Zaius
Zaius is the B2C marketing customer data platform (CDP) that Optimizely acquired in 2021 and now operates as the Optimizely Data Platform (ODP). It unifies customer, event, order, product, and custom data into a single behavioral profile, powers real-time audience segmentation, and drives personalization and orchestrated cross-channel campaigns. ODP exposes a versioned (v3) REST API surface across regional hosts (US/EU/AU) for events, customers, orders, products, objects, lists, consent, exports, schema management, recommendations, and real-time segments, plus a GraphQL query API and Web / React Native / Node SDKs. Authentication is via public (Tracker ID) and private x-api-key keys. Originally a portfolio company of Insight Partners.
Real signal across most facets with visible, nameable gaps — the contract exists but is thin, or the portal is good while governance and commercial terms are absent.
API Evangelist profiles Zaius the way a machine reads it — 22 machine-readable artifacts across 17 APIs, pulled from the provider's own public surface and indexed so a developer, an analyst, or an AI agent can evaluate it against every other provider on the network.
Every provider in the network is reduced to the same set of machine-readable artifacts — OpenAPI contracts, event specifications, GraphQL schemas, runnable collections, pricing and rate-limit signals, security posture, OAuth scopes, and the agent surfaces (MCP servers and skills) that let software drive the API on its own. We profile them because the interface is the part of a company you can actually inspect: it is a truer signal of what a provider does than any marketing page. From those artifacts we compute the Kin Score — Zaius scores 58.7/100 (developing), with a separate agent-readiness read of 51/100 (agent ready). The full breakdown is below, followed by every artifact we hold — each card links through to its machine-readable definition on apis.io.
Kin Score
This is the API Evangelist rating — a single, repeatable read computed from the artifacts on this page. Green fill is points earned; the red track is points possible, so every bar shows earned-versus-possible at a glance.
Kin Score
How this is scored →scored 2026-07-27 · rubric v0.5
How we profile Zaius
Each block below is one kind of artifact we hold for Zaius. For each we say what it is and why it earns a place in the profile, then list every one we've indexed — capped at two rows, scroll within the panel for the rest.
APIs 17
Each API is captured as its own OpenAPI definition — every operation, parameter, and response. This is the single most useful machine-readable description of what an API does, and it's what lets us score, lint, mock, and generate against it without asking the provider for anything.
Individual APIs this provider publishes, each with its own machine-readable definition.
Zaius Compliance API
The Compliance API from Zaius — 7 operation(s) for compliance.
Zaius Consent API
The Consent API from Zaius — 2 operation(s) for consent.
Zaius Consent (Legacy) API
The legacy Consent API is only available for the United States region. Migrate to the latest Update consent API.
Zaius Customers API
The Customers API from Zaius — 1 operation(s) for customers.
Zaius Events API
The Events API from Zaius — 1 operation(s) for events.
Zaius Exports API
The Exports API from Zaius — 4 operation(s) for exports.
Zaius Fields schema API
The Fields schema API from Zaius — 2 operation(s) for fields schema.
Zaius Identifiers API
The Identifiers API from Zaius — 3 operation(s) for identifiers.
Zaius Lists API
The Lists API from Zaius — 2 operation(s) for lists.
Zaius Object schema API
The Object schema API from Zaius — 2 operation(s) for object schema.
Zaius Objects API
The Objects API from Zaius — 1 operation(s) for objects.
Zaius Orders API
The Orders API from Zaius — 1 operation(s) for orders.
Zaius Products API
The Products API from Zaius — 1 operation(s) for products.
Zaius Reachability API
The Reachability API from Zaius — 2 operation(s) for reachability.
Zaius RealtimeSegments API
The RealtimeSegments API from Zaius — 3 operation(s) for realtimesegments.
Zaius Recommendations API
The Recommendations API from Zaius — 1 operation(s) for recommendations.
Zaius Relationships schema API
The Relationships schema API from Zaius — 2 operation(s) for relationships schema.
Scroll within the panel for all 17 ·
MCP Servers 1
Model Context Protocol servers expose these APIs directly to AI agents. We profile them because agent-native access is the fastest-growing way this provider's capabilities actually get used.
Model Context Protocol servers that expose these APIs to AI agents.
zaius-mcp.yml
MCP SERVERSecurity Posture 4
Authentication, domain security, vulnerability disclosure, and trust-center signals — the evidence that a provider takes security seriously enough to document it. We profile it because you can't govern what you can't see.
Authentication, domain security, vulnerability disclosure, and trust-center signals.
Resources
Every other property we hold for Zaius — documentation, portals, status pages, policies, and corporate surface — grouped by the job it does, following the integrator's arc from getting started to running in production.
Get Started 3
Portal, sign-up, and the first successful call
Documentation 2
Reference material describing how the API behaves
Agent Surfaces 3
MCP servers, agent skills, and machine-readable catalogs
Design & Contract 5
Pagination, idempotency, versioning, errors, and events
Build 3
SDKs, sample code, and the tooling you integrate with
Access & Security 6
Authentication, authorization, and security posture
Operate 4
Status, limits, changes, and where to get help
Commercial 3
Pricing, plans, and the legal terms of use
Company 2
The organization behind the API
Other 1
Properties that don't map to a standard resource type
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