCTURESalesforce Marketing Cloud Structure
JSON STRUCTUREScroll within the panel for all 28 ·
Examples 33
Real request and response payloads are what turn a spec from abstract into obvious — and they're one of the twelve things an agent needs to call an API correctly on the first try.
Example request and response payloads for these APIs.
Scroll within the panel for all 33 ·
Security Posture 2
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Use Cases 5
What developers actually build with this provider — captured so the catalogue answers 'what is this for', not just 'what does this expose'.
What developers build with this provider.
Customer Onboarding Journeys
Automate multi-step welcome sequences across email and SMS to guide new customers through product adoption.
Abandoned Cart Recovery
Trigger personalized follow-up emails and push notifications when customers abandon shopping carts.
Cross-Channel Campaign Orchestration
Coordinate marketing messages across email, SMS, push, and advertising for unified campaign execution.
Subscriber Lifecycle Management
Manage subscriber preferences, segment audiences, and automate re-engagement campaigns for inactive contacts.
Real-Time Event-Driven Marketing
React to customer behaviors in real time with triggered messages based on website visits, purchases, or app activity.
Integrations 5
Pre-built integrations with other platforms tell you where this provider already fits in a stack.
Pre-built integrations with other platforms and tools.
Salesforce CRM
Bi-directional sync with Sales Cloud and Service Cloud for unified customer profiles and campaign attribution.
Salesforce Data Cloud
Connect to unified customer data profiles for advanced segmentation and real-time personalization.
Google Analytics
Track email campaign performance and website conversions with Google Analytics integration.
Shopify
Sync e-commerce customer data, purchase history, and cart events for targeted marketing automation.
Salesforce Commerce Cloud
Integrate commerce data for personalized product recommendations and transactional messaging.
Resources
Every other property we hold for Salesforce Marketing Cloud — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 1
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 1
MCP servers, agent skills, and machine-readable catalogs
Build 2
SDKs, sample code, and the tooling you integrate with
Access & Security 4
Authentication, authorization, and security posture
Learn 1
Tutorials, courses, talks, and written guidance
Operate 4
Status, limits, changes, and where to get help
Commercial 2
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
← All providers · Data indexed from github.com/api-evangelist/salesforce-marketing-cloud · machine-readable index on apis.io