TikTok Marketing API
TikTok for Business is TikTok's advertising platform, where brands, agencies and advertisers create, manage and optimize ad campaigns across TikTok and its family of apps. The TikTok API for Business — the Marketing API at business-api.tiktok.com/open_api/v1.3 — is the REST interface behind it, covering advertiser accounts, campaigns, ad groups, ads, Upgraded Smart+ and GMV Max automation, creatives and files, product catalogs, custom and lookalike audiences, Business Center asset and member administration, conversion measurement through the Events API, and synchronous plus asynchronous reporting. Access is granted by a three-legged advertiser authorization that issues a long-lived token presented in an Access-Token header, with permissions expressed as a three-level hierarchy of numeric scope IDs. TikTok also operates a hosted Model Context Protocol server that packages roughly 400 of these endpoints as OAuth-protected MCP tools for AI agents.
Solid contracts, transparent operations, and an easy start — typically complete on four or five facets with one clear soft spot.
API Evangelist profiles TikTok Marketing API the way a machine reads it — 29 machine-readable artifacts across 1 API, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — TikTok Marketing API scores 54.6/100 (strong), with a separate agent-readiness read of 52/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance. Every facet and dimension name is a link: it opens that measurement's page on APIs.io, where the rating runs across the whole catalog — the exact checks that feed it, how every profiled provider distributes on it, and who is at the top of it.
Kin Score
How this is scored →scored 2026-09-08 · rubric v0.20.0
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title="TikTok Marketing API on API Evangelist — API profile and Kin Score">
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</a>More shapes, themes and sizes → · Score as JSON · How badges work
How we profile TikTok Marketing API
Each block below is one kind of artifact we hold for TikTok Marketing API. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 18
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
TikTok Marketing API Account Management API
The Account Management API from TikTok Marketing API — 8 operation(s) for account management.
TikTok Marketing API Ad API
The Ad API from TikTok Marketing API — 8 operation(s) for ad.
TikTok Marketing API Adgroup API
The Adgroup API from TikTok Marketing API — 4 operation(s) for adgroup.
TikTok Marketing API Ads Management API
The Ads Management API from TikTok Marketing API — 1 operation(s) for ads management.
TikTok Marketing API APP Management API
The APP Management API from TikTok Marketing API — 6 operation(s) for app management.
TikTok Marketing API Audience API
The Audience API from TikTok Marketing API — 18 operation(s) for audience.
TikTok Marketing API Automated Rules API
The Automated_Rules API from TikTok Marketing API — 7 operation(s) for automated_rules.
TikTok Marketing API BC API
The BC API from TikTok Marketing API — 36 operation(s) for bc.
TikTok Marketing API Campaign Creation API
The Campaign Creation API from TikTok Marketing API — 15 operation(s) for campaign creation.
TikTok Marketing API Catalog API
The Catalog API from TikTok Marketing API — 27 operation(s) for catalog.
TikTok Marketing API Comments API
The Comments API from TikTok Marketing API — 14 operation(s) for comments.
TikTok Marketing API Creative Management API
The Creative Management API from TikTok Marketing API — 15 operation(s) for creative management.
TikTok Marketing API Identity API
The Identity API from TikTok Marketing API — 1 operation(s) for identity.
TikTok Marketing API Measurement API
The Measurement API from TikTok Marketing API — 11 operation(s) for measurement.
TikTok Marketing API Reporting API
The Reporting API from TikTok Marketing API — 7 operation(s) for reporting.
TikTok Marketing API Store API
The Store API from TikTok Marketing API — 4 operation(s) for store.
TikTok Marketing API Tool API
The Tool API from TikTok Marketing API — 19 operation(s) for tool.
TikTok Marketing API Video API
The Video API from TikTok Marketing API — 1 operation(s) for video.
Scroll within the panel for all 18 ·
Open Collections 1
Open, tool-agnostic collections carry the same runnable value as Postman without locking you to one client — the portable, forkable form of the same exercise.
Open, tool-agnostic API collections (OpenAPI-derived and Bruno).
TikTok API for Business — Marketing API
OPEN COLLECTIONMCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
TikTok for Business MCP Server
MCP SERVERGraphQL 1
Where a provider ships GraphQL, the schema is the contract. We profile it alongside the REST surface so the whole interface is legible in one place.
GraphQL schemas published by this provider.
TikTok Marketing API GraphQL API
TikTok Marketing API covers campaign management, ad groups, creatives, audiences, targeting options, pixel events, attribution, and reporting for TikTok advertising.
GRAPHQLPricing Plans 1
Pricing is part of the interface. Machine-readable plans tell you what a tier costs and includes before you commit — one of the things the Kin Score reads for access clarity — renamed from commercial clarity in rubric 0.12, because a free statutory interface has access terms and no commercial ones.
Published pricing tiers and plan structures.
Rate Limits 1
Rate limits are the difference between a demo that works and a production integration that doesn't fall over. Publishing them is an operational-transparency signal — and a hard requirement for any agent that plans its own throughput.
Documented rate limits and quota policies.
Tiktok Ads Rate Limits
RATE LIMITSEvent Specifications 1
Not every API is request/response. AsyncAPI describes the event-driven and streaming side — the webhooks and channels — so the asynchronous half of the interface is documented the same way the synchronous half is.
AsyncAPI definitions for this provider's event-driven and streaming APIs.
Tiktok Ads Webhooks
ASYNCAPISecurity Posture 3
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Scopes 1
OAuth scopes are the vocabulary of least-privilege access. Profiling them shows exactly what an integration — or an agent acting on a user's behalf — is allowed to do.
OAuth scopes governing access to this provider's APIs.
Agentic Access 1
An x-agentic-access contract marks which operations are safe for an agent to run on its own and which need a human in the loop. It is the difference between an API an agent can use and one it can use safely.
Recommended x-agentic-access execution contracts for AI agents.
Resources
Every other property we hold for TikTok Marketing API — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 5
Portal, sign-up, and the first successful call
Documentation 3
Reference material describing how the API behaves
Agent Surfaces 5
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 6
Pagination, idempotency, versioning, errors, and events
Build 6
SDKs, sample code, and the tooling you integrate with
Access & Security 5
Authentication, authorization, and security posture
Operate 5
Status, limits, changes, and where to get help
Commercial 5
Pricing, plans, and the legal terms of use
Company 4
The organization behind the API
Other 2
Properties that don't map to a standard resource type
← All providers · Data indexed from github.com/api-evangelist/tiktok-ads · machine-readable index on apis.io
This is an independent, third-party profile of TikTok Marketing API, published by API Evangelist. We do not operate, host, resell, or support these APIs, and we are not affiliated with or endorsed by the company unless stated above. Everything here is built from publicly available information — the company's own site, developer portal, documentation, public repositories, and the specifications it publishes for public use. Nothing is obtained by breaching a system, defeating an access control, or using credentials.
The Kin Score and Agent Readiness rating are independently calculated assessments of a company's public API artifacts, scored against a published rubric. They are not certifications, endorsements, security assessments, or audits.
Corrections, re-scores, and removal are free — no partnership or purchase required, and you do not need to justify the request. A removed company is recorded as unrated, never scored zero for having asked. Acknowledgement within one business day; removal within two.
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